Rank Higher on Google tomorrow

Without paying anyone a penny!

Jonathan GuyAqueous Digital

Agenda

• What are the 3 rules of Google?• What can you do to play by the rules and win?• How do you do it?

3 Rules of Google

Rule 1Google is just a machine

3 Rules of Google

Rule 2Nothing beats great content

3 Rules of Google

Rule 3One page one keyword

How can you win?

• We know that Google wants to give people the best answers to search queries so…….

Why don’t you create the best answers?

What is good content?

• Originality• Headline• Action• Answers• Stimulating• Readable• Relevant

How many words?

• What constitutes a good length for a blog article or a web page?

Content Length and Ranking

http://blog.serpiq.com/how-important-is-content-length-why-data-driven-seo-trumps-guru-opinions/

For all of these graphs, our content length data does not include any html, css, or javascript, but it does contain the text found in sidebars, which could inflate the data slightly compared to just looking at the main content area.

Content Length and Ranking

“For most SERPs it looks like at least 1500 words is a good target. This isn’t a steadfast rule – you’ll need to adjust this target to fit the niche that you’re in.”SERP IQ

What to write?

• Who – who are your target audience?• What – sort of things do they need to know

about what you sell?• Why - why should they buy from you (benefits)?• Where – where can they find you or where do

you operate?• When – when can they buy?• How – how do they get in touch with you?

Content Length and Ranking

1,612 words of copy in the main area of the page

Another 214 words of copy in the sidebar

Content Length and RankingH2 Heading

Relevant block of copy. In context and written for human, not machines.

Any Questions?

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