•Urban•Male & Female•Age 16-30•Interested in Extreme sports

products

With so many competitors

How did Red Bull succeed?

It was thier marketing strategy which helped them be different from others

Integrated Marketing Communication

Micro Marketing

EXTREME SPORTS

Red bull is also famous for it’s extreme sports events in which professionals

performs . All these events are breathtaking and very dangerous.

It’s a event in which people make their own rides & then fly these machines from a platform.

Red bull air race is airplane race in which world’s top10 to 14 aerobatic stunt pilots participate in a air race in Which they perform in a low level Aerial race track

Bul l Stratos

Endorsements

Word Of Mouth

Market Leader

In energy drinks segment

Summary

1.Integrating Marketing communications helped Red Bull succeed. 2.Initially, they use non-traditional methods to capture market.3.Red Bull uses traditional advertising once the market has grown mature and the company needs to reinforce the brand to its consumers.

This presentation was created by Ramji Binnani, SGSITS, Indore during a marketing internship under the guidance of Prof. Sameer Mathur, IIM

Lucknow.