Larysa Turkowski

Women`s Business Leadership Part I

Professor Frey

07.14.2010

What country is extremely hot, dry and has an average temperature

around 104 °F?

Dubai

How can we help the habitants to get a refreshment?

An ICE-BAR is the solution!

• An ice bar/lounge

• temperatures around 77° F

• ice area

• interior design: a mix of ice, glass & plexiglass

• biggest and unique variety of cocktails

• culinary menu

1.Millionaires

2.Migrants of Europe and Northamerica

3. Tourists

•18 - 50 years old

and

•The habitants of Dubai crave for elements like snow, ice and more, e.g.:

Ski Dubai

•A continuous search for uniqueness and creativity

•Price range:

1. Drinks: 3$ - 150$

2. Menu: 8$ - 200$

•Price level is acceptable for everybody:

Tourists Privileged society Millionaires

•Advertisment

• Word of mouth advertising

•Special deals:

Happy hours

Coupons

Gift vouchers

special events

concerts