Bajaj electronics

Bajaj Electronics a Retail store

Retailing includes all the activities in selling goods or services directly to final consumer for personal , non business use

“every sale of goods and services to final consumer –food products, apparels, movie tickets”

Process includes in Retail Management

Characteristics of Retailing

It offers direct interaction Customer service Different forms More employment opportunities Sale promotions are different at this

point only

Available products

Home appliances electronic Telecom products Photography equipment Kitchen equipment Computer hardware and peripherals Water systems

Associated Brands

Display techniques

They mainly concentrate on product differentiation and brand segregation

All LED’s are connected with LAN connection

Existing pricing

Value pricing Time pricing Bundling Psychological pricing

Customer service

Sales& Bajaj financial support executives they briefly explain the product manufactured by various brands and EMI facilities provided by them

Bajaj electronics also offers Online portal for customers to buy the products ,With flexible & secure payment options

Net Banking Cards

Offers and discounts

Scratch card Bumper draw Seasonal/festivels offers

Warrenty

Bajaj Electronics is not liable for the Mis placements of products or any violation of official warrenty provided by the manufacturer

It performs only a Third party sales between customer and manufacturers

Financial Support

Major Competitors