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2.95BILLION EUROnet sales2015
OVER130MILLION
WHAT WE DO
2
visits per month
50%return rates across all categories
active customer
OVER 17MILLION
over
150,000product choices
~10,000employees in Europe
over 1500brands
WHO WE ARE
5
☑ FASHION COMPANYexpert for online fashion
☑ OPERATIONS COMPANYexcellence in operations with internal logistics network
☐ TECHNOLOGY COMPANY?
WHO WE ARE
6
☑ FASHION COMPANYexpert for online fashion
☑ OPERATIONS COMPANYexcellence in operations with internal logistics network
☑ TECHNOLOGY COMPANYmastermind in technology - driver for innovation
BR
AN
DS
CU
STO
MER
S
ONLINE RETAILER
8
“I am looking for a shop which delivers me the best fashion-products fast.”
ONLINE SHOPPER
“I am looking for opportunities to sell fashion products.”
BRAND MANAGER
/29
“I just spotted this cool sneaker on Pharrell‘s Instagram account.”
CUSTOMER
@ pharrell, 5m followers
OUR VISION
1010
/29
“Well, let me see which one it is.”
ZALANDO
“I just spotted this cool sneaker on Pharrell‘s Instagram account.”
CUSTOMER
11@ pharrell, 5m followers
OUR VISION
11
/29
„It‘s the SUPERCOLOR SUPERSTAR Sneaker from Adidas at a cost of €100.“
ZALANDO
12@ pharrell, 5m followers
OUR VISION
12
/29
ZALANDO
„It‘s the SUPERCOLOR SUPERSTAR Sneaker from Adidas at a cost of €100.“
“A really cool sneaker. Do you have it in other colours?”
CUSTOMER
13@ pharrell, 5m followers
OUR VISION
13
/29
„This sneaker classic is available in all sort of colours. There is a selection for you.“
ZALANDO
14
OUR VISION
14
/29
ZALANDO
„This sneaker classic is available in all sort of colours. There is a selection for you.“
“Wow, I like the green one. How can I get it within the next hour?”
CUSTOMER
15
OUR VISION
15
/29
ZALANDO
„You can get it at the Adidas Originals store at Münzstraße, Berlin.“
“That‘s great, but I don‘t have time now, can you deliver it to me?”
CUSTOMER
17
OUR VISION
17
/29
ZALANDO
„Sure, we can send a bike messenger and he will be with you in 35 minutes.“
18
OUR VISION
18
/29
ZALANDO
„Sure, we can send a bike messenger and he will be with you in 35 minutes.“
„Perfect, I look forward to receiving it. And thank you!“
CUSTOMER
19
OUR VISION
19
BR
AN
DS
CU
STO
MER
S
NEW CAPABILITIES TOWARDS CUSTOMERS
22
„I am looking for new ways of fashion search. I want to find the right stuff fast!“
BR
AN
DS
CU
STO
MER
S
NEW CAPABILITIES TOWARDS CUSTOMERS
23
„I want to have an app where I can get engaged with the latest fashion trends!“
„I am looking for new ways of fashion search. I want to find the right stuff fast!“
BR
AN
DS
CU
STO
MER
S
NEW CAPABILITIES TOWARDS CUSTOMERS
24
„I want to have an app where I can get engaged with the latest fashion trends!“
„I am looking for a way to buy fashion without a big footprint!“
„I am looking for new ways of fashion search. I want to find the right stuff fast!“
BR
AN
DS
CU
STO
MER
S INTERMEDIATES
NEW CAPABILITIES TOWARDS INTERMEDIATES
26
„I want to offer my courier service to new customers!“
BR
AN
DS
CU
STO
MER
S INTERMEDIATES
NEW CAPABILITIES TOWARDS INTERMEDIATES
27
„I want to offer my courier service to new customers!“
„I am a fashion expert and want to share my expertise to a lot of fashionistas!“
BR
AN
DS
CU
STO
MER
S INTERMEDIATES
NEW CAPABILITIES TOWARDS INTERMEDIATES
28
„I want to offer my courier service to new customers!“
ZALONcurated shopping experience
„I am a fashion expert and want to share my expertise to a lot of fashionistas!“
BR
AN
DS
CU
STO
MER
S
NEW CAPABILITIES TOWARDS BRANDS
30
INTERMEDIATES
30
„We are looking for more possibilities in the online business and more insights!“
BR
AN
DS
CU
STO
MER
S
NEW CAPABILITIES TOWARDS BRANDS
31
INTERMEDIATES
31
„We are looking for more possibilities in the online business and more insights!“
„We want to do marketing based on deep customer insights!“
BR
AN
DS
CU
STO
MER
S
NEW CAPABILITIES TOWARDS BRANDS
32
BRAND SOLUTIONShelp brands to win online
BRAND SHOPa stage to tell the brand’s story
BRAND CMSputting the brand in the director’s seat
BRAND ANALYTICSunderstanding the brand’s audience
INTERMEDIATES
32
„We want to do marketing based on deep customer insights!“
„We are looking for more possibilities in the online business and more insights!“
BR
AN
DS
CU
STO
MER
S
NEW CAPABILITIES TOWARDS BRANDS
33
BRAND SOLUTIONShelp brands to win online
BRAND SHOPa stage to tell the brand's story
BRAND CMSputting the brand in the director's seat
BRAND ANALYTICSunderstanding the brand's audience
INTERMEDIATES
33
„We are looking for more possibilities in the online business and more insights!“
ADVERTISINGwe connect brands to consumers
„We want to do marketing based on deep customer insights!“
NEW PROCESSES AS A RESULT OF TRANSFORMATION
36
ZALONcurated shopping experience ☑ INTEGRATE FASHION EXPERTS
build up an expert network in a scalable way
☑ FIND NEW WAYS OF COMMUNICATIONintegrate messenger app to enable direct communication between customer and styling expert
☑ IMPLEMENT NEW SETTLEMENT POSSIBILITIESstylists get a provision
NEW PROCESSES AS A RESULT OF TRANSFORMATION
37
☑ INTEGRATE EXPRESS DELIVERY EXPERTSbuild up an express delivery network in a scalable way
☑ CREATE NEW PROCESSES FOR THE LAST MILEset up a new express distribution hubs
☑ CHANGE PROCESSES IN THE WAREHOUSEcreate new processes for pick, pack & linehaul to express distribution hubs
SAME DAY DELIVERYORDER BEFORE 2PM > GET PACKAGE BETWEEN 7-9PM
NEW PROCESSES AS A RESULT OF TRANSFORMATION
38
☑ MIGRATION TO CLOUDwe focus on a microservices architecture in a cloud infrastructure
☑ STRENGTHEN COLLABORATION rollout an internal social media platform to support the collaboration between teams and enable maximum transparency
CONTACT
39
GUNNAR OBSTDELIVERY LEAD PLATFORM EXCELLENCE BUSINESS AUDIT - BUSINESS EXCELLENCE - SITE RELIABILITY ENGINEERING
ZALANDO SEhttp://corporate.zalando.de
ZALANDO TECHNOLOGYhttp://tech.zalando.com