Analysis of regional policy of California

Alicia DerezaAnže Husar

Karol KowalewskiVictoria Pacheco

Salih PalaAlen Premilovac

Nguyễn Diệp

Profile of USA• Geography :

The United States is the world's third or fourth largest nation by total area (land and water), ranking behind Russia and Canada and just above or below China.

• Climat :The United States, with its large size and geographic variety, includes most climate types.

• Population :The U.S. Census Bureau estimates the country's population now to be 315,602,000, including an estimated 11.2 million illegal aliens.

• Language : English (American English) is the national language

Profile of USA• Religion :

Profile of USA

• PoliticsThe federal government is composed of three branches: Legislative, executive, judicial.

• Military :The next fourteen largest national military expenditures combined.

• Science and technology :Neil Armstrong was the first person to walk on the Moon.

Profile of California

• Located on the West Coast of United States

• Capital citiy is Sacramento• Population is 38.041.430

• Education• Public and private schools• Postsecondary education

offers a unique three tiered system

• Economy– Gross state product is

the largest in United States

– 5 big sectors– 3rd highest

unemployment rate in the nation

– Important sector is agriculture

• Infrastructure– California is one of the

country’s largest users of energy

– Golden Gate Bridge– Airports– California’s

interconnected water system is the world’s largest

Populatıon AnalysisAt the last official US census carried out in 2010, the population of California was declared at 37,253,956 which made the state the most populous in the country by some distance. However, the vast area that California encompasses means that in terms of population density, with 242 people for every square mile it ranks only 11th in the.

Growing factorsThe population in California in 2012 is growing at an impressive rate and an estimate carries out in June 2011 suggested that there has been an increase from those 2010 Census figures to numbers in the region of 37 691 912

Populatıon Analysis• California has a healthy natural growth rate

and the gap between the birth rate and death rate is quite significant. Between 2000 and 2009, 5,058,440 births and 2,179,958 deaths resulted in a natural growth of 3,090,016.

Immigrants in California

Political Background Of USA

Political background of California

• As most of the population is in Los Angeles County and the San Francisco Bay Area, California as a whole tends to be liberal.

• The most populous state, California has the largest Congressional delegation of all the states with 53 representatives and two senators.

Companies and state institutions supporting regional development

• Companies have developed programs which are resposible for: research and technology development, venture capital funds, small business incubators, workforce preparation and placement, and marketing assistance.

• This issue summary examines 42 state government programs in 18 agencies which directly address problems of business management, manufacturing improvement, workforce training and business retention, formation, and attraction.

The California Gold Rush (1848–1855)

• The effects of the Gold Rush were substantial: – San Francisco grew from a small settlement of

about 200 residents in 1846 to a boomtown of about 36,000 by 1852. Roads, churches, schools and other towns were built throughout California

– By 1869 railroads were built across the country from California to the eastern United States.

– Agriculture and ranching expanded throughout the state to meet the needs of the settlers.

Program: Child Support Services

• Children who live primarily with one parent can obtain government assistance in securing financial support and health insurance coverage from non-resident parents.

• Revenues are potentially of two types:– A portion of child support paid to CalWORKs

parents is owed to the government– California could also collect other fees from

parents

Projects • Large Solar Energy Projects– California's electric utility companies are required to use

renewable energy to produce 33 percent of their power by 2020. A main source of renewable power will be solar energy.

• California High-Speed Rail– California high-speed rail will be the nation’s largest

transportation project.– Over the next two decades, California’s population will grow by

more than 10 million people — the equivalent of adding the entire state of New York with our boarders. By the year 2050, the state’s population is expected to reach 60 million people

– Californians voted for a high-speed rail system to connect northern and southern California.

Companies• Chevron Corporation– Chevron is the owner of the Standard Oil trademark in 16 states in the

western and southeastern U.S. – To maintain ownership of the mark, the company owns and operates

one Standard-branded Chevron station in each state of the area. – Additionally, Chevron owns the trademark rights to Texaco and CalTex

fuel and lubricant products.• Hewlett-Packard Company– HP is an American multinational information technology corporation

headquartered in Palo Alto, California, United States. – It provides products, technologies, software, solutions and services to

consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors.

History of California

We can divided the history into: • The Native American period, • European exploration period

from 1542 to 1769, • the Spanish colonial period

1769 to 1821, • the Mexican period 1821 to

1848, • United States statehood

History of California• The native American period ;Different tribes of Native Americans have lived in the area that is now California for an

estimated 13,000 to 15,000 years. • European exploration period from 1542 to 1769 ;

- Juan Rodriguez Cabrillo- Sir Francis Drake

• the Spanish colonial period 1769 to 1821 ;The Spanish divided California into two parts, Baja California and Alta California, as provinces of New Spain (Mexico).

• The Mexican period, 1821 to 1848 ;After the war of independence of Mexico (1810-1821), California became a province of this country. In addition, Mexico encouraged mass immigration and farming grows in California.

• Beginnings of the State of California (1850-1900) ;In 1850, California became the 31st state of the Union.

Communication mix of california

• California is mostly advertised by their tourism• They are advertising california with various medias

WebpagesBrochuresGuidesVideos

• They are inviting new investors with many different programs

Programs which support business environment

1. Small business

2. Permit Assistance

3. EB-5 Program

4. Relocation and Expansion services

Main competitors of California

Best-Run States: Worst-Run States:1. North Dakota> Debt per capita: $3,282 (22nd lowest)> Budget deficit: None> Unemployment: 3.5% (the lowest)> Median household income: $51,704 (20th highest)> Pct. below poverty line: 12.2% (13th lowest)

50. California> Debt per capita: $4,008 (18th highest)> Budget deficit: 20.7% (17th largest)> Unemployment: 11.7% (2nd highest)> Median household income: $57,287 (10th highest)> Pct. below poverty line: 16.6% (18th highest)

2. Wyoming> Debt per capita: $2,694 (18th lowest)> Budget deficit: 10.3% (32nd largest)> Unemployment: 6.0% (7th lowest)> Median household income: $56,322 (13th highest)> Pct. below poverty line: 11.3% (6th lowest)

49. Rhode Island> Debt per capita: $9,018 (3rd highest)> Budget deficit: 13.4% (28th largest)> Unemployment: 11.3% (3rd highest)> Median household income: $53,636 (17th highest)>Pct. below poverty line: 14.7% (24th low)

Main competitors of California

The 10 lowest ranked, or worst, states in this year’s Index are:• Maryland• Iowa• Wisconsin• North Carolina• Minnesota• Rhode Island• Vermont• California• New Jersey• New York

California has a lot of projects and programs which are

fostering the development of whole region

By 2050, the California state’s population is expected to grow to nearly 60 million people and 24 million jobs. The path that we take to accommodate growth can lead us in

many directions. The above mention organizations provides the information we need to make informed decisions about how and where we want to grow.

Programs Listed by Business Function and Categories

State Agencies with Economic Development Programs

Air Resources Board (ARB)Alternative Energy Source Financing AuthorityDepartment of Aging (DA)Banking Department (B)Community Colleges (CC)California Conservation Corp. (CCC)California Council on Science andTechnology (CCST)California State University SystemDepartment of Economic Opportunity (EO)Department of Education (E)Employment Development Department (EDD)California Energy Commission (EC)California Environmental Protection Agency (CEPA)Department of Food and Agriculture (FA)Department of Economic Opportunity(EO)Department of General Services (GS)Governor's Office (G)

Department of Housing and CommunityDevelopment (HCD)Industrial Development Financing AdvisoryCommissionDepartment of Industrial Relations (IR)Office of the Lieutenant Governor (LtG)Military Department (MD)Pollution Control Financing AuthorityPublic Utilities Commission (PUC)Department of Social Services (SS)California Tax Credit Allocation CommitteeDepartment of Transportation (T)Trade and Commerce Agency (TC)Department of Toxics and Substances Control (TSC)Urban Waterfront Area Restoration Financing AuthorityUniversity of California School System

Economic Development Programs

SWOT analysisStrengths

• Largest,richest and most diverse economy in the US

• Number 1 State for manufacturing and technology

• Global leader in agricultural output and export

• Global leader in higher education and workforce readlines

• Developed tourism• Natural resources – richer than

other regions (timber, seafood, minerals)

Weaknesses

• Political and administrative barriers based on regions

• Greatest problem of natural resources is water

• Transportation issues (safety and security)

• Low land usage

SWOT analysis cont.Opportunities

• Renewable electricity• Well developed transportation

system (freeways, highways)• Agriculture as important sector-

easy way to find raw materials• Easy to find labour force• Promotion of CR through well

developed tourism• Potential to increase market share

in USA• Global leader in attracting and

retaining international talent and investment

Threats

• Political and administrative barriers based on regions

• Greatest problem of natural resources is water

• Transportation issues (safety and security)

• Low land usage

Thank you for your attention!