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Company Profile

Winning Competition With US

www.qasaconsulting.com

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Contents:4 Qasa Strategic Consulting

5 About Qasa Strategic Consulting

6 Our Consulting Approach

6 Consultant

7 History

7 Client

8 Services

QASA Strategic ConsultingQasa Consulting is a consulting firm with international standards offering three unique distinctive services: Research, Strategic Consulting, and also Business and Marketing Support Services.

We establish a partnership with clients in order to identify market improvement opportunities through our state of the art research approach, thus pinpointing their most critical challenges through benchmarking, and transform the findings into market enhancement programs thus gain a competitive edge in market competition.

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ABOUT QASA STRATEGIC CONSULTINGWINNING COMPETITION WITH US

Qasa Strategic Consulting consists of a group of market research and marketing consulting professionals striving to be the added value provider of strategic market-based consulting services, facilitating our clients’ goals for success in today’s fierce market competition.

Our clients have benefited from our customized client oriented services:State of the art research approach with proven accurate and diverse data collection supported by quality assurance systems. Working in partnership with clients to gain an understanding of dynamics and uniqueness of the company.Strategic analysis from the eyes of our client with a concise overview.Actionable recommendations to address the heart of the problems. Facilitate clients with skilled and experienced field support teams for strategic implementation programs.

OUR MISSION

Qasa Strategic Consulting partners with clients in various industries to identify market opportunities, address their most critical challenges, helping transform opportunities into business development actions.

Our appoach is customized, combining an in depth insight of the companies and markets dynamics. This ensures that our clients achieve sustainable competitive advantages that secure continuous results.

We aim to be a partner for our clients to win the market competition; for this reason, we are committed to:

Creating competitive advantage through unique solutionsBuilding capabilities and mobilizing organizational strengths and opportunitiesDriving a sustainable impact

QASA VALUE

All projects are treated with adherent confidentiality of client information (Non Disclosure Agreement). Our purposes are not misrepresented in obtainingintelligence and information. We convey promises we can deliver. We invest meticulous reviews in considering our actions and ask whether we can defend them openly throughout time.

We provide deliverables to clients that are of the highest quality by our standards as well as those of our clients, striving to exceed them. We do not compromise our intellectual integrity for special interests.

OUR CONSULTING APPROACHINDUSTRY/MARKET EXPERTISE COMBINED WITH CLIENT PARTNERSHIPS

Qasa embraces solid market and functional expertise to the challenges our clients face, we have developed unique, practical, and proven approaches to help simplifycomplecity of our clients market issues. This applies in research, consulting as well as in our business and marketing support recommendations.

In research, we have established a world-class standard system of data collection and prompt field networks throughout the country to ensure high quality outputs and cover nation-wide markets. Through experience, Qasa has also developed analytical tools and modelings to simplify relationships amongst variables in order to get a clear insight of market dynamics.

In all of our services, we work in depth with our clients offerring tailor made solutions yielding the greatest competitive advantage and value for our clients, and recommend the organization to act and to drive tangible bottom-line results.

CONSULTANTEXPERIENCED TALENTS WITH DIVERSE BACKGROUNDS

Qasa consists of multi industry talents with diverse education backgrounds from basic sciences such as statistics, mathematics up to economics, geography, demography, business, IT, and Marketing.

Prior to Qasa, most of our team worked with renowned multinational corporations, predominantly in sales, marketing, supply chain, production, and customers care areas. also In addition, many have also spent years of working experience with world-class business consulting and research agencies.

Our teams at Qasa have worked for various Fast Moving Consumer Goods companies such as Coca-Cola, British American Tobacco, LG and Indosat. Equipped with solid background in prominent firms such as Coopers & Lybrand, enhanced by experience in the Australian Trade Commission as well. Qasa brought these diverse talents into projects using what we call the Qasa approach and methodology, which continously evolves, based on in depth and sound market/industry knowledge and experience.

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HISTORY

Qasa Consulting was formally established in 2002 after being a division for one of the largest marketing research companies in Indonesia, Deka Marketing Research, for many years.

We initiated the firm with 2 consultants in a humble twelve square meters room at Deka’s office in 2002; currently we employ 12 full time qualified consultants from various industries and educational backgrounds. If required, we also have strategic alliances with reliable freelance consultants of ad hoc speciality for specific project requirements.

Between 2002-2007 we focussed our services within the retail and business to business research, today whilst still maintaining the research division; we have developed two new divisions which are Marketing Consulting and Business Marketing Support

For research and marketing support, currently, Qasa possesses an established field operations infrastructure in 6 cities and active networks in 120 cities within Indonesia. This makes Qasa, if not the first, probably the second largest field networks operation in Indonesia.

CLIENTFIRMS THAT WANT TO PENETRATE AND EXPAND THE INDONESIAN MARKET

Our clients are multinational corporations, large local businesses, nonprofit organizations, and government agencies. We strive to develop long-term partnerships with all of our clients. They are expanding their businesses and seeking market advice in order to:

Understand the market for qualified investment planStrategically penetrate new market opportunitiesAssess feasibility of products/services in new marketsSelect qualified best locations for their retail presenceMonitor competitors movement and expansions

AMBITIOUS FIRMS WISH TO CONQUER TODAY’S FIERCE MARKET COMPETITION

As our main projects predominantly are geared towards market issues, we strive to drive competitive advantage and performance. We provide the how to win market competition by understanding the market and its structure.

Monitor market movement, acceptance of newly launched products, new packaging, andnew price utilizing our Store AuditsReveal factors hindering low sales and distribution performance of specific productsEvaluate the effectiveness of retail and market activation programs executed Evaluate the effectiveness of POP Materials at store levelRetail segmentation Understand shopper/consumer behaviour, preference and perception

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SERVICES

Qasa’s abundant and diverse wealth of knowledge covers major industries and their most crucial business issues. Our broad range of expertise and clean-slate approach to finding solutions has led us to develop new ideas that quickly become a standard and benchmark of success. Our objective is not simply to apply best practices, but to invent it. We think creatively and partner with our clients to solve their toughest or simplest challenges.

QualityResearch

Result

Quality Data Collection

and Processing

Analysis & Analitical Framworks

Understanding the Requirements

ChannelSegmentation

Study

WinningChannel/ Retail

Strategy

FavorableBusiness

Result

ChannelPower Dynamics

Study

ShopperBehavior

Study

I. RESEARCH SERVICES

Our research capabilities include applications for consumer marketing, retail, B2B, competitor intelligence, and social issues.

Regardless which research application we’re commissioned, we commit to deliver high quality work that goes beyond data collection and tabulation -- from end to end research process.

Retail Research

The Retail Research has been Qasa’s signature of services. We provide a holistic view on retail world, coupled with unparalleled service levels, and tools that help our clients to use information correctly to address specific business issues and make qualified decisions.

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ChannelPower

Dynamic

STORES/OUTLETS

Sales & Distribution

Strategy

Trade MarketingStrategy

MarketingStrategy

CONSUMERSPRODUCERS

In QASA, we believe that winning retail/channel strategy are results of ‘prerequisite’ understanding. As highlighted in the above model, we initiate the process by Channel Segmentation Study – to properly segment the channels based on solid underlying factors.

The result of this study will then feed into Channel Power Dynamics Study. In this study, we will identify factors con-tributing (and to what degree it’s effect) to the sales per-formance of your product in specific type of channels.

Ideally, the result of this study should then be combined with the result of Shopper Behavior Study – which will portray consumer purchase behavior within a given channel. With these understandings, our clients are equipped to make better marketing/sales resource allocations according to each channel’s characteristic and dynamics to generate favorable and sustainable business results.

A. Retail Research Product

To make sound marketing decisions, it is essential our clients have accurate and timely information pertaining to factors influencing their sales/marketing initiatives. In this light, we have developed a series of products that assist and provide various key information/insights to suffice our client’s needs:

1.Qasa Store Audit solution provides sales related information, based on information obtained and solicitation at retail point-of-sale. 2.Qasa Retail/Channel Segmentation Mapping the channel/retail landscape.3.Qasa Channel Power Dynamics, information on key performance indicators and the degree of influence in

sales output in each specific channel type.4.Qasa Shopper Behavior, consumer purchase behavior at

the retail point-of-sale.

A.1. QASA Store Audit This tool is used to acquire information on product movement, market share, distribution, promotional effectiveness, pricing and other market-sensitive intelligence.

Through QASA e-data collection system, our e-based data collection tools, we are able to gather instant key sales performance indicators. Serving as a highly accurate solution in obtaining quick performance reviews and developed a processing software customised for periodical store audit, capable of processing large size series of data and user friendly clients own analysis.

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A.2. Qasa Retail/Channel Segmentation “Aim before you shoot” is the spirit behind this tool. We aim to provide our clients with qualitative and quantitative facts and knowledge surrounding the specified market place they are operating. Our retail/channel segmentation study uses sophisticated yet applicable statistical approaches, ensuring that it is scientifically robust yet highly relevant for day-to-day application in the real business world.

A.3. Qasa Channel Power Dynamic Making the right investment decision in retail is one of the toughest jobs within Trade Marketing Strategy. Using various statistical methods that help our clients by identifying all possible factors impacting the sales result at channel level and determining how big each element contributes to the sales achievement.

A.4. Qasa Shopper BehaviorShopper/Consumer is a study that reveals consumers’ purchasing behavior from all outlets they visit and provide valuable insights into who is buying, key influencers, the amount of shopping basket, priority shopping list, method of payment, etc. Using store intercept method, we can ensure ‘first hand’ information is gathered from the consumer, to analyze and best portray the targeted shopper behavior.

A combination of research methods to gather data including: Video Recording, Observation, Customer Interviews, and Staff Interviews.

B.Customized Retail Research

We have done various tailor-made researches, just to name a few: Price survey, Pre & Post activation sales impact, Sales and Distribution Drivers, Retail census, etc. Our experienced team will start the process by discussing with clients on their specific business issues and their request for information/insights/intelligence (3 i). Therefore, the research output will be very much aligned with our clients’ expectation.

ChannelPower

Dynamic

POP

Product Visibility

Promotion

Endorsement

Competitor Offering

STORES/OUTLETS

ELEMENTS

Sales & Distribution

Strategy

Trade MarketingStrategy

MarketingStrategy

CONSUMERSPRODUCERS

SERVICES

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II. COMPETITOR ANALYSIS

Competitive Analysis Services delivers strategic counsel, in-depth market knowledge; competitive analysis and a business-oriented focus to due diligence projects that quickly assist corporations, manufacturers, service providers as well as private equity clients evaluate new technologies, new market opportunities and new business plans.

The analysis examines the effectiveness of business strategies and identifies and measures features that are critical to a firm’s success.

Competitive Analyses combine Qasa’s proven methodology with a custom set of criteria specific to each client’s business requirements and objectives. This type of evaluation enables clients to objectively compare their product or offering with those of its competitors’ and identifies ways to better meet its business objectives.

Qasa typically examines each competitor’s product or service offering, facing our client, across the followingcategories of evaluation:

Competitive Positioning / Market Share AnalysisBusiness and Pricing model UtilizationComparative Technology EvaluationProducts features ComparisonBusiness Relationships, Partnerships, Joint Ventures, etc…Distribution Sales Channel AnalysisMarket SegmentationMarketing Strategy EvaluationStrength and Weaknesses Analysis

B2B Research

Qasa’s B2B Research specializes in obtaining market information direct from the people who matter (key opinion formers/key influencers) – businesspeople, industry experts and customers – in order to answer the most difficult questions facing your business. Be it the size and key segments of a target market, evaluate the competition, or understand how to tailor or better convey the advantages of your offerings.

Qasa’s proven B2B Research Methodology provides a bespoke service with no ‘off the shelf’ packages to sell, and utilize both qualitative and quantitative techniques. Qasa works with businesses in a variety of ways to find answers to marketing problems.

Defining the problem – What are you trying to achieve, who are you trying to influence? How does the product work in terms of its technical attributes? Who are your key competitors? In the absence of a brief, we can take on this role for you, and ensure that the research has clear objectives and provides you with key answers to your key questions.

Action Oriented Results – We don’t leave you with a presentation filled with data you have to digest and interpret yourself, we will ensure that you are clear about what you have to do moving forward. Should it be required, we are capable to conduct ‘Back end workshops’ to help disseminate findings, or to discuss taking the results into further motion.

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Consumer Research

Highly effective marketing requires a thorough appreciation of the market. Qasa believes that as market competition accelerates, research solutions must be delivered faster and more cost-effectively than ever before. Through strong collaboration between our marketers and researchers, we work to understand our clients’ business environment and marketing requirement, then seeking solutions to meet the respective business challenges.

Success in marketing comes from market understanding and consumer behavior towards your brand and your competitor brands. Perception and prejudice.

Clients obtain qualitative and quantitative measures of consumers’ attitudes and purchasing behavior, customer satisfaction, brand awareness and equity, advertising effectiveness and other marketing issues.

Shariah Research

Shariah research is new to us, as to any agency in Indonesia. However, we have developed internal capabilities in handling shariah related marketing issues by adding more resources and trained available resources with in depth shariah knowledge. We believe that Shariah marketing is not only a marketing complimented with Shariah, but Shariah has a significant role in marketing, it is an understanding of the importance of ethical values and morality upheld in marketing.

With the significant growth of Shariah-based institutions in recent years (i.e. Islamic Banking, Islamic Capital Market, Takaful, and other institutions), Qasa embarked in providing assistance mainly in segmenting, targeting and positioning shariah products and services in Indonesia. Qasa also aims atproviding consumer insight in shariah product development process; it is because we believe that at the very end, consumers aspects should be taken into account in developing the product.

SERVICES

Social Research

Qasa has expanded capabilities in conducting research in socio-economic and public health issues by developing networks with experts from highly reputable universities across the countries. Research projects are undertaken from start to finish – inception, design, administration, fieldwork, analysis and reporting.

Research is tailored to the client’s requirements and the study objectives. Research techniques available include:

Qualitative research – focus groups; in-depth interviews;Quantitative research – survey design, survey management, statistical analysis (including face-to-face, telephone and internet surveys) Desk research and literature review Project reporting to the highest standard. A critical skill offered at not merely presenting research findings, but drawing meaningful conclusions and, where appropriate making actionable recommendations.

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III. CONSULTING SERVICES

A. Marketing Consulting Services

Fully equipped with extensive market, industries, retail, and consumer knowledge, QASA Marketing Consulting Services are producing ‘business sound’ marketing recommendation for our clients. With extensive cross industrial experiences, our consultants have comfortably positioned themselves as ‘partner’ to optimally works alongside our clients in addressing their marketing challenges.

B. Strategic Business Services

Qasa’s Strategic Business Services (SBS) provides inevitably a more complicated than the conventional market research which includes the normal consumer research. Opposed to the conventional market research, marketing information by observing the environment of their location and that of the competitions location are a low cost alternative to garner information from potential and existing customers.

Qasa’s SBS can help your company make smarter business decisions by identifying key data based on your specific needs. By gaining greater insight into the needs, wants aspirations and composition of your target audience and your competition and implement more successful marketing solutions. Qasa’s SBS can give you a multi-dimensional view of vital factors that can affect your company’s position in the marketplace.

B.1. Entry StrategyEntering a new market with an existing product or service is hard enough - but introducing a new innovation into a new market is an even greater strategic challenge. Whatever the requirement, success depends on understanding the specific opportunities that lie at the intersection of consumer/customer needs, industry trends, future aspirations and your ability to deliver.

What can Qasa’s Entry Strategy Services offers?

Past, present and future facts-based consulting to guide market entry strategy and decision-makingProvide domestic market entry strategy optionsThorough and Complete competitive analysis

The Challenges

Deciding whether to enter marketsEstablishing the opportunity and right fitDetermining how to go to the marketEvaluating the offerings, partners, channels, customer targetsCreating a roadmap for effectively acting on the dynamics and complexity of emerging marketsDealing with emerging competitive and partner scenarios

SERVICES

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Qasa Strategic Business Strategy draws on its Consultants, Analysts, and proven tools and methods to help you identify and execute on, new market opportunities. In a typical Market Entry Strategy consulting engagement it will cover:

Market sizing, segmentation, and forecastingEmerging and established competitionChannels, Key influencersMarket roadmap development

B.2 Market AssessmentA good Market Assessment usually reveals local competitive landscapes where there could be services and products that are only offered in the local market, which might be your biggest competition eventually. It may also enlighten you on Indonesia’s government regulations that are unique to other countries as well as local specific “standards” that your services and products must comply with to even start the business.

Qasa’s Market Assessment Service is designed to identify the broad potential market for new product areas, processes or services. The possibilities may relate to innovation, to new developments for an existing product, or to a new business stream for an existing business. The process is not designed to replace a full market study, but it is designed to enhance businesses closer to making good decisions.

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Quick Market Assessment. Come to Qasa and ask us what the market looks like for your service/product. We will come back in less than 1 week and give you a hands-on data which would probably be worth much more in both quantity and quality than what you may have obtained in the first 12 months of being here in Indonesia on your own. Get a head start with Qasa.

Therefore, we offer our clients a fully fledged “Market Assessment Service”. However, there is one thing that makes Qasa services a bit different from that of other marketing research firms. It is the SPEED. Because Qasa deeply believes in “actions” and we believe sometimes “first to market” is more effective in business than “perfect plans”, we offer our clients a set of “Quick Market Assessment Service” which compile data within a verya short time span.

B.3. Business Match MakingThe objective of the service is to establish sustainable and profitable business ventures between Foreign/Local investors and local companies. The most common form of partnerships involves:

Joint VenturesOutsourcingLicense productionLong term project co-operationMarket collaboration / developmentDistribution Partnership

This is achieved through the development of business partnerships which not only foster transfer of technology and the exchange of business skills but also to gain mutual sustainable profit.

IV. QASA HEAdHUNTER SERVICESCurrently, one of the most difficult tasks in the organization is finding good qualified persons to fill strategic positions and how to retain them. As Marketing and Sales consult-ing provider, we recoqnize these issues and commit our-selves to help our clients find professional talents required for achieving the target in their organization. We assist our clients in the phase of recruitment. Therefore, our services are custom-built accordingly to meet the requirements.

Our Headhunter Services only specialize in sales and mar-keting positions. We are highly focused in providing clients the suitable candidates with the best of the best available in the market. Our recruiting experts have spent a lot of time in the marketing and sales area. We are aware of the business and the specific qualities to look for in candidates and we have excelent networks with the industry to search from.

V. BUSINESS SUPPORT SERVICESFIRMS SEEKING TEMPORARY SOLUTION FOR ITS STRATEGIC ACTIONS

There has been increasing demand from our clients seeking assistance to implement business, trade, sales and market-ing strategic actions during transitional periods. Qasa has evolved not only in providing research and consulting, we also provides the following assistance to our clients:

Business Support:

Facilitating industry/Firm business mission exploring opportunities/ selecting potential partnersProviding assistance in obtaining License and permitsTrade promotion supportTrade/Industry Representative support

Sales and Marketing Support:

New Strategic Account DevelopmentNew channel sales and marketing supportMarket testingProduct launch supportStore tracking support

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Winning Competition With US

PT. QASA Strategic ConsultingJl. Prapanca Raya No.113, Kebayoran Baru, Jakarta Selatan 12160, IndonesiaPh : +62 21 721 0225 (Hunting), +62 21 725 0927Fax: +62 21 721 0369info@qasaconsulting.comwww.qasaconsulting.com