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How to make a successful Launch on Product Hunt?
September 7th, 2016
M A D E I N F R A N C E M A D E I N F R A N C E
#PHParis@producthunt_fr
M A D E I N F R A N C E M A D E I N F R A N C E
#PHParis@producthunt_fr
• Timothée Le Quesne, CEO @ Energysquare • Marwann Al Saadi, Marketer @ Hellojam & ex-Head of Growth @ Birdly • Adrien Montcoudiol, Growth Marketing Advisor & co-Founder @ Mangrove
----------
Friendly chats, pizzas & beers 🍕🍻
M A D E I N F R A N C E M A D E I N F R A N C E
#PHParis@producthunt_fr
M A D E I N F R A N C E M A D E I N F R A N C E
#PHParis@producthunt_fr
WHAT WE WANT TO CHANGE ///
5 /// energysquare - The new wireless charger /// 09/2016
• Low battery symbol at the end of the day
• The lack of convenience in current charging solutions
CURRENT USE ///
6 /// energysquare - The new wireless charger /// 09/2016
• Most of the time our devices are laid on inert surfaces : tables, nightstand, etc…
ENERGYSQUARE TECHNOLOGY ///
7 /// energysquare - The new wireless charger /// 09/2016
• a sticker plugged in your device
• a pad connected to an outlet
+
ENERGYSQUARE TECHNOLOGY ///
8 /// energysquare - The new wireless charger /// 09/2016
Patented conductive charging technology
9 /// energysquare - The new wireless charger /// 09/2016
Square Two : up to 6 devices charging at the same time
OUR PRODUCTS ///
Square One : up to 4 devices charging at the same time
CONTEXT ///
10 /// energysquare - The new wireless charger /// 09/2016
• We had just launched a campaign two days before • Strong start but slowing down • Mission of the day: get more backers
• I already had a PH account
LAUNCH ///
11 /// energysquare - The new wireless charger /// 09/2016
• Campaign posted at ~11am • Just a Gif :
• And a short “creator post”
LAUNCH ///
12 /// energysquare - The new wireless charger /// 09/2016
• Immediately shared the news to 3 networks: NUMA, Paristech Entrepreneurs, Friends&Familly • 40 UpVotes in 20 minutes • Trending right now
• #1 in Tech • Top 3 in Today’s popular
• US wakes up • Natural traffic : 200+ UpVotes in ~4 hours • Nothing left to do but answering questions
LESSONS LEARNED ///
14 /// energysquare - The new wireless charger /// 09/2016
• Answer fast to comments • Launch early in the day • The 1st hour is key • Use your networks • If you can, use a Gif • Work your tagline
WHY I LOVE PRODUCTHUNT ///
15 /// energysquare - The new wireless charger /// 09/2016
• Direct link with Hunters • Community of tech enthusiasts • Participating community • New ideas & contacts • Press • PH Team available and receptive
Birdly
ANALYTICS
Receive smart info & schedule customized
reports
CUSTOMER INFO
Access customer data through Slack
SMART ALERTING
Get warned when something abnormal
happens
TEAM MOTIVATION
Celebrate closed deals & make business more
transparent.
Launch Preparation
RESPECT
Hunters are humans...
PREPARATION
Launch time, tagline, landing page, special
offer...
ENGAGEMENT
Reach out to Numa alumni, Slack
communities, answer comments, ask for
help...
TIMING
Surf trends, launch when the topic is still
hot...
Product Hunt Trends (simplified)
iOS Keyboards
Emojis
Slack Bots
Curated Directories
Messenger Bots
Pokémon Go Birdly
Adrien Montcoudiol Growth Marketing Advisor & co-Founder @ Mangrove
M A D E I N F R A N C E M A D E I N F R A N C E
#PHParis@producthunt_fr