Ray Hagen

Pursuing product management, product

marketing, and new program

development opportunities.

Ray Hagen – hagen.ray@gmail.com – (ph) 952-715-1859 – www.linkedin.com/in/rayhagen

Profile

Accomplished marketing professional with a customer oriented approach to product management, product marketing, and new program development.

Experienced at providing leadership to cross-functional teams to solve market problems.

Self-starter skilled at understanding and collaborating with dynamic organizations.

Qualifications

� Strategic thinker with proven leadership managing cross-functional teams to achieve business results.

� Ability to play multiple roles with broad range of both analytical and creative skills in marketing, project management, partner management, sales, finance, and customer service.

� Effective communicator with deep experience in bridging technical and business worlds to deliver market-focused products.

� Technology savvy leader, well versed in rapidly changing technologies and business strategies that demand attention to detail and strong long-term vision.

Strategic thinker with proven leadership managing cross-

functional teams to achieve business results

� Led a global cross-functional team to establish ADC as the global fiber drop cable leader.

� Positioned product leadership with internal stakeholders to gain influence and remove obstacles.

� Collaborated with global engineering and manufacturing operations to clear obstacles to increase efficiencies and yield.

� Partnered with marketing communications to position ADC as a thought leader in the drop cable space by publishing articles in trade magazines and speaking at industry events.

� Results: YoY product margin improvement of 25% and revenue increase of 50%.

May/June 2007 Issue of Last Mile

Magazine.

Speaker – Properly Training Next

Generation Technicians, August

2007 OSP Expo, San Jose, CA.

Co-Presenter – Innovations in Fiber

Drop Terminals, October 2007, FTTH

Conference, Orlando, FL

Ability to play multiple roles with broad range of both analytical

and creative skills in marketing, project management, partner

management, sales, finance, and customer service

� Led strategic marketing efforts across to launch new Five Star Professional programs as the strategic base to double the size of the business in five years.

� Gained executive leadership approval for new program roadmap.

� Developed financial models to quantify market sizing, market opportunity, and contribution to company profitability.

� Designed new programs, including defining segments and product needs, in alignment with market expectations and values.

� Enhanced sales team engagement and training.

� Led operations team in development of new research processes.

� Results:

� Successfully negotiated multiple major-market media partner agreements.

� Launched four new programs, each in multiple markets in less than nine months.

Effective communicator with deep experience in

bridging technical and business worlds to deliver

market-focused products.

� Led a diverse cross-functional team to release VISI’s first-generation

cloud computing platform.

� Implemented project management processes to drive completion

of release tasks against tight market timelines.

� Fostered communication to align sales and marketing

expectations with technical release schedules.

� Facilitated problem solving sessions to coordinate billing and

finance processes with technical and systems capabilities.

� Results: VISI released the first generation of ReliaCloud in

December of 2009, as the Midwest’s first public cloud computing

platform.

Technology savvy leader, well versed in rapidly

changing technologies and business strategies that

demand attention to detail and strong long-term vision.

� Conducted a build vs. partner analysis to revitalize legacy Software-

as-Service platform.

� Compared financials between partnering and of building in house.

� Collaborated with functional areas including application

development, customer support, and billing to identify impact of

each option to the organization.

� Evaluated potential outcomes against company’s strategic

direction and distinctive competency.

� Presented recommendations to executive team and gained

acceptance.

� Results: Number of new customers gained in first 30 days of product

re-launch equaled previous 12 months combined.

Skills & Expertise� Professional Skills

� Business analysis

� Problem solving

� Strategic planning

� Customer service

� Presentation skills

� Team work & collaboration

� Microsoft Office Power User� Word, Excel, PowerPoint, Outlook,

Visio, Project

� Product Management & Marketing� Pricing

� Positioning

� Market segmentation

� Product portfolio management

� Product life cycle management

� Sales and marketing collaboration

� Financial models

� Developing sales tools

� Developing marketing collateral

� Revenue forecasting

Relevant Professional Experience

� Five Star Professional 2013� Program Development Manager – New Segment

Development

� VISI (now One Neck IT Solutions) 2008 to

2012� Product Manager – Colocation & SaaS Products

� ADC (now TE Connectivity) 1998 to 2008� Product Manager – FTTx Products

� Account Development Specialist

Education, Certifications & Training� Education

� Mini MBA – University of St. Thomas

� MS Telecommunications – St. Mary’s University

� BA Business Economics – St. Cloud State University

� Certifications� Product Management Certification – Pragmatic Marketing

� Lean Six Sigma – Yellow Belt Certification - GoLeanSixSigma

� Relevant Training Courses:

� Practical Product Management – Pragmatic Marketing

� Requirements that Work – Pragmatic Marketing

� Product Management – University of Wisconsin - Madison

� Finance for the Non-Financial Manager – University of St. Thomas

� Business Across Cultures: China – FGIworld

� Value Pricing – Price for Profit

Seeking New Opportunities

� I am seeking product management,

product marketing or new program

development opportunities.

� My contact information:Ray Hagen

Hagen.ray@gmail.com

952-715-1859

www.linkedin.com/in/rayhagen