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Product Professionals July Networking Event in Bangalore, India hosted by Adaptive Marketing (www.adaptivemarketing.in)Incubator, Angel Investor Ravi presented at the event
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Productizing InnovationA Startup View
Idea Product
I have this great IDEA !
Nobody ‘else’ has done this !
Differentiate
Position
Oh, OK Validation
All my friends / colleagues think this is a great product
We are in ‘testing /free use’ stage
Deploy in PROD
Pay real money
Requirement Feature
We are ‘gathering requirements’
We are meeting different customers
Find real pain
Be the need
Prioritize
Focus on a SINGLE metric for success
If you cannot grab attention in < 1 minDROP IT
Easy to Sell
Easy to Buy
Localize
Markets react differently – find your niche
Price, CollectionPackaging / Bundle
PerceptionOf Need
Real Need
