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By Wendy McClelland
http://www.linkedin.com/in/wendymcclelland
www.WendyMcClelland.com
Profit from the Power of
If your “ideal clients” are:
- Professionals
- Business Owners & Entrepreneurs
- Organizations & Associations
- Media
- Anyone in Business!
Then LinkedIn is Where You
NEED To Be!
Who is on LinkedIn?
313 million users in more than 200 countries
187 million users log in every month!
24% of men online use LinkedIn, 19% of women
What are People Doing on LinkedIn?
26% of users spend 3 – 4 hours a week on LinkedIn
11% spend over 8 hours a week on LinkedIn
40% of users log in DAILY
Average amount of time on LI daily – 17 minutes
Top 5 Countries on LinkedIn by Numbers
What’s Happening in Canada?
10 million users in Canada
Over 20% of Canadians are on LinkedIn (StatsCan)
46% female, 54% male
Courtesy Fixed Social - Edmonton
Courtesy Fixed Social - Edmonton
So you can see it makes sense for YOU to use LinkedIn to:
Make connections with potential clients
Find networking opportunities
Find joint venture partners
Get media interview opportunities
And much more!
The 5 MOST Important Things To Do So You Get
Results on LinkedIn!
Have a Professional Headshot and a Strong (Specific) Title
Know Your Audience
Make it clear in your profile WHO your target market is so you make it easy for people to know if your connection is a “good fit”
Allows potential clients to ‘self select’
Add “Extras” to Your Profile
Reports, Articles, Projects
Videos
Photos
Make Connections the Right Way
Customize your invitation to connect.
Don’t use the template – make yours unique!
Translating Your Connections into Business
After you make a connection say THANK YOU! Ask what you can do for THEM, then tell them what you can offer.
My “LinkedIn Experiment”5 Days on LinkedIn
My Results From ONE Week of Focusing on LinkedIn
From Monday, February 24 – Friday February 28 I:
- Updated my profile
- Made connections
- Sent Thank You notes to new connections
- Gave and got endorsements and recommendations
- Joined groups and participated
The Results of My “LinkedIn Experiment”
Feb 23/14 Feb 28/14 % Increase Mar 14/14 June 14/14
Connections 482 555 13.15% 705 1004
Recommendations 1 7 600% 13 20
Endorsements for Top 10 Skills
239 282 17.99% 393 563
Profile Views in previous 3 days
3 44 1,366% 96 112
Showed up in Search in previous 3 days
2 45 2,150% 47 53
PLUS……..
New Joint Ventures
I did a webinar for a group of authors who are co-authoring a book and want marketing help
THREE new coaching clients
TWO people have passed along my training information to their HR departments
Numerous speaking gigs
LinkedIn’s New Publishing Platform
Monday, April 7th I wrote a blog post “Why I Say NO to Coffee Meetings” and posted it to LinkedIn at 7 a.m.
Here’s what happened…..
At 9 a.m. I got an email……
In ONLY 2 HOURS over 10,000 people had seen my post!
PLUS it’s been shared on 58 other websites/blogs!
In ONLY 5 Days over 60,000 people had seen my blog post!
My week BLEW up!
Over 150 new connections
2 radio interviews
2 new coaching clients (in addition to the 3 I got from
updating my profile)
Numerous joint ventures under discussion
WOW!
getsetgosummit.com/linkedinmasterclass/
Brand New Program
Day One – Morning – Your Profile
What is LinkedIn and Why You Should Use It? Who is using LinkedIn? Building Your LinkedIn Strategy Your Profile – Your Calling Card The Summary – What it Really Says About You Experience – What is Crucial to Include and What Should NOT Be
Included! The Value of Endorsements & Recommendations and How to Get
Them Adding “Extras” to Your Profile
getsetgosummit.com/linkedinmasterclass/
Day One – Afternoon – Making Connections
How to Make REAL Connections Not Just Add to Your Number of Contacts
Tools & Strategies to Stay Connected and Organized on LinkedIn LinkedIn Groups – How to Leverage Them Joint Ventures on LinkedIn Making Media Connections to Build Your Brand
getsetgosummit.com/linkedinmasterclass/
Day Two – Morning – Company Pages & Advertising
LinkedIn Company Pages – Do You Need One? Creating Content for Your Company Page Advertising on LinkedIn
getsetgosummit.com/linkedinmasterclass/
Day Two – Afternoon – Blogging on LinkedIn Coming up with Topics to Write About
Repurposing Content You Already Have
How to Leverage LinkedIn Publisher Posts for More Publicity (learn how I got over 60,000 views, 2000+ shares on ONE blog post!)
Your “LinkedIn Daily Success Checklist”
getsetgosummit.com/linkedinmasterclass/
BONUSES You’ll Receive:
A Professional Head Shot Done at the Event5 Custom Templates For Making Connections and Building Alliances30 Minute Private One to One Coaching Session with Wendy
getsetgosummit.com/linkedinmasterclass/
March 14th & 15th 2015 – Vancouver BC
$497.00
$397.00 Early Bird Discount
until March 5/15
getsetgosummit.com/linkedinmasterclass/
I have spent dozens of hours to learn, test & tweak to find the VERY BEST Success Strategies on LinkedIn!
I’m going to save you all that time and effort by sharing my knowledge, tools, templates and strategies.
This step by step event will help shortcut you to LinkedIn Success!
getsetgosummit.com/linkedinmasterclass/
Brand New Program
Room for 20 People ONLY!
Get Connected with Me!
www.27StepstoFreedom.comwww.Facebook.com/WendyJMcClellandwww.Twitter.com/wendyweb47http://www.linkedin.com/in/wendymcclelland
You can get your own copy of my book “27 Steps to Freedom – What Learning
To Walk Again Taught Me About Success in Business & Life” here mybook.to/27Steps