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Presentation given at the 20th Annual Chair Academy Leadership Conference, Dallas, TX, Wednesday 23 March 2011.
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“Although it’s complex, fast changing and full of risks, the rewards are
unbelievable. Without social media, you’re just not going to communicate
to your younger team members.So my advice is this:
You can’t ignore it. Join in.”
Giam Swiegers,Chief Executive Officer, Deloitte Australia
Before we begin
This presentation will be available to download from slideshare.net/kellydwyer22You can SMS me during the session on +61 4042 24277Language barriersPrinciple of two feet
Things you should know
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PUTTING GEN IN THE LEADERSHIP CHAIR
Kelly Dwyer23 March 2011
Y
This afternoon’s journey
Gen Y, characteristics and youThe Gen Y influence – new media and technology in the workplaceCase study: Deloitte AustraliaLeadership for implementationGetting your organisation ready for the world of Gen YQuestions and answers
From A to B via Gen Y
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Kelly Dwyer
2005-08Team Coordinator, Marketing, Villa Maria
2008-09Team Leader, Corporate Communications, Wodonga Institute of TAFE (WIOT)
2009-presentTeam Leader, Quality and Systems, WIOTStudying graduate certificate in leadership through The Chair Academy and Victoria University
Leadership credentials
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Kelly Dwyer
Born in October 1980Aversion to paper based processesTechnology to make jobs easierFacebook, Twitter, LinkedIn, blogTwo mobiles, no landlineNo iPhone but work iPad!Connected since birth!
Gen Y credentials
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Well almost… …wireless connectivity in 1982
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Talkin’ bout my generation
Veteran/Silent (b. 1928-1945)Baby Boomer (b. 1946-1964)Gen X (b. 1965-1980)Gen Y / Millennial (b. 1981+)
Where do you fit in?
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How “Gen Y” are you?
ACTIVITY...you’ve created a profile on:
Stand up if….
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FacebookTwitter
+61 4024 24277
How “Gen Y” are you?
...in the past 12 months, you have contacted a government official.
Stand up if….
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...if it was by posting a message on their website or social networking page.
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How “Gen Y” are you?
...You only have a landline phone...
Stand up if….
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...Have a landline and a cell phone...
...Have one or more cell phones, no landline!
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How “Gen Y” are you?
In the last 24 hours you’ve sent or received a text message…
Stand up if….
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…more than 20…
…more than 50…
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The Gen Y influence
Connected all day every dayAccess social media and contact within working hoursWork/life balance but may occur outside traditional working hoursBusinesses adopting new media for B2C, B2B and internally
Expectations of workplaces
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The Gen Y influence
What new media does your organisation use currently?
ACTIVITYTurn to the person next to you and spend a few minutes discussing what your organisation uses, what is it used for, benefits, downfalls.
New media in your workplace
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The Gen Y influenceCommon new media platforms
YGENBlogs
iTunes
iPhone/iPad
Yammer
YouTube
Moodle
FourSquare
Technologies
Simple start: replace paper notebooks and electronic notebooks/laptopsReplace textbooks / course materialsProfessional developmentPresentations
iPad / iPhone
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Technologies
An open source (free!) learning management systemStudent based when applied to courses……Employee based when applied to induction programs.
www.moodle.orgWodonga TAFE Staff Induction
Moodle
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Technologies
Professional development - harness knowledge of experts for free or record your own in your own channelTeam development – ice breakers, health and well beingInspiration and to emphasize a pointYouTube: Next is NowTED: Let’s use video to reinvent education
YouTube and TED
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Technologies
LinkedIn – professional networking, identify potential employees, link with old colleagues, find experts for projectsKelly Dwyer’s LinkedIn profileFacebook – engaging consumers/students, for feedback/evaluation, screening during recruiting, dynamic replacement for websitesYammer – Facebook for companies
LinkedIn, Facebook, Yammer
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Technologies
Record and share information in a public, or open, domainCould be used for professional development knowledge sharing: Superhighway Leadership Journey
Blogs
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Technologies
Instant Messaging Services can replace the use of email and/or phoneAble to respond at convenient timeSkype is known for VoIP calls but has added benefits of IM and status updates. Can also be used on smart phonesPersonal contact when geography is an issueMicroblogs shorter, snappier version of blogs
IMS, Skype, Microblogs
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Technologies
Considered a form of microblogPush messages/informationEngage in discussions via hashtags#genychat (Wednesdays, 9pm EDT)Live feedback during presentationsProfessional development via ‘following’ topic experts – build listsManage through third party services such as Tweetdeck
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Technologies
Overcoming time and spaceUse with staff at different locations and even different time zonesUse for industry based work where clients must work on documents also used by your employeesOffice online overcomes software limitations
Google Docs, Office Online
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Technologies
Bring together people from across different business areasPeople can freely contribute at leisure
Shared spaces and discussion boards
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Technologies
Recording meetings, presentations, demonstrations of work practices for efficiency and consistencyReviewing best practice, combine with shared spaces and discussion boards for feedback
Multimedia
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Technologies
Communication!RemindersTeam builders – reflection pieces, good newsRemember to get permission
Mobile / cell phone
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“...social media is no longer a fad.”
Case Study
Engaging employees, potential employees and consumers through social media activity:- YouTube channel and Deloitte TV- iPhone app’s- Twitter- Facebook- Yammer
…But also monitoring and actioning: Blog
Deloitte Australia
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Case Study
Yammer- Corporate ‘Facebook’- Initially social but evolved- Why do Deloitte staff love Yammer?
Deloitte Australia
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“Technology is nothing without the ability to
implement and must be top down”
Charlene Li
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Open Leadership
Charlene Li – “Open Leadership”Cultural assessmentBe authentic, believe in the valueLearn from trial and errorClear guidelines for applicationPrepare to embrace!
What does it look like?
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“Social media is simply another form of media….
People need to be mindful of what goes out there because
it stays around.”Pete Williams, Chief Executive Officer, Deloitte Digital
ACTIVITY
Adapted from Charlene Li’s Open Leadership Assessment activity.
For each statement about each type of information sharing, rate your organisation on a “1” to “5” scale, with“1” being Strongly Disagree and“5” being Strongly Agree.
How open is your workplace
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ACTIVITY
Explaining1. My organization is disciplined about keeping
company information confidential, so that people feel comfortable sharing sensitive information.
2. The executive team takes the time to explain to employees how decisions are made.
How open is your workplace
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ACTIVITY
Updating1. Technology and processes are in place to
facilitate sharing and collaboration.2. Many executives and employees frequently use
social technologies like blogs, microblogging, or collaboration platforms to provide updates.
How open is your workplace
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ACTIVITY
Conversing1. Employees and executives are free to blog and
participate publicly in social media as long as they act responsibly.
2. The organization is committed to hearing from and talking with customers and employees - even when those conversations may be negative in tone.
How open is your workplace
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ACTIVITY
Open Mic1. The organization actively encourages employees
and customers to contribute their ideas and best practices
2. Customers and/or partners frequently contribute ideas and suggestions that are adopted by the organization.
How open is your workplace
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ACTIVITY
ACTIVITYAt your tables, share your scores. What do they tell you?Would you ever hear your organisation say:
“We have taken care – supported by an open and inclusive social media policy and guidelines
– that no heavy hand has been laid on our people to curb their innovation.”
- Deloitte Australia
How open is your workplace
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Open Leadership
Open communication style including feedbackQuick and responsiveCollaborative developmentShared resources and knowledgeStrengths valued and encouraged
How does it relate to Gen Y?
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“We have empowered our staff to delve deeply into the online world. We have supported them and watched as
our trust in their abilities has been rewarded. Suggestions such as ‘We
should create a Yammer group for this’ or ‘We should use Twitter for that’ are
now commonplace.”
Deloitte Australia, Social Media Report 2010Released 16 March 2011 YGEN
“We have empowered our staff to delve deeply into the online world. We have supported them and watched as
our trust in their abilities has been rewarded. Suggestions such as ‘We
should create a Yammer group for this’ or ‘We should use Twitter for that’ are
now commonplace.”
Deloitte Australia, Social Media Report 2010Released 16 March 2011 YGEN
“We have empowered our staff to delve deeply into the online world. We have supported them and watched as
our trust in their abilities has been rewarded. Suggestions such as ‘We
should create a Yammer group for this’ or ‘We should use Twitter for that’ are
now commonplace.”
Deloitte Australia, Social Media Report 2010Released 16 March 2011 YGEN
“We have empowered our staff to delve deeply into the online world. We have supported them and watched as
our trust in their abilities has been rewarded. Suggestions such as ‘We
should create a Yammer group for this’ or ‘We should use Twitter for that’ are
now commonplace.”
Deloitte Australia, Social Media Report 2010Released 16 March 2011 YGEN
Back in your workplace
Back in groups, jot down all the counter arguments you will face when trying to implement social media strategies.
The Barriers
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Encourage staff to waste time
No budget
Can’t measure ROI
Staff don’t have skills
Not related to our business
Physical technology isn’t available
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Back in your workplace
What can be done to overcome some of these barriers? Ideas?
The solutions
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Back in your workplace
Cross-generational mentor programs benefit both employees and creates stronger workplace relationshipsLMA report (2010) identified that nearly 90% of Gen Y respondents said having a workplace mentor was important or very important
“Gen Y go where they are wanted and stay where they are appreciated…”
The solutions
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Summary
What’s availableWhat’s applicableHow it fits your businessHow it improves your businessHow you can harness the strengths of Gen Y to implement and be successful
Any further questions?
The journey continues…
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Feedback
www.wallwisher.com/wall/kellydwyer
Via new media of course!
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Keep in touch!Places you can find me…
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Facebook.com/kelly_dwyer22
@kelly_dwyer22
linkedin.com/pub/kelly-dwyer/21/875/b50
superhighwayleadership.blogspot.com
Or you can just email me! [email protected]
Kelly_dwyer22
To download this presentation:slideshare.net/kellydwyer22
