Top 5 Advantages of Responsive Web Page Design

What is Responsive Web Design?

Responsive Web Design (RWD) is an approach of laying-out and coding a website such that the website provides an

optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a

wide range of devices (from desktop computer monitors to mobile phones).

Advantages of Responsive Design

1. Super FlexibleResponsive web design sites are fluid, meaning the

content moves freely across all screen resolutions and all devices. Both the grids and the images are fluid. Just as a liquid spreads out or draws in to allow its content to fill an allotted space and retain its appearance, responsive web

design’s fluidity achieves the same result with website content on a device screen.

2. Excellent User Experience Responsive web design is about providing the optimal

user experience irrespective of whether they use a desktop computer, a smartphone, a tablet or a smart-TV.

Responsive web design accommodates the busy professional during the day and the wide-awake college

student needing access to your site anytime. No scrolling or resizing is needed for any visitor to access your website

from their favorite device.

3. Cost EffectiveThe advantages of having a single site that conforms to the need of all devices are significant when compared to having two separate websites. One website costs less

than two, and the savings can be substantial. Sites designed solely for mobile device traffic don’t offer the advanced navigational techniques found in traditional

websites, and they also require the user to maintain two separate web addresses for your site.

4. It is Recommended By GoogleWith 67 percent search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to

responsive web design as the industry best practice.

This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and

organize content.

5. Very Easy to manageHaving a separate desktop and mobile site requires having

separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and

two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.

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