Goal

To create quality products and stores that advertise the Ralph Lauren

lifestyles and to encourage customers to participate in it.

Challenge

To introduce a younger generation to the timelessness of Ralph Lauren

Introduce the Ralph Lauren lifestyle to a younger generation through their “younger brother” brand Rugby.

Marketing Strategy

Rugby Radio

Campus Style

Online Contests

Discounts

Metrics

E-Commerce TrackingMobile TrackingQR Tracking

Contest Entries

Budget(6 months)

Social Media: $25,000

Blog: $25,000

University Flyers: $150,000

Rugby Radio:$25,000

Online Contests:$5,000