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Our Credentials
• Our background: Core publishing experience• Stonewash began as a beta project in 2009• The opportunity presented by app stores• The problems we set out to solve• How we track data
Our Thinking
Creating Content
Publisher’s Core Value Stonewash will
enable these online
capabilities to publishers
Capturing reader data
Supporting the end user
Multi platform accessibility
Natively built applications
Design and production resources
E-Commerce
Auditing Distribution
Project Alpha
• Our data source: Millions of readers• The value of the data to magazines• The partners• The project
Tablets & Smartphones
• The perceived value of print and app v. website• When comparing platforms, choose your data
carefully• Consider all platforms
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