R&D기술개발 사업계획서 작성법(시니어기술창업 스쿨) 강의보완자료

Embed Size (px)

Citation preview

PowerPoint

[ ]

R&D

[ ] . [ ] [ ] . : . www.naver.com: . https://www.facebook.com/TPMstartup/

2016-08

1

- -

: ( )

(: )- (: , )- (: )-KIST, KAIST, UNIST, GIST, (, , ),, -, MBA,, - 200

Co-Founder & Manager(: , )-2016 1 ()-2016 R&D (FMICW )-2015 , M&A-2014 (HF )-2013 , , R&D (: )-2012 ETRI : [email protected] [ ]

3CASE: FREITAG

CASE: Kromkommer

VS

. .

: : ?: !!? ? , , ?:: ? my ITEM -

SNS ?

/

:A,B

-> +

2. ()

3.

4.

5.

() ~ ->() () ? ?->() () -> () () , , ( ) ?() ?() , () , HOW TO MAKE()HOW TO SELL()ITEM(/)

->->->(P/S) /

PLATFORM BUSINESS BASED ON T-CANVAS

( : )1:1

PLATFORM BUSINESS BASED ON T-CANVAS

Technology-Product-MarketTMP

: T-I-M MODEL

Technology Item - MarketBig Data TechnologyCuration PlatformMarket Size, growth, Segmentation, Targeting

TechnologyItemMarketTechnical NameDevelopment NeedsCurrent situation of TRipple effectComparative AdvantageProblem(C / U)Product/ServicePlatformComparative Advantage

Top-DownBottom-UpAction(T)Action(M)Action(I)Action(Staff)Action(Invest)

Sales

1 2 3 4 T-VP MAP(Value Propositon)////

Worksheet(5)Worksheet(7)Worksheet(2)Worksheet(4)PESTHow to SELLHow to MAKE//// (I-T/M-Action/Money)

() p75, ,

?

?

?

?

[ ]

?

?

( )

3D * : ,

- MIT - , , - 2013. Organovo- 3D 40

?

?

( )

3D

10

, 4(, , , )

(Siemens)

?

?

( )

[ ]

?

?

( )

[ ]6:24=30%:3% (& )

12004, The Paradox of Choice: Why More is Less, Barry Schwartz,)

2()Financial Times Benjamin Scheibehenne , . , .

3% , 0.5% . 2 2 2020 40ZB(40 ) .(2013. 6.25 KB )

http://www.iloveseo.net/content-curation-definition-and-generation/

?

?

( )

Curation Business: Content Curation(Social Curation) / Curation Commerce

Content Curation ( ), 1boon, , , , KT , , , G9, Curation Commerce 600 100 , , ,

, . .

() http://gizmodo.com/how-much-happens-on-the-internet-every-60-seconds-950463150 +

100% (lead time) ->5 :

-> : 2015 (, ) +

-> / ( ) UI

+

+

-> -> , ? ( )

( )

-> ->( ) !!!

1 2 3 4 T-VP MAP(Value Propositon)

Worksheet(5)Worksheet(7)Worksheet(2)Worksheet(4)PESTHow to SELLHow to MAKE (T-M)

() p75, ,

33

34

35

36

37

38

39

40

()

()

()

()

, , , ( )

SOLUTION

CONTENTS

SERVICE

PCH/W , , , () , () ,

e-Book

54

-PROCESSValue chain1st

2nd

3rd

4th

DRM5th

6th

7th

Terminal8th

Definition (), e-Book CMSDRM& E-Book E-Book E-Book Player , , , , KDMT ,KT ()() KT, SKT, LGT B2B( )

B2C

55

Main Player ., , ()()()

B2C

e-KPC()()

(, )

()KPC()(DRM)K-ePUb()

56

1 , , , e-Book . (2012) . 2011 , SK . NHN , 24, KPC 10

2e-Book , , e-Book 25 App 24% , $7.82 25 App 55.5% . (2010. 8.14)

3 . But, 30%, 50% 504 70 .

4 e-Book EPUB , Top-Down

58

12010 [ ]20062010201120122013(:)8261,9252,8913,2505,838

2e-Book

2012 , K 1 ( e-Reader 6 ) . 2010 702011 120(70% ). 2012 1 40 . 150 ( 2009 4~2010 3 1 16.8 2011 4~2012 3 21.6 4.8 . 3.1 , PC Top-Down

1

,

, ()

-

1

2 , , ,

Top-Down

,

1

2

3

4

5 e-Book

+

+

- /+

+ e-Book

Top-Down

EPUB , e-Book KEY WORD () EPUBEPUB e-Book ( 25 App 55.5% )FTA ,

Top-Down

62

EPUB , e-Book KEY WORD . 2010 4,940( 19%) 2011 7,400( 26%) / APP 72%, APP 16% (2010. 8.14 )ASP 25 $5.03 / 18 ASP $5.11 (2010. 8.14)Ipad 25 / 4 , , 1 ,

Top-Down

7%2010201120122013201420152016( )4940(19%)7400(26%)-----19252891(+966)3250(+359)5838(+2588)7142(+1304)8446(+1304)9750(+1304)e-Book( )366(19%)752(26%)1073(33%)2335(40%)3356(47%)4223(54%)5978(61%)1. e-Book 2. 2011,2012,2013 3 , 2016 . 3. e-Book

7%

7%

Top-Down

64 -

(TEC) TPM . TPM Technology Product Market , . TEC . TEC TPM (T) . .

. , . , ? , ? . R&D .

. , . . .

,

24 1 1000ton

. ( ) ( ) . . . . Senion Lab . .

. 3 . . k-pop k-pop . Microsoft(), INRIA() . .

. . . . .

1 2 3 4 T-VP MAP(Value Propositon)

Worksheet(5)Worksheet(7)Worksheet(2)Worksheet(4)PESTHow to SELLHow to MAKE (Action Plan-Money)

() p75, ,

[][][][]

[][][]

, (, , ). , , . . . , ,

[][][][]

[][][]

, , (, , ). , ,

. . . , ,

[][][][]

[][][]

), , )(, , ). ), , . . .

, ,

MEMO

3-5

[]()

1 ( ) (%) , , ,

YY+1Y+2(1, 1)

) , , ,, , , , . . .

), , , , , , ,

YY+1Y+2()

() , , , , , , , , () 20 , , , , , , , , , , , ()

(R&D)

2 ( ) /()()YY+1Y+2(1, 1) ) , (, , ),, , , . 1y2y3y1y2y3y1y2y3y . ), ,

2016-08-2499

1y2y3y1y2y3y1y2y3y

1y2y3y(1, 1) , , , , , , , , . ,

YY+1Y+2()////

3 ()() YY+1Y+2

//

YY+1Y+2 / / /

YY+1Y+2()

[]5 based on Business Model

1. () ,

2. / ( ? ?)

3.

4. ?

5. /

6. , , 4 5 3

Item PT Templet 106

()imageText- - -title

()/ 1/ 2 1 2 1 21( )

()

Text- - -

()

Text- - -

(/)

Sheet1

12341234123412122

Sheet1

12341234123412344

Sheet1

12341234123412344

Sheet1

12341234123412122