RELATE TO CLIENTS ON A BUSINESS LEVEL

BUILDING AND MAINTAINING BUSINESS NETWORKS AND RELATIONSHIPS

YourDigitalMedia

Company

SUPPLIERS

>Contractors>Consumables>Marketing>Finance services>etc.

>Animations>Video>Websites>Audio>Advertising

DIRECTCLIENTS

>Galleries>Shops>SME’s>etc.

BUSINESSTO

BUSINESSCLIENTS

>Advertising>Marketing>Film/TV>Games>etc.

EXTERNAL CLIENT RELATIONS

INDIRECTCLIENTS

PRODUCTSAND

SERVICES

GraphicDesignDept

INTERNAL CLIENT RELATIONS

Client or customer service is:

Performing tasks for clients,

Development of products for clients

Maintaining products for clients

Providing information and

advice to clients. 

Promoting Standards, Values, Culture

to clients

PostersAdvertisementsPhone booksNewslettersWebsitesMission Statement

AttitudeTelephoneDressMeetingsInterviewsBusiness operations

STAFF

MEDIA

Personal InteractionsThe easier you make it

for clients to personally

interact with you, then

the more aware and

willing they will be to

engage you in business

activities.

HOW?

Some designers are so

proactive that they organise

regular workshops and

forums where a wide variety

of their clients discuss

general business issues

and digital media needs. 

ADVANTAGES – DISADVANTAGES?

ADDING VALUE TO CLIENT RELATIONSHIPS.

From designer to client

From client to designer

Provide specific information only to relevant people.Letters – Memos

Be prepared by researching backgrounds and requirementsVisits - Presentations

Provide solutions not problemsRequests – Presentations – Letters - Memos

Specify why information is required and how it will be used.

Surveys – Interviews - Visits

Select adigital media

company

Chart to illustrateinternal network

SuppliersDatabase

Business 2 BusinessDatabase

‘Direct’ ClientsDatabase

Diagram ofStaff-Clients-Suppliers

CommunicationChannels

Client ServicesMission

Statement

1 2

345

Request forfeedbackletter toclients6 7 8

BUSINESS NETWORK EXERCISES

BUSINESS RELATIONSHIPS EXERCISES