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Social Media is a must for agile and lightweight project management. To reap the benefits new work practices that integrate with e-mail are needed in project documentation as well as project communication. Insights into wiki-way- and microblogging-practices are given, case studies cited, and approaches to measuring the productivity edge of 2.0 practices over conventional ways of working are presented.
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2.0 Upgradings in Project Management
Opportunities and Risks Through Wiki-Way- and (Micro)Blogging Practices
Prof. Dr. Andrea Back, University St. Gallen, Business 2.0
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
21.06.2010 Seite 2
1. Collaboration Revolution 2.0
2. Wiki-Ways
3. (Micro-)Blogging Practices
4. Measuring Performance Impact
5. Governance & Risks
6. Take-Aways
Agenda
2.0
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
21.06.2010 Seite 3
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te 3
Evolving Work Practices to 2.0-CultureExecutive Summary: Motivation
Communication is a critical element to the success of every project. E-Mail and phone are not fulfilling this need. We need better communication & collaboration practices.
Virtual project teams and independent project teams are increasing. Even teams that are in the same location are considered virtual if you have to get up from your desk to talk to them.
Social Media will become the norm: Jesse Fewell, from PMI Agile's Community of Practice, adds: "Social media will become more of an expectation and less of a novelty”.
Source: Trends in Project Management 2010:http://www.cmcrossroads.com/cm-journal-articles/13194
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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Competence Network Business 2.02.0-Pattern Driven Business Model, Processes and Management Innovations
Business Models 2.0 (10eqs):e.g. Crowdsourcing Market Data
Work Practices 2.0: (T-Systems, SIS , …)e.g. Project Mgmt. 2.0 in IT Services
Customer Relations 2.0 (UBS, …)e.g. Next eServices in Wealth Mgmt.
Mobile Web /Cloud 2.0 (Master Course):Mobile Business Information Systems
Business Intelligence 2.0 (Namics)e.g. Social Media Campaign Dashboard
2.0 Competence Training (Bayer)e.g. „Enjoy Social Media“-Training
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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Competence Network Business 2.0 Open Content: Many Free Online Resources
Back/Koch/Smolnik/Tochtermann: Fallstudiennetzwerk: http://www.e20cases.org/Back, A.: Wissensblog zu Social Media: http://www.business20experts.iwi.unisg.ch/Back, A./Robes J.: Offenes e-Zine mit Themenschwerpunkten:
http://www.wissenscarnival.netCompetence Network Business 2.0: http://www.business20.unisg.ch/
Prev
iew
oft
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ebsi
tew
ww
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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Do You Need an Upgrade ?In Project Management (PM) Work Practices
Pain Points / Challenges ?
Collaboration Revolution 2.0 ?
Image (tagcloud) from: wrike.com
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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Pain Point - Productivity KillersAnd Potential for Productivity Improvements in Knowledge Work
Abbildung aus: North/Güldenberg: Produktive Wissensarbeit(er)
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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2.0 Revolution: Next Enterprise Software
Aus Chui/Miller/Roberts: Six ways to make Web 2.0 work, McKinsey on Business Technology, Nr. 16/ Summer 2009, S. 2-10
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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2.0 Revolution: Next Collaboration Software Generational Change in Communication, Collaboration, and Collective Intelligence Applications
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
21.06.2010 Seite 10
1. Collaboration Revolution 2.0
2. Wiki-Ways
3. (Micro-)Blogging Practices
4. Measuring Performance Impact
5. Governance & Risks
6. Take-Aways
Agenda
2.0
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
21.06.2010 Seite 11
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te 1
1
The Essence of the Wiki-Way
http://www.wikinomics.com/blog/uploads/wiki_collaboration2.jpg
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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Wiki-Practice: Simple Example „Doodle“Instead of E-Mail Coordination of Dates: Asynchronous Collaborative Editing
Enterprise Versions, e.g.: http://unisg.doodle.com/Other tools, e.g.: https://www.zeeyoo.com/, http://www.moreganize.ch/, u.a.
One
ofm
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mfr
agen
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Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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Wiki-Practice: Example „Track Chair Work“Instead of E-Mail & File-Attachment Coordination: Realtime Collaborative Editing
Here Google Docs / Google text & tabellenMany other realtime collab. editing tools, e.g.: eduPad, TitanPad, notapipe, sync.in, …
One
ofm
ypr
ojec
tsw
ww
Abgedeckt wegen vertraulicher Inhalte
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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Wiki-Practice: Intranet is a WikiEven Beyond Collaborative Editing Within Project Spaces
Use Cases for Wikis: www.e20cases.org;and http://wissenswert.iwi.unisg.ch/?p=726More Use Cases for Wikis: http://www.e20cases.org/tag/wiki/Wiki-Software Comparison, e.g.: http://www.wikimatrix.org/
One
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the
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w
http://www.business20experts.iwi.unisg.ch/category/casefriday/synaxon-casefriday/
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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The Wiki-Way Approach in Manufacturing
Wiki-Collaboration
Like an E-Mail-Workflow
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
21.06.2010 Seite 16
1. Collaboration Revolution 2.0
2. Wiki-Ways
3. (Micro-)Blogging Practices
4. Measuring Performance Impact
5. Governance & Risks
6. Take-Aways
Agenda
2.0
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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Farmer Gottfried‘s Urge for MicrobloggingCommunication is in our genes, not a modern digital society phenomenon
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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Microblogging – A Paradigm ShiftDesign Patterns - Functions and Work Pracices For 2.0 Communication
Source: Dirk Röhrborn: Communardo Software GmbH · D-01129 Dresden/Germany: Microblogging im Projektmanagement (see Slideshare)
Image by: Stephanie Hofschläger /PIXELIO
Open Network-orientedCommunication
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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Microblogging Patterns
@YourName
- simple- short (140 digits and more)
- dialog oriented- mobile
- task/work related posts- flat hierarchies
- trust- self-organization
- open and network oriented- informal communication
- realtime oriented- e-mail integrated
#ThisTask
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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Use Case Enterprise MicrobloggingMicroblog postings since march 2009, substituting Yammer-activities
Siemens Building Technologies hasadded microblogging functionality to theirReferences@BT solution.
Source: J. Müller interiewed by A. Back: http://www.business20experts.iwi.unisg.ch/category/casefriday/buildingtechnologies/J. Müller/A. Stocker: Enterprise Microblogging, accepted for I-Know 2010 Conference
Adoption Indicators:• New Microblog Postings• New Microblog Authors• New Microblog Follows
Interview with 8 frequent users:• perceived usefulness• perceived ease of use• perceived individual benefits• perceived organizat. benefits
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
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G 2010, Zuerich
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Microblogging Use Casesin Project Communication (Work Environments and Learning Organisations)
Types of Posts1. Coordinating tasks2. Solving problems (Urgent Requests, Questions, Feedback)3. Sharing valuable information (Links, Ideas, …)4. Notification about events (triggers by men, apps, things)
5. Finding experts6. Networking (community, career)7. Learning
Effects1. Information transparency and context2. Documentation implicit, on-the-fly3. Supports self-organization in teams4. Integration of mobile work team members5. Raises speed and agility; lightweight project management6. Reduces „heavy“ E-Mail (more notification mails though)7. More effective meetings (creative tasks)
CommunardoSoftware
TU ChemnitzIREKO
TU ChemnitzWI2 Team
TU Graz
#BISHSGin Twitter
etc.
PM 2
.0 U
se C
ases
Publications by: Röhrborn, D./ Buhse, W. / Böhringer, Hauptmann &Gerlach / Richter&Riemer / Ebner/Schaffert / Back, A. et. Al. / u.a.
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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Mentions: @YourNameRT @YourName
A Social Aspect - Pen Giving CeremonyAcknowledgement in the Movie A Beautiful Mind (about J. Nash)
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
21.06.2010 Seite 23
1. Collaboration Revolution 2.0
2. Wiki-Ways
3. (Micro-)Blogging Practices
4. Measuring Performance Impact
5. Governance & Risks
6. Take-Aways
Agenda
2.0
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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Measurement - ROI of Work Practices 2.0Why measure? What to measure? How to measure?
Uni S
t. Gallen, P
rof. Dr. A
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G 2010, Zuerich
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Use Case: SharePoint with „Wiki“Our Study of: Siemens IT Solutions & Services, Sept – Dec. 2009 (Dr. H. Jouanne-Diedrich, TANGO-Project and Project Management Application)
Source: IWI-UniSG FPV HS09: Back – Braschler/Domigall/Grahl/Nüesch
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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1st Study Approach: SharePoint with „Wiki“Sharepoint 2007 Shared Access and E-Mail-Practices @ Siemens IT S&S
StandardizedDirectories
Controlled byPMO
Doc-Changes:E-Mail Notific.
Wikipage links to Shared Doc
Check-in/out (= locks Docs)
User admin viaMS Project
Source: IWI-UniSG FPV HS09: Back – Braschler/Domigall/Grahl/Nüesch
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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1st Study Approach: SharePoint with „Wiki“No collaborative editing; no comments & discussions in the „Wiki“ Upgrade yes, but not yet full Project Management 2.0 Potential
-„official – documentation oriented“- file container- calendar coordination- issue management (task attribution)
-„inofficial – communication oriented“- discussion & comments- meetings- planning
Sharepoint Shared Access to Team Documents
E-Mail/Telephone/Live-Meetings/…
Source: IWI-UniSG FPV HS09: Back – Braschler/Domigall/Grahl/Nüesch
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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Use Case: Confluence, Trac, SharepointOur Study with T-Systems Multimedia, Dresden, Mar-Jun. 2010 (COO Dr. F. Schönefeld)
Source: IWI-UniSG FPV FJ10: Back – Braschler/Domigall/Jud/Nüesch
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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92nd Study: 2.0 Practices in Two BUsPerceived Benefits Through Social SW in SW-Development Project Phases(A Comparison of 2.0 Work Tools&Practices @ T-Systems Multimedia in Business Units eCCS and BU CCS)
Source: IWI-UniSG FPV FJ10: Back – Braschler/Domigall/Jud/Nüesch
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
5.00
1 =
Stim
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voll
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= St
imm
e üb
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zu
Cluster
Mittelwerte der Fragen nach Cluster und BU (N = 33)
TotalCCSeCSS
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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2nd Study: 2.0 Practices in Two BUsPerceived Benefits Through Social SW (in SW-Development Project Phases)
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
5.00
1 =
Stim
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voll
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= St
imm
e üb
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icht
zu
Cluster
Mittelwerte der Fragen nach Cluster und Rolle (N = 33)
ProjektleiterArchitektAndere
Source: IWI-UniSG FPV FJ10: Back – Braschler/Domigall/Jud/Nüesch
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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2nd Study: Outcome of 2.0 PracticesSelected Quantitative Measures to Use for Potential ROI-Calculation
Source: IWI-UniSG FPV FJ10: Back – Braschler/Domigall/Jud/Nüesch
Durchschnittliche Planerstellungszeit
1
2
3
6.1
6.2
4
6
5
Durchschnittliche Struktursetupzeit
Schriftlicher Kommunikationsaufwand
Auffindbarkeit von Inhalten- bzw. Dokumenten
Erstellungszeit Rollout-Unterlagen (Summe 6.1 bis 6.3)
Durchschnittliche Entwicklertestzeit
Erstellungszeit Betriebshandbuch
Erstellungszeit Installationshandbuch
6.3 Erstellungszeit Schulungsunterlagen
Sugg
este
d qu
antit
ativ
e m
easu
res
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
21.06.2010 Seite 32
1. Collaboration Revolution 2.0
2. Wiki-Ways
3. (Micro-)Blogging Practices
4. Measuring Performance Impact
5. Governance & Risks
6. Take-Aways
Agenda
2.0
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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Governance & Risks: DiscussionDifferent from a Conventional SW-Selection and SW-Rollout Project: Organizational and Personal Learning
http://www.act-value.de/aktuelles/wandel-und-karriere.html
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
21.06.2010 Seite 34
1. Collaboration Revolution 2.0
2. Wiki-Ways
3. (Micro-)Blogging Practices
4. Measuring Performance Impact
5. Governance, Risks & Benefits
6. Take-Aways
Agenda
2.0
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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Take-Aways and Conclusions
You Don‘t Have to Wait -Allow Time to Develop Competencies in the Open Web:
Assess your personal work practice 2.0: http://polldaddy.com/s/764100671BE70A6C
Pick and play with one tool; then another one, etc.:http://www.slideshare.net/andreakback/enterprise-work-20-so-arbeiten-profis-im-netz-und-ich-1658508
Intranets Evolve to Social Business SoftwareYou will get the opportunity for work practice 2.0Educate the leaders & take the lead in your teamsShare your experiences and use cases: e20cases.org
Don‘t Neglect Change Process InvestmentsNot without a clear purpose; use a key processNot without clear roles for I-Net 2.0 manager/stewardNot without allocating resources for learning
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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You Will be „Dying to Become 2.0 Profi“My Best Wishes For Your Loving The 2.0-Way
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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Your Questions2.0-Upgradings in Project Management
What can be clarified further ?
1
2
3
Your successes with (PM) Project Management 2.0
Your after action learnings and suggestions for PM 2.0
Suggestions for Discussion
4 What follow-up contributions would be useful ?
Uni S
t. Gallen, P
rof. Dr. A
ndrea Back D
SA
G 2010, Zuerich
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ResourcesTry Search Engines for all your Questions & check my Diigo Social Bookmarks
Continuously updated Open Bookmark Collection, e.g.: e.g. http://www.diigo.com/user/andreaback/microblogging
esp. this selection:• http://www.wikipatterns.com/display/wikipatterns/Wikipatterns• http://www.doubleyuu.com/twitter-und-co-in-unternehmen/• http://www.humannetworkcompetence.de/home/2010/05/28/roi-von-social-software-insb-enterprise-microblogging/
• Competence Network Overview: www.business20.unisg.ch• Video Blog: www.business20.ch• Case Study Network: www.e20cases.org• Blog Carnival / E-Zine: www.wissenscarnival.net• Slides: http://www.slideshare.net/andreakback• Reports/Texts: http://de.calameo.com/accounts/22773