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Make Rain with LinkedIn. Learn how to optimize your Profile for search and strategically grow your network.
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Rainmaking! LinkedInw
ith
MICROcraft Gary Matthews!25 Years Experience!
Adjunct Professor
Business Owner
Business Developer
LinkedIn Coach
I’m that “Vancouver LinkedIn Guy”
What is LinkedIn?!
How to craft a compelling
Profile!
How to strategically grow
your networkAGEN
DA
What is LinkedIn?
website?
elevator speech?
neon sign?
1. Prospecting!2. Make 1st contact!3. Build relationships!4. Meet!
Rolodex on steroids!
Why do you need a LinkedIn
Profile?
The purchasing process has
changed!
“Internet forces reset for dealerships” - October 22, 2014
Your competition is using it!
It’s a landing page!
a ha!
1. Little Navigation!2. Value Proposition!3. Call to Action
How to craft a compelling Profile
Eye Tracking Study Mashable - Web News
December 2011
“The photo and headline is what is going to make the reader want to
continue reading down the page. If you don’t make a good first impression, the
reader is moving on …”
PictureHeadline
Name
!
How to Keep Prospects Focused on Your Profile • Keep in mind that less is often more on the Web. • Make copy easy to scan with subheads and bullets. • Write content in a conversational, less formal tone. • Get to the point in the first words. Don’t expect
readers to read a long introductory paragraph. • Consider using video to communicate more
complex information. !
PR Daily February 2014
Picture
“The goal is for your photo to reflect how you will look when you meet a customer, not how you looked at that killer party in Key West four years ago. The best profile photo isn’t necessarily your favorite photo. The best photo strikes a balance between professionalism and approachability, making you look good but also real.”
A head/head & shoulder shot
No wives, children or pets
No holiday pictures
Use the background to provide context and interest
Smile
These work …
Brian Scudamore Founder & CEO @ 1-800-GOT-JUNK?
Kyle Vucko CEO, Indochino
Darcy Hughes Director of Marketing & Founder, Recon Instruments Inc.
Carolyn Van Brussel Director of Marketing, FieldDay
Maureen Thorne Director Digital Marketing Management, Marketing CoPilots
Michael Barrack, Lawyer
Kirk LaPointe, Mayoralty Candidate
Crop
Fill the space
Name
60 Characters Informal
No initials No acronyms Call-to-action
Joseph E Smith J E Smith
Joe Smith, MBA, CPA
Headine
120 characters
Do not use the default
Describe your value proposition
(WHAT, WHO and WHY)
Include key search words
“First of all, make sure you use the same keywords in your profile that your ideal clients would input when doing a search for someone with your specialty. Don’t be creative. Instead, be strategic in your choice of language” - SocialMedia Examiner
Summary
!
2,000 characters!Write in the 1st person!
Have a conversation with your prospect !This is about you not the company!Tell your story (WHAT, WHO, WHY)!
Include key search words!Include visual content !Include a call-to-action!
!
• 90% on information transmitted to the brain is visual
• visual information is processed 60,000 times faster
1. opening sentence summarizes value proposition
2. short paragraphs 3. bullet points 4. quality content 5. call to action
Sections can be repositioned to your benefit!
Include your email and telephone number
How to grow your network strategically
It’s a lead generator!
a ha!
LiON
Hunter
Farmer
Which are you?
LiON
Hunter
Farmer
1!2!3!4!5!6!7!8!9!
10!11!12
TIPS
Don’t make this mistake …
1!2!3!4!5!6!7!8!9!
10!11!12
Find reliable online sources for prospect names
1!2!3!4!5!6!7!8!9!
10!11!12
Search by name or company …
1!2!3!4!5!6!7!8!9!
10!11!12
1!2!3!4!5!6!7!8!9!
10!11!12
ç
Keep an eye on your network’s connections
ç
1!2!3!4!5!6!7!8!9!
10!11!12
ç
Search by company for 2nd level
connections
ç1!2!3!4!5!6!7!8!9!
10!11!12
Always personalize invitations
Ah ha1!2!3!4!5!6!7!8!9!
10!11!12
… and always thank people for
connecting and Tag
1!2!3!4!5!6!7!8!9!
10!11!12
add to your eMail signature
1!2!3!4!5!6!7!8!9!
10!11!12
Connect with one another and Follow you
Company Page
1!2!3!4!5!6!7!8!9!
10!11!12
1!2!3!4!5!6!7!8!9!
10!11!12
Become a thought leader - speak, write, curate, share &
post …
“It is not enough to just grow your network. Build a relationship with your new connections. Send a sequence of value-based messages to your prospects”. - SocialMedia Examiner
1!2!3!4!5!6!7!8!9!
10!11!12
$200/year
Free
