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Movie project Presented by:Group no. 6
Neha malik Davinder pal singh
Sangam lal sivaraju Goodwin lyall Rohit mishra
Concept
Consumer innovativeness: predisposition to buy newand different products and brands rather than remain withprevious choices and consumer patterns
Components of predisposition 1. Stimulation need2. Novelty seeking3. Independence toward others’ communicated experience and 4. Need for uniqueness
LIMITED PROBLEM SOLVING:
APPLIES TO :-LOW INVOLVEMENT PRODUCT CATEGORIESVARIETY SEEKING CONSUMERIMPULSE BUYING CATEGORY
Learning & Challenges
• Unable to provide multiple SKU
• They can not afford low prices on product
• Difficult to capture/ attract every segment
• Some consumer for convince• Service issues• Stores brand issues
• Consumer of super market• No individual attention• Travel expenses• Consumer of kiryana stores• Lack of variety• Hygienic issues in loose
products
• Not comfortable while giving interview
• Authorization issues
Team challenges
Consumer
challenges
Seller challenges in kiryana
stores
Seller challenges
in super market
Thank you