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Promotion Ideas To Boost Subscription Billing Acquisition

© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

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Promotion Ideas To Boost Subscription Billing Acquisition

© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

Customer acquisition is an important consideration, no matter what market you happen

to be in. One of the best strategies for businesses with a subscription billing model is to

offer various promotions to reel in new users. A special offer can help you gain new

subscribers who turn into long-term users of your platform. Here are a few ideas for

campaigns that will catch your prospect's eye and lead to conversion:

Free trial

Offering a free trial is always an effective way to gain new users. New customers are

often reluctant to pay a subscription fee when they are unsure if they will like the

service. A limited-time free trial gives customers the opportunity to try before they buy.

Since free trials are a relatively common promotional strategy, you may want to improve

your offer by allowing new subscribers to use the service for a longer-than-average

period of time before they are required to pay.

Discounts

You don't always need to give away the service entirely for free. Sometimes a

significant discount is enough to get new subscribers on board. According to Spark Pay,

it pays to use a "buy more, save more" approach. Rather than offering a free month of

service, offer three months at a low price. This gives customers a chance to become

engaged with your platform while giving them great value at the same time.

3 © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

Offering discounts is a good way to increase conversions.

4 © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

Bundles

Value is important to customers. Bundles provide the impression that customers are

getting more for their money. Packages also appeal to customers who already use or

want multiple subscription products. Companies may want to consider partnering with

other companies to offer bundles to appeal to new subscribers. Complimentary

products are most effective for this strategy.

Share with a friend

Many businesses find success by simply asking current customers to share the service

with a friend. Companies can take advantage of subscribers' social networks to reach a

wider audience. One idea is to offer customers a discount if they share a message with

their peers. This strategy rewards your loyal subscribers while giving your campaigns a

wider reach.

Flash sale

An extremely short sale creates a sense of urgency that encourages more users to sign

up for your service. According to an infographic from Monetate, more than half of

businesses said their email open rates are higher for flash sale campaigns than typical

email campaigns. The shorter these sales are, the more effective they tend to be, with

more than half of purchases typically occurring the first half hour.

5 © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

Holiday promotions

The holidays are a great time to send out a promotion. Send out a message to

engaged free users to see if they might want to upgrade for a lower price, or try a

limited-time subscription for free.

Promotions are an effective way to acquire new customers. However, it's important for

businesses to keep in mind that only a nimble subscription billing platform will enable

them to quickly update pricing and add new offers to create unique campaigns.

6 © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

About the Author: Bryta Schulz

Bryta joined Vindicia in 2013 and serves as Senior Vice

President of Marketing. She is responsible for building brand

awareness, creating go-to-market strategy and promotion, and

driving growth. With over a decade of executive level marketing,

product management and PR experience, Bryta has led

marketing teams in enterprise technology and SaaS companies.

Her experience includes heading product marketing at GoGrid,

PGP, RSA and Symantec and business development and

product management positions at Xcert, Thales, and

Persistence Software. Bryta holds a MA in Translation from the

Johannes Gutenberg University Mainz and an MBA from the

University of Reutlingen.

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© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.