A Presentation

for Ranbaxy

Product: Ciprofloxacin

Category- Antibiotic

By- V B Saigal

C& MA

Brand Doctor & Creative Consultantcmacorporatemarketing@gail.com

www.cmavoice.webnode.com

About Ciprofloxacin

•A Second Generation

Antibacterial formula

Market Size of Antibiotics

• By 2016 the Global Market

size. - 34.1b Euro.

• Expected Market growth-4.6%

• Other antibiotics 79%

• Penicillin 8%

• Erythromycin 7%

• Tetracycline 4%

• Chloramphenicol 1%

• Streptomycins 1%

other antibio

tics79%

penicillins8%

erythromycin

7%

tetracyclines4%

chloramphen

icol1%

1%0%

Market Size of Antibiotics

Our Target Market -Africa

• Target Group

• Doctors

• Medical Shops

Our Creative Strategy

RanbaxyCiprafloxacin Care,Cure & Recover

Ranbaxy

Cure Endocarditis

RanbaxyGastroenditis

Ranbaxy

malignant otitis extrema

Ranbaxy

RanbaxyUrinary Tract Infection

The End