Raga Hotels & Resorts

By Gaurav Asthana

The Chain of Hotels

Place - Strategic Location

• Weekend Get away• Khopoli.............(Pulling Mumbai Crowd)• Tarkali ............(Pulling Pune + Mumbai Crowd)• Jaipur .............(Pulling Delhi + Jaipur Crowd)

Khopoli

Khopoli

Tarkali

Product - Design StrategyTent House

Desert Tent

Introduction

• The Jaipur location will have altogether different market dynamics from other locations.

• It will be Resort/Airport Hotel offering Mid Range Services.

Location

• Strategically located at Tonk Road.• The near by vicinity includes 1. Airport-6.9km-14min,2. Railway station-13.7km-27min,3. Choki Dhani-7.2km-12min4. Highway Routes to major cities like Agra &

Delhi.

Facilities & Complimentary Include

• In House Store- You can buy anything from our decorations,

• Customized City Trips-Permutations of Guide, Cars & Destinations(Monuments; City Special Food Joints(Choki Dhani); Emporiums & Showrooms like Jaipur Emporium, etc.)

• Laundry,• Customized Interiors On Demand- Candle

Light/ Floral Decoration,etc,• Florist,• Concierge Desk- Ala Cartie Concierge Services,• Wifi Access,• Parking,• Lunch & Dinner with the Hotel incharge

Kano Model

Basic Needs

• Parking,• Wifi,• Laundary,• Transport on Demand

Performance Needs

• Concierge Desk,• Customized Interiors,• In House Store,• Strategic Location,• Room Interiors- Traditional

Customer Delight/USP

• Pay per Hour.• Atithi Devo Bhav- Invitation to every guest for

one complimentary meal with the Highest Designated Hotel Representative, & after the meal he will be providing a Momento to each guest as Lord Ganpati.

• Aarti Tika Welcome along with traditional Dancers on entry.

Operation Excellence

• In House Store-Just In Time-Guests can buy any of the goods that are their in hotel and we will order them a new piece of the same.

5% Commission of the transaction will be charged for the same.

• Pay/Hour- This would increase footfall and occupancy of the Premium Suites.

Overview Pricing

PricingRoom TYPE Total Rack Rate INR

Rev frm Room Sold

Delux Room 14 4500 63000

Premium Room 4 6500 26000

Luxury Suite 2 10000 20000

total Rooms 20 Total Rev 109000

On 100% Occupancy per Night

Average Room Rate per Night = Rooms Revenue per Night / rooms sold per Night

peak season 100% ARR = 5450off season 50% 2725

Means On An Average we have to Sell Rooms on this rate else we might not achieve sales target.

Monthly Revenue INR100% Yield 327000050% Yield 1635000

ROI

1 Month 1600000 Sixteen Lakhs

12 Months 19200000One Crore Ninty two

lakhs

Investment Per Property

Cumulative Returns Business Year

2 Crore (Investment) 1.92 Crore Year 1

Break Even 1.92 Crore Year 2

Profit 1.92 Crore Year 3

Since

Promotional Strategy1.One of the things that can establish profitability is a healthy relationship with other businesses in the area.( IMAGICA) A promotion that could be run with the other businesses may be special, where hotel guests are offered a variety of special coupons for discount food, admission and drink rates. There could also be coupons for other local entertainment destinations such as museums, and amusement parks. recently opened ( Aqua IMAGICA) Creating the impression that the hotel is an active hub for the other leisure spots in the city can help to bring in more people from out of town that are looking for things to do during their stay

2.Offer Discounts to Air Travellers and Radio Taxi Travellers

3. Free Amenities

4. Regional and National Press :5.Website & SEO

6. Social Media / Mobile

7.Value Added Promotions

Government Aid to Raga hotel project

• Existing hotels which have not got any incentives either from SICOM or MTDC in the past, will be encouraged to convert themselves into at least three star category hotels by offering them incentives for a period of 3 years only, limited to 75% of their eligible Fixed Capital Investment [Gross block as on 31st March 2007].

http://www.maharashtratourism.gov.in/mtdc/HTML/Maharashtratourism/images/PDF/TourismPolicy_2006

Government Aid to Raga hotel project.

• 75% exemption from registration charges and 50% concession from payment of permit charges for sightseeing buses.

• Total exemption from Stamp Duty for the projects located in B and C zones and 50% exemption from stamp duty for projects located in A zone.

http://www.maharashtratourism.gov.in/mtdc/HTML/Maharashtratourism/images/PDF/TourismPolicy_2006

Marketing Objectives

• To continue to communicate our strategic objectives to our target markets effectively.

• To provide a positive hotel experience to all our guests.

• To accomplish our growth targets within the given time and budget.

• Expand our markets and identify new markets for our product and services.

Target Market Strategy

• Our primary targets would be professional visitors (married couples and partners) to the region from the following industries, where annual corporate contracts can be entered into:

• Travel trade• Airline• Automotive.

Strategy Pyramids

• Our marketing strategy is to focus customers' attention on the high quality of the services we offer. Within this strategy are three main points aimed at different market segments.

• Unmatched Hospitality Sevices• Personalized Services• Luxurious Amenities