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PLAN A
22% plausible
STRATEGY A
45% legit
STRATEGY B
33% legit
NEW PRODUCT
A
62% viable
NEW PRODUCT
B
74% viable
NEW STAFF B
10% suitableNEW STAFF A
57% suitable
PROMOTE PERSON
A
51% should do
PROMOTE
PERSON B
39% should do
NEW BRANCH IN
SINGAPORE 37%
urgent
EXPAND SAIGON
OFFICE 66%
urgent
NEW OFFICE IN
HANOI 27%
urgent
NEW PRODUCT
C 11% viable
IMPROVE
CUSTOMER
SERVICE
77% necessary
PLAN B
15% plausible
WE NEED MORE
FOOD CHOICES
5% necessary
WHAT COMPANIES NEED: MAKE DECISIONS
PLAN C
makes sense 44%
or
oror
or
or
or or or or
REWORK THE
WHOLE SYSTEM
50% urgent
or
or or or
PLAN A
STRATEGY A STRATEGY B
NEW PRODUCT
ANEW PRODUCT
B
NEW STAFF BNEW STAFF APROMOTE PERSON
APROMOTE
PERSON B
NEW BRANCH IN
SINGAPORE
EXPAND SAIGON
OFFICE
NEW OFFICE IN
HANOI
NEW PRODUCT
C
IMPROVE
CUSTOMER
SERVICE
PLAN B
WE NEED MORE
FOOD CHOICES
COMPANIES INPUT: DESIRED OUTPUT
PLAN C
or
oror
or
or
or or or orREWORK THE
WHOLE SYSTEMor
or or or
OUTPUT
Plan A 10%
Problem A 30%Height: 5
Priority: 45
Best insight A 90%
ASSUMPTION A 14%
SUGGESTION A 88%
Plan B 33%
Problem B 70%Height: 2
Priority: 84
Best insight B 88%
ASSUMPTION B 77% (need
more propping)
THRESHOLD A 67%
50% 15% 5% 20% 80%
SUBSCRIPTION (4 months)
ONE-TIME PAYMENT (2 months)$0.1/feedback message
$1000/10k messages/month
$0.08/feedback message$800/10k messages/month
AFTER 1 YEAR OR PROCESSING TIME X2 PRICES X2
THE MARKET
>50Retailers in Saigon
Service companies in general, serving more than 3000 customers
a day, generating around 10k feedback messages/month
Customer acquisition: referral
>50F&B companies in Saigon
Feedback gathering
Quantitative analysis Qualitative analysis
Survey companies(not even effective)
Analytics companies(too many numbers)
Consulting companies (think they know more than you)
1. Fewer numbers, that matter
2. From feedback gathering all the way to decisions
3. Take into account everything
4. Companies are deeply engaged in their own decision-making process
5. Companies become their own consultants
#1 feedback analysis service in SG, then in VN
Establish a network of freelance “proppers”
Do what
Don’t do what
Do what then what
Who do what when
Applications in other industries
Education Hospitality Telecom Cinema HR
Automotive Healthcare Web shops Mobile devices