Coca cola

• To enhance non soda drink offering– E.g., water, flavored water

• brands

• SWOT

Protein

• STATS

http://www.youtube.com/watch?v=zybnaPqzJ6s

• Industry life cycle

REFERENCES

http://www.loyalmark.com/868/how-to-boost-loyalty-with-a-mobile-app-the-starbucks-example

http://www.huffingtonpost.com/2010/08/08/best-restaurant-chains-am_n_673642.html#s124308&title=Texas_Roadhouse_

http://www.coca-colacompany.com/search?q=powerade+protein+milk

http://helenweavers.wordpress.com/tag/brandz/

http://articles.businessinsider.com/2012-02-01/news/31011792_1_sale-gains-gatorade-share-gain