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Purple Cow: Transform Your Business by Being Remarkable is a book by Seth Godin. It says making a great product is the sure way to success..
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byBalaji
AbiramiDhivakar
ManikandanSaravanakumar
Shaik Reyasudeen
What is Purple Cow ?? Why Purple Cow ??? Stop advertising and start innovating Big companies scared companies Geffen Moore’s “Crossing the Chasm” Idea virus Challenges
THE NEW “P”
THE DEATH OF TV – INDUSTRIAL
COMPLEX TV commercials are the most effective selling medium ever devised.
Television enabled mass marketing of a product.
TV industry is fading along with other print media.
Millions are spent to revive TV ads, but the game rules have changed.
The old rule : Create safe, ordinary products and combine them with great marketing.
The new rule : Create remarkable products that the right people seek out.
A brand (or a new product offering) is nothing more than an idea
Idea viruses – Ideas that spreads
Sneezers – Key Spreading agents of idea viruses
IDEA THAT SPREADS, WINS
LEVERAGE THE SNEEZERS
Find the Right Sneezers
Early Adopters influence the rest of the curve
THE PROBLEM WITH THE COW
Being safe is risky
Boring always leads to failure
Mass Marketing Mass Products
KRISPY KREME’S Secret Recipe
Boring Products
Scary
Budget
THE BENEFITS OF BEING THE COW
Opposite of “Remarkable” is very good.
Remarkable ProductMilk the Cow for everything it’s worthInvent a new Purple Cow
Satisfy existing customer base with remarkable product
CURAD : Cutting into Bandage Market
Go for the Edges Coffee Day and Virgin Airlines
A script for the sneezers to use when they talk with their friends.
Tiffany’s Blue Box
THE PROCESS AND THE PLAN
Get Permission from the people you impressed the first time.
Work with Sneezers
Productize your
services, servicize
your products.
Reinvest. Do it again.
THE MAGIC CYCLE OF THE COW
Think Small
Stay Open
Explore the limits
Unconventional Attitude
HOW TO RAISE A PURPLE COW
Think Different – Be Different – Be Remarkable
1REMARKABLE
2UNIQUE
3DIFFERENT
SUMMARY