Relationship Between Communication Ability and Success in Business

Do you have trouble getting your point across? At meetings, are your brilliant ideas ignored because you just couldn't explain them properly?

• Here are some blunders

1. Email Blunder

2. Direct Mail Blunder

3. Slogan Blunders

4. Branding Blunder

5. Public Relations Blunder

6. Media Blunder

7. Promotion Blunder

8. Product Name Blunder

9. Customer Relations Blunder

10. Trademark Blunder

11. Writing Blunders

All of these problems boil down to one issue: your communication skills.

“Without effective communication, a business will struggle with a lack of

understanding, motivation and direction.”

STUDIES SAY

Typically, managers spend 75 to 80 percent of their time engaged in some form of written or oral communication.

Although often termed a “soft” skill, communication in a business organization provides the critical link between core functions.

Case Study

• Effective Communication as a Motivator :

• One common complaint employees voice about supervisors is inconsistent messages – meaning one supervisor tells them one thing and another tells them something different. Imagine you are the supervisor/manager for each of the employees.

Communication in Business

• Communication is blood line of organization.• Business Communication is any communication

used to promote a product, service, or organization.

• Message is conveyed through various channels of communication including internet, print (publications), radio, television, outdoor, and word of mouth.

TYPES OF BUSINESS COMMUNICATION

Internal communication

External communication

Communication Skills For Managers as Receivers

Pay attention to what is sent as a message. Be a good listener. Ask questions. Be empathetic.Understand linguistic styles. Speed, tone, pausing all impact

communication.

Business communication is the blood line of an organisation

Because it help us to bring: • Increase productivity.• Reduce stress• Better understand what other says.• Better understand how to get your message

across.• Enhance relationships• Save time and money.

• Communication in business is important because:

• To build up reputation.• To create better relation between.• To increase sales.• For the promotion of a product, services or organization.• B2B deals.

How to improve business communication

• By removing barriers in communication: – Noise– Culture differences– Stereotype– Psychological barriers– Physical barriers

How to improve business communication

• The importance of (only) positive language• Controlling anger.• Good listening and understanding.

• These are channels of communication that plays important role in success of business:

• Mail• TV• Print media• Telecommunication• Radio• Face 2 Face• Internet• Social networking like e.g. facebook, twitter etc

Key to success for any business

Communication is key to success of business because it brings:• Customer Service• Discipline and Commitment• Time Management• Financial Management• Organization• Pricing Strategy• Experience and Ability• Marketing• Sales• Continued Improvement

GOOD COMMUNICATION = SUCCESSFUL BUSINESS

• Good communication matters because business organizations are made up of people.

• As Robert Kent, former dean of Harvard Business School has said, “In business, communication is everything.”

‘Take care of communication and success shall take care of itself.’

Refrences

• Contemporary Management 5th Edition – by Gareth R Jones, Jennifer M George.

• Business Commuication – Kitty O Locker, Stephen Kyo Kaczmarek

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