WEL – COMETO BLAZER MANUFACTURARING COMPANY

TARGET MARKET•Higher officials of Corporate Service industry•Management students

HIGHER OFFICIAL’S

STUDENTS OF BUSINESS SCHOOL

MARKET RESEARCH

PRIMARY RESEARCH SECONDARY RESEACH

Feed back from customers

OFFICIAL PEOPLE

FROM STUDENTS

FROM GOOGLE

Other online boutique sites

Advertising channels News papers Online sitesGoogle mailsBill boars @ management institutes and corporateAn trail rooms in boutiquesCinema commercials

USE STRATEGY

PRODUCT CONCEPT

MARKETING CONCEPT

Marketing mix

Product : Blazers

Price : can afford both the corporate

and students price range differs according to fabrics and quality

Promotion : Media Bill boards Public relations Internet advertisements cinema commercials

Place : online fashion sites reputed boutiques shopping malls franchisie