Embed Size (px)
DESCRIPTION
Social media accounts aren't just for engagement - they're powerful branding, marketing, and SEO tools. With limited SEO know-how, you can use this deck to optimize your social accounts and boost your brand's marketing and SEO efforts. Brought to you by BuyerZone.
Citation preview
Quick
Ways to use social media
andDirty
to get ahead in Google
45-second SEO Breakdown
Title Tag
Meta Description
The Title Tag and Meta Description are not shown on the page, but are shown within search results….
Put your keyword in both!
Major ranking factors you need to know
H1
The H1 is usually the first heading you see on the page. There should be only one H1 per page.
Major ranking factors you need to know
H2, H3, H4… are other headings. There can be multiple, but they’re less powerful.
45-second SEO Breakdown
A “Nofollow” link will not influence that page’s ranking. Most social sites attach “Nofollow” to outgoing links.
A “Dofollow” link DOES influence a page’s ranking.
I’m John P. McLinkbuilder and I try to get Dofollow links for my website. Although, Nofollow links CAN drive traffic.
Major ranking factors you need to know45-second SEO Breakdown
Now that you know the basics of
SEO…
We’re going to show you some
quick and dirty ways to game your social media accountsfor SEO and marketing benefits.
Facebook optimization
Your Page Name becomes the Title Tag and H1
Your Company Overview becomes the Meta Description
You can put as many links as you want … they’re all
Nofollow though.
SEO stuff
Facebook optimization
Your Name and Twitter Handle combine to become the Title Tag
Your Bio becomes the Meta Description Any website you link to in your bio is a Nofollow link
SEO stuff
Unlimited free ad space Multiple spots to permanently host commercials, product tutorials, or other videos
Pardon me, but do you know which social
networking site has these features?
Unlimited free ad space Multiple spots to permanently host commercials, product tutorials, or other videos
Pardon me, but do you know which social
networking site has these features below?
Unlimited free ad space Multiple spots to permanently host commercials, product tutorials, or other videos
This is a Product Page on LinkedIn
Marketing Stuff
Product Page
Title can take different forms
Name + Product Name becomes the H1
Product Name becomes the H2, also the Promotion Heading (fill it in!)
The beginning of the Product Description becomes the Meta Description
You can embed a video on every Product page – Video Title becomes an H3
SEO stuff
Facebook optimization Your Name becomes the Title Tag and the H2 –using keywords here is against
LinkedIn Terms
The beginning of your Summary becomes the Meta Description
Specialties are great on-page keyword opportunities, & also help others find you
in LinkedIn’s Internal Search (ahem - prospects, new hires, recruiters)
Companies can embed YouTube videos on their Services page
The website you link to will be Nofollow
This is a
Profile Page
SEO stuff
A place to promote all your positive PR A way respond to nasty stuff written about you A quick and easy way to rank for desired keywords
Moving on. Now, do you know which social
networking site has these features?
A place to promote all your positive PR A way respond to nasty stuff written about you A quick and easy way to rank for desired keywords
Moving on. Now, do you know which social
networking site has these features?
A place to promote all your positive PR A way respond to nasty stuff written about you A quick and easy way to rank for your desired keywords
Marketing Stuff
Facebook optimization
Your Page Title becomes the Title and H1
The beginning of your first paragraph becomes the Meta Description
Choose Content Headings wisely – they become H2’s and can help this
page rank for your goal keywords!
Content Subheadings become H3’s
You can define the image ALT tag (keyword opportunity!)
Website link is Nofollow
SEO stuff
References and External Links are Nofollow links
SEO stuff
Facebook optimization
Channel Name becomes your Title Tag, profile image ALT tag, H1, and H2
Your “About” section becomes your Meta Description
Channel Tags are usually hidden, but are a good keyword opportunity
The first link is Dofollow (the others you see here are custom and Nofollow)
This is a YouTube Channel
SEO stuff
Facebook optimization
Video Title becomes the Title Tag
Your Channel Name however determines each video page’s profile
image ALT tag, and H1
The video description becomes your Meta Description, links here are
clickable but Nofollow, and you can write a short novel here (i.e.,
annotate your video!)
Video Tags (not shown) are a good keyword opportunity
This is a YouTube Video
SEO stuff
About the AuthorSamantha McCormick
is an Online Marketing Analyst at
BuyerZone.
Like what you saw? Tell us what you think!
Brought to you by
About BuyerZonehttp://www.buyerzone.com/
BuyerZone offers online lead generation programs for
companies that sell over 150 types of products and services.
Photo by Bruno De Regge on Flickr
Photo by Simmonetta Viterbi on Flickr Photo by William Turner
on Flickr
Photo by Adriano Gasparri on Flickr
Photo by Natalia Romay on Flickr
Photo by Nic McPhee on Flickr
Photos from the Library of Congress
iStockphoto
Photo Credits
Photo by Yuri Samoilovon Flickr
