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2.0 Upgradings in Project Management Opportunities and Risks Through Wiki-Way- and (Micro)Blogging Practices Prof. Dr. Andrea Back, University St. Gallen, Business 2.0

Project Management 2.0

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Social Media is a must for agile and lightweight project management. To reap the benefits new work practices that integrate with e-mail are needed in project documentation as well as project communication. Insights into wiki-way- and microblogging-practices are given, case studies cited, and approaches to measuring the productivity edge of 2.0 practices over conventional ways of working are presented.

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Page 1: Project Management 2.0

2.0 Upgradings in Project Management

Opportunities and Risks Through Wiki-Way- and (Micro)Blogging Practices

Prof. Dr. Andrea Back, University St. Gallen, Business 2.0

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1. Collaboration Revolution 2.0

2. Wiki-Ways

3. (Micro-)Blogging Practices

4. Measuring Performance Impact

5. Governance & Risks

6. Take-Aways

Agenda

2.0

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Evolving Work Practices to 2.0-CultureExecutive Summary: Motivation

Communication is a critical element to the success of every project. E-Mail and phone are not fulfilling this need. We need better communication & collaboration practices.

Virtual project teams and independent project teams are increasing. Even teams that are in the same location are considered virtual if you have to get up from your desk to talk to them.

Social Media will become the norm: Jesse Fewell, from PMI Agile's Community of Practice, adds: "Social media will become more of an expectation and less of a novelty”.

Source: Trends in Project Management 2010:http://www.cmcrossroads.com/cm-journal-articles/13194

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Competence Network Business 2.02.0-Pattern Driven Business Model, Processes and Management Innovations

Business Models 2.0 (10eqs):e.g. Crowdsourcing Market Data

Work Practices 2.0: (T-Systems, SIS , …)e.g. Project Mgmt. 2.0 in IT Services

Customer Relations 2.0 (UBS, …)e.g. Next eServices in Wealth Mgmt.

Mobile Web /Cloud 2.0 (Master Course):Mobile Business Information Systems

Business Intelligence 2.0 (Namics)e.g. Social Media Campaign Dashboard

2.0 Competence Training (Bayer)e.g. „Enjoy Social Media“-Training

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Competence Network Business 2.0 Open Content: Many Free Online Resources

Back/Koch/Smolnik/Tochtermann: Fallstudiennetzwerk: http://www.e20cases.org/Back, A.: Wissensblog zu Social Media: http://www.business20experts.iwi.unisg.ch/Back, A./Robes J.: Offenes e-Zine mit Themenschwerpunkten:

http://www.wissenscarnival.netCompetence Network Business 2.0: http://www.business20.unisg.ch/

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Do You Need an Upgrade ?In Project Management (PM) Work Practices

Pain Points / Challenges ?

Collaboration Revolution 2.0 ?

Image (tagcloud) from: wrike.com

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Pain Point - Productivity KillersAnd Potential for Productivity Improvements in Knowledge Work

Abbildung aus: North/Güldenberg: Produktive Wissensarbeit(er)

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2.0 Revolution: Next Enterprise Software

Aus Chui/Miller/Roberts: Six ways to make Web 2.0 work, McKinsey on Business Technology, Nr. 16/ Summer 2009, S. 2-10

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2.0 Revolution: Next Collaboration Software Generational Change in Communication, Collaboration, and Collective Intelligence Applications

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1. Collaboration Revolution 2.0

2. Wiki-Ways

3. (Micro-)Blogging Practices

4. Measuring Performance Impact

5. Governance & Risks

6. Take-Aways

Agenda

2.0

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The Essence of the Wiki-Way

http://www.wikinomics.com/blog/uploads/wiki_collaboration2.jpg

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Wiki-Practice: Simple Example „Doodle“Instead of E-Mail Coordination of Dates: Asynchronous Collaborative Editing

Enterprise Versions, e.g.: http://unisg.doodle.com/Other tools, e.g.: https://www.zeeyoo.com/, http://www.moreganize.ch/, u.a.

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Wiki-Practice: Example „Track Chair Work“Instead of E-Mail & File-Attachment Coordination: Realtime Collaborative Editing

Here Google Docs / Google text & tabellenMany other realtime collab. editing tools, e.g.: eduPad, TitanPad, notapipe, sync.in, …

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Abgedeckt wegen vertraulicher Inhalte

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Wiki-Practice: Intranet is a WikiEven Beyond Collaborative Editing Within Project Spaces

Use Cases for Wikis: www.e20cases.org;and http://wissenswert.iwi.unisg.ch/?p=726More Use Cases for Wikis: http://www.e20cases.org/tag/wiki/Wiki-Software Comparison, e.g.: http://www.wikimatrix.org/

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http://www.business20experts.iwi.unisg.ch/category/casefriday/synaxon-casefriday/

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The Wiki-Way Approach in Manufacturing

Wiki-Collaboration

Like an E-Mail-Workflow

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1. Collaboration Revolution 2.0

2. Wiki-Ways

3. (Micro-)Blogging Practices

4. Measuring Performance Impact

5. Governance & Risks

6. Take-Aways

Agenda

2.0

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Farmer Gottfried‘s Urge for MicrobloggingCommunication is in our genes, not a modern digital society phenomenon

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Microblogging – A Paradigm ShiftDesign Patterns - Functions and Work Pracices For 2.0 Communication

Source: Dirk Röhrborn: Communardo Software GmbH · D-01129 Dresden/Germany: Microblogging im Projektmanagement (see Slideshare)

Image by: Stephanie Hofschläger /PIXELIO

Open Network-orientedCommunication

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Microblogging Patterns

@YourName

- simple- short (140 digits and more)

- dialog oriented- mobile

- task/work related posts- flat hierarchies

- trust- self-organization

- open and network oriented- informal communication

- realtime oriented- e-mail integrated

#ThisTask

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Use Case Enterprise MicrobloggingMicroblog postings since march 2009, substituting Yammer-activities

Siemens Building Technologies hasadded microblogging functionality to theirReferences@BT solution.

Source: J. Müller interiewed by A. Back: http://www.business20experts.iwi.unisg.ch/category/casefriday/buildingtechnologies/J. Müller/A. Stocker: Enterprise Microblogging, accepted for I-Know 2010 Conference

Adoption Indicators:• New Microblog Postings• New Microblog Authors• New Microblog Follows

Interview with 8 frequent users:• perceived usefulness• perceived ease of use• perceived individual benefits• perceived organizat. benefits

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Microblogging Use Casesin Project Communication (Work Environments and Learning Organisations)

Types of Posts1. Coordinating tasks2. Solving problems (Urgent Requests, Questions, Feedback)3. Sharing valuable information (Links, Ideas, …)4. Notification about events (triggers by men, apps, things)

5. Finding experts6. Networking (community, career)7. Learning

Effects1. Information transparency and context2. Documentation implicit, on-the-fly3. Supports self-organization in teams4. Integration of mobile work team members5. Raises speed and agility; lightweight project management6. Reduces „heavy“ E-Mail (more notification mails though)7. More effective meetings (creative tasks)

CommunardoSoftware

TU ChemnitzIREKO

TU ChemnitzWI2 Team

TU Graz

#BISHSGin Twitter

etc.

PM 2

.0 U

se C

ases

Publications by: Röhrborn, D./ Buhse, W. / Böhringer, Hauptmann &Gerlach / Richter&Riemer / Ebner/Schaffert / Back, A. et. Al. / u.a.

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Mentions: @YourNameRT @YourName

A Social Aspect - Pen Giving CeremonyAcknowledgement in the Movie A Beautiful Mind (about J. Nash)

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1. Collaboration Revolution 2.0

2. Wiki-Ways

3. (Micro-)Blogging Practices

4. Measuring Performance Impact

5. Governance & Risks

6. Take-Aways

Agenda

2.0

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Measurement - ROI of Work Practices 2.0Why measure? What to measure? How to measure?

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Use Case: SharePoint with „Wiki“Our Study of: Siemens IT Solutions & Services, Sept – Dec. 2009 (Dr. H. Jouanne-Diedrich, TANGO-Project and Project Management Application)

Source: IWI-UniSG FPV HS09: Back – Braschler/Domigall/Grahl/Nüesch

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1st Study Approach: SharePoint with „Wiki“Sharepoint 2007 Shared Access and E-Mail-Practices @ Siemens IT S&S

StandardizedDirectories

Controlled byPMO

Doc-Changes:E-Mail Notific.

Wikipage links to Shared Doc

Check-in/out (= locks Docs)

User admin viaMS Project

Source: IWI-UniSG FPV HS09: Back – Braschler/Domigall/Grahl/Nüesch

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1st Study Approach: SharePoint with „Wiki“No collaborative editing; no comments & discussions in the „Wiki“ Upgrade yes, but not yet full Project Management 2.0 Potential

-„official – documentation oriented“- file container- calendar coordination- issue management (task attribution)

-„inofficial – communication oriented“- discussion & comments- meetings- planning

Sharepoint Shared Access to Team Documents

E-Mail/Telephone/Live-Meetings/…

Source: IWI-UniSG FPV HS09: Back – Braschler/Domigall/Grahl/Nüesch

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Use Case: Confluence, Trac, SharepointOur Study with T-Systems Multimedia, Dresden, Mar-Jun. 2010 (COO Dr. F. Schönefeld)

Source: IWI-UniSG FPV FJ10: Back – Braschler/Domigall/Jud/Nüesch

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92nd Study: 2.0 Practices in Two BUsPerceived Benefits Through Social SW in SW-Development Project Phases(A Comparison of 2.0 Work Tools&Practices @ T-Systems Multimedia in Business Units eCCS and BU CCS)

Source: IWI-UniSG FPV FJ10: Back – Braschler/Domigall/Jud/Nüesch

1.00

1.50

2.00

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Cluster

Mittelwerte der Fragen nach Cluster und BU (N = 33)

TotalCCSeCSS

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2nd Study: 2.0 Practices in Two BUsPerceived Benefits Through Social SW (in SW-Development Project Phases)

1.00

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Cluster

Mittelwerte der Fragen nach Cluster und Rolle (N = 33)

ProjektleiterArchitektAndere

Source: IWI-UniSG FPV FJ10: Back – Braschler/Domigall/Jud/Nüesch

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2nd Study: Outcome of 2.0 PracticesSelected Quantitative Measures to Use for Potential ROI-Calculation

Source: IWI-UniSG FPV FJ10: Back – Braschler/Domigall/Jud/Nüesch

Durchschnittliche Planerstellungszeit

1

2

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6.1

6.2

4

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Durchschnittliche Struktursetupzeit

Schriftlicher Kommunikationsaufwand

Auffindbarkeit von Inhalten- bzw. Dokumenten

Erstellungszeit Rollout-Unterlagen (Summe 6.1 bis 6.3)

Durchschnittliche Entwicklertestzeit

Erstellungszeit Betriebshandbuch

Erstellungszeit Installationshandbuch

6.3 Erstellungszeit Schulungsunterlagen

Sugg

este

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1. Collaboration Revolution 2.0

2. Wiki-Ways

3. (Micro-)Blogging Practices

4. Measuring Performance Impact

5. Governance & Risks

6. Take-Aways

Agenda

2.0

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Governance & Risks: DiscussionDifferent from a Conventional SW-Selection and SW-Rollout Project: Organizational and Personal Learning

http://www.act-value.de/aktuelles/wandel-und-karriere.html

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1. Collaboration Revolution 2.0

2. Wiki-Ways

3. (Micro-)Blogging Practices

4. Measuring Performance Impact

5. Governance, Risks & Benefits

6. Take-Aways

Agenda

2.0

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Take-Aways and Conclusions

You Don‘t Have to Wait -Allow Time to Develop Competencies in the Open Web:

Assess your personal work practice 2.0: http://polldaddy.com/s/764100671BE70A6C

Pick and play with one tool; then another one, etc.:http://www.slideshare.net/andreakback/enterprise-work-20-so-arbeiten-profis-im-netz-und-ich-1658508

Intranets Evolve to Social Business SoftwareYou will get the opportunity for work practice 2.0Educate the leaders & take the lead in your teamsShare your experiences and use cases: e20cases.org

Don‘t Neglect Change Process InvestmentsNot without a clear purpose; use a key processNot without clear roles for I-Net 2.0 manager/stewardNot without allocating resources for learning

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You Will be „Dying to Become 2.0 Profi“My Best Wishes For Your Loving The 2.0-Way

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Your Questions2.0-Upgradings in Project Management

What can be clarified further ?

1

2

3

Your successes with (PM) Project Management 2.0

Your after action learnings and suggestions for PM 2.0

Suggestions for Discussion

4 What follow-up contributions would be useful ?

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ResourcesTry Search Engines for all your Questions & check my Diigo Social Bookmarks

Continuously updated Open Bookmark Collection, e.g.: e.g. http://www.diigo.com/user/andreaback/microblogging

esp. this selection:• http://www.wikipatterns.com/display/wikipatterns/Wikipatterns• http://www.doubleyuu.com/twitter-und-co-in-unternehmen/• http://www.humannetworkcompetence.de/home/2010/05/28/roi-von-social-software-insb-enterprise-microblogging/

• Competence Network Overview: www.business20.unisg.ch• Video Blog: www.business20.ch• Case Study Network: www.e20cases.org• Blog Carnival / E-Zine: www.wissenscarnival.net• Slides: http://www.slideshare.net/andreakback• Reports/Texts: http://de.calameo.com/accounts/22773