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Building better Customer relations and brand reputation.
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B u i l d i n g b e t t e r C u s t o m e r r e l a t i o n s a n d b r a n d r e p u t a t i o n
WORKSHOP PRESENTATION
S o c i a l M e d i a a n d C o n t e n t M a r k e t i n g
2 2 . M a y. 2 0 1 4 Ve j l e , D e n m a r k
Building better Customer relations and Brand reputation
Relationship
is the new currency
Building better Customer relations and Brand reputation
Currently: 2 billion people have access to the Internet almost 30% of the
world’s entire population
more than 5.3 billion mobile subscribers (77% of the world’s
population)
1.3 billion total number of monthly active Facebook users
680 million total number of mobile facebook users
Source: Statistic Brain and Facebook (2014)
Building better Customer relations and Brand reputation
Relationship Marketing ?
Those effor ts that wi l l make your
business’s prospect ive customers
aware of your products and
services , posi t ion your business in
thei r minds as the best choice, and
help you build l i felong prof i table
relat ionships with them .
TELL me
something and
I will forget
Building better Customer relations and Brand reputation
Building better Customer relations and Brand reputation
Source: Nielsen Global Consumer Survey (2012)
Global trust in Advertising and Brand messages
Building better Customer relations and Brand reputation
Like !
Great!
Nothing
special…
53%
Impact of Reviews
…would not book
a hotel without reviews
11
…the majority read over 11 reviews before making a booking decision.
Source: Custom Survey Research Engagement. PhoCusWright. 2013
What has mot i va ted
you to “L IKE” a Brand
or Company on
Facebook ?
Building better Customer relations and Brand reputation
40% To receive discounts and
promotions
39% To show my support for the
company to others
34% To stay informed about the
products and services
Source: Exact Target 2011
Building better Customer relations and Brand reputation
A brand is no longer what
we tell consumer it is…
it is what consumers tell
each other
INVOLVE me
and I will
understand
Building better Customer relations and Brand reputation
B u i l d i n g b e t t e r C u s t o m e r r e l a t i o n s a n d b r a n d r e p u t a t i o n
S o c i a l M e d i a a n d C o n t e n t M a r k e t i n g
J O Ã O P I N TO B A R B O S A
M a r k e t i n g M a n a g e r
