www.GoodsMatrix.ru Food Trade Items Information Guide

Project book 02/2009

• Basic ideas

• Mission and Principles

• Data base filling model

• Streams of information and visitors

• Information blocks

• Types of sales

• Dynamics of portal development

• Next steps

• Summary

Content:

Trade item is center of its market!

Coca cola 2l Market of this trade item:Producer

DistributorDistributor

Retailer Retailer Retailer

Consumer Consumer Consumer

Analyst, Expert

Government (Municipal)

GTIN (Global Trade Item Number) - unique world wide key

GTIN 5449000000286 Market of this trade item:

Each number creates its own market

Producer

DistributorDistributor

Retailer Retailer Retailer

Consumer Consumer ConsumerConsumer

Government (Municipal)

GS1 – global organization which makes standards and BareCode system http://www.gs1.org/

For each GTIN we make Internet page What is this page?

• For Internet – Base Information Source

• For Consumer – Trade Items Information Guide and Communication Channel

• For Producer of this items – Advertisement resource and Information Channel to end and business consumers.

• For other Producers and Retailers - Advertisement and Promotion resource

• For Authors and Experts – place to publish theirs materials

Maintenance of a transparency of the FMCG market including Producers, Trading companies, Retailers, Experts and Consumers by collecting and granting of full internet access to qualitative, many-sided, all-embracing, easily processed information.

Conscientiousness as an element of competitiveness of producer.

Principles:

• Honesty, openness and transparency from the beginning;

• Freedom from engagements and Independence based on the commercial approach and receiving the income and profit on primary business

• Priority to interests of consumers and diligent and fair (conscientious) business

Mission and Principles

Filling model of data base is based on uniqueness of a barcode

It is not important for the system who has entered a new page - our staff, the producer or the consumer. The system is writing this source as a page administrator (like the domain name system).

A visitor enters a query

as bar codeIt is new?

Offer to create

a new page

Open the existing web page for visitor

no

yes

Data from project staff

Data from Producers

Data from Consumers

Data from Retailers

Data from Authors and Experts

Entrance information streams

Internet “Web 2.0” paradigm

Data from Authors, Experts about 3600520531137

Data from Consumers about 3600520531137

Data from Retailers about 3600520531137

Data from Producers about 3600520531137

Data from project staff about 3600520531137

Hair mask “Elsev” (barcode - 3600520531137)

• Unique accuracy and speed of search• Minimum mistakes

Barcode (GTIN) - main key to organized information

Searching Engine

External Catalogs

Internal Catalogs

Favorites in brousers

Partnerships programs

External advertisement

Internal advertisement

Payment surfing

Main visitors streams

• Bar codes• Name, Brand• Composition• Description• Manufacturer • Where to buy• Prices • Analogues• Statistics• Reviews• Videos• Articles• Rating• Ingredients (future)

• Communication channel• Contacts • Contextual advertising

Basic information blocks of system

Information blocks

Main index :• Barcode EAN/UPC Other parametrs of identification: • Name• Brand, Trade mark• Producer • Persons and contacts Main types of info about the item1) Description 2) Ingredients/formulation3) Nutrition4) Calories5) Analogs6) Prices and where to buy 7) Opinions 8) Rating9) Promotion and advertising 10) Articles and Video

Types of info about the item

1) Where manufactured2) Allergens3) GMO4) Brand essence5) Statistics6) Pedigree7) Size8) Organic9) Kosher/Halal10 ) How to use11) Recipes12 )Recycling13 )Recommendations14 ) Best usage reminders12 ) Reviews13) Forum

Type of content1) Text, sheets2) Picture3) Video Streaming4) Video Downloaded

Format of content:8)Html9)Xls10)Xml11)Ppt12)Jpg13)…….

The same paradigm was offered Global GS1 in 09/2008 and called “Extended Packaging” http://www.gs1.org/productssolutions/mobile/

Different types of advertisement on GoodsMatrix

Visitors stream

Media advertisement

Target advertisement

Promo advertisement

Goods advertisement

Brand advertisement

Image advertisement

Events advertisement

Visitors stream

Visitors stream

the description of a peas manufacturer contact dataOnline dialogue to the manager

http://www.goodsmatrix.ru/goods/4607005872012.html

about $8 per month

Sales type №1 – Rent space on goods page for accommodation

of manufacturer contact data and service of manager on-line dialogue

http://www.goodsmatrix.ru/goods-catalogue/Provencal-mayonnaise-67-fat/Provencal-mayonnaise-with-additives-67-fat.html

Sales type №2 –

Rent of the first and second place in the list of the catalogue

First place in list

Second place in list

About $25 per month

Total number of items in the list can be up to 50 on 5 pages

The publication of news and articles of the client

http://www.goodsmatrix.ru/

About $1000 per year package

Sales type №3 – Package of advertising and information service

Sales type №4 – the first places in Google

Amaretto pie was added on portal by producer - “Nevsky Pekar” at 29.12.2007

http://www.goodsmatrix.ru/goods/4660000400864.html

$30 - $150 per month

Link

Link to this web page takes first place in Google since 10.01.2008 by key inquiry «ТОРТ АМАРЕТТО» (Amaretto pie)

Banners of the main Russian food exhibition PRODEXPO’2008

http://www.goodsmatrix.ru/

$1000 per month before exhibition

Sales type №5 – Accommodation of banners

The basic results of portal development

1. Dynamics of quantity of the goods on a portal

2. Dynamics of quantity of visitors on a portal

3. Dynamics of quantity of the seen pages of a portal

4. Dynamics of visits from search machines

5. Dynamics of number of search inquiries

6. Indicators of Customer concernment

Dynamics of quantity of visitors on a portal per month according data of open independent internet statistics TopMail.ru

http://top.mail.ru/dynamics?what=visitors&period=month&ids=37624+476625+1074334+&smooth=on&spline=on&referer=http%3A%2F%2Ftop.mail.ru%2FRating%2FIndustry-Food%2FToday%2FHosts%2F1.html%231&ok=+OK+

Product.ru and Yarmarka.net are two main competitors in russian internet zone

Link to the original diagram:

Dynamics of visits from search machines per day by independent statistic of Lifeinternet.ru

About 400 basic enquires for food products are in the first places in two Russia's leading search engines - Google.ru Yandex.ru. Such as curd, boiled sausage,

alcoholic drinks, nuts, groceries, etc.

(On the average in a month)

• About 400 basic keywords for food products are in the first places in two Russia's leading search engines - Google.ru Yandex.ru. Such as curd, boiled sausage, alcoholic drinks, nuts, groceries, etc.

• Total number of real keywords in 2008 is 312443 !!!

Dynamics of visits from search machines per day by independent statistic of Google Analytics

About 5000 at the working day

About 3000 at the weekend

Geography of visitors - 164 countries

Next steps

1. Instant access to information

2. New types of barcode

3. New access to information

4. Creation of Cobranding Advertizing Network

Barcodes role in the internet age

Already today, here and now!

Instant access to information

Information EAN 13/UPC QR DataMatrix

BareCode of Cocacola 2l in Europe:5449000000286

Internet address: http://www.goodsmatrix.ru/goods/5449000000286.html

Impossible

Internet address:http://www.global-packaging-alliance.com/

Impossible

New types of barcodes

New barcode role in the mobile age

partner

partner

FMCG Cumulative semantic core

Coffe

Croup

Cheese

Beer

Juice

partner

partner

New partner

Partners:

• accumulate resources into single pool to

promotion

• do not compete with each other

• preclude the use of network capacity and

her places on the Internet to direct

competitors

• reduce the costs of promotion and

increase its effectiveness

Cobranding advertizing network

Summary

• The project shows steady growth and has reached the first place in the Russian Internet food theme• The project shows constant decrease in the attraction cost of an unique visitor • In summer 2008 portal began get about 50% of new goods from producer (Earlier we added the goods only by our staff) • Google had indexed about 400000 pages of GoodsMatrix portal, Yandex. – more then 200000 • More than 320000 keywords for food products are in the first places in two Russia's leading search engines – Google.ru and Yandex.ru • In February 2009 we began get more than 6000 visitor per day from search engines • In February 2009 have about 300 000 unique visitors. • Google came to us and we made presentation of project for them • GS1 came to us and offered to take part in GS1 global extended packaging initiative