Retail ManagementBig Bazaar

Team Member:Ritwik Sharma

Jithish NambiarPratik Patel

Rajshekhar Ganti

• Big Bazaar is part of Future Group founded in 2001.

• Big Bazaar is a chain of hypermarket in India.

• There are 214 stores across 90 cities and towns in

India covering around 16 million sq.ft. Of retail space

• Big Bazaar offers a wide range of merchandise

including fashion and apparels, food products,

general merchandise, furniture, electronics, books,

fast food and leisure and entertainment sections.

Introduction

Area- Growels Mall kandivali

Situated near Flyover and station

Big Bazaar is present on the ground floor, facing

the entrance, hence, attracting the visitors.

Contact person- Mr Tushar (Store manager)

Miss Forum (HR Manager)

Market Audit- SPAR

LOCATION

Usually 5 miles radius covers all customers

from the nearby areas like college students

of different colleges etc. all the nearby

residential. Overall 70-75% of customers

are covered within these areas.

TRADE AREA ANALYSIS

HR Department Finance Department Marketing Department Logistic Sales Department Customer Service Desk(CSD) Administration Department

Important Department

WEDNESDAY BAZAAR

Big Bazaar introduced the Wednesday Bazaar concept

and promoted it as “Hafte Ka Sabse Sasta Din”. It was

mainly to draw customers to the stores on Wednesdays,

when least number of customers is observed. According

to the chain, the aim of the concept is "to give

homemakers the power to save the most and even the

stores in the city don a fresh look to make customers feel

that it is their day.”

STRATEGY

SABSE SASTA DIN

Big Bazaar introduced the concept of "Sabse Sasta Din".

The idea was to simply create a day in a year that truly

belonged to Big Bazaar.

MAHA BACHAT

Maha Bachat as a single day campaign with attractive

promotional offers across all Big Bazaar stores. It has

attractive offers in all its value formats such as Big Bazaar,

Food Bazaar, Electronic Bazaar and Furniture Bazaar -

catering to the entire needs of a consumer. 

Big Bazaar launched "The Great Exchange

Offer", through with the customers can

exchange their old goods in for Big Bazaar

coupons. Later, consumers can redeem

these coupons for brand new goods across

the nation.

THE GREAT EXCHANGE OFFER

T24Bill Amount (Rs) Free Talk Time (Rs)

251 – 500 10

501-1000 20

1001-1500 50

1501-2000 90

Above 2000 150

Pay Back Card

Big Bazaar offer pay back card to attract the

new and to retain its existing customers

Its India largest and one of the Europe most

successful multi partner loyalty program

With Payback customer can shop, save and

get rewards

All employee of future froup are given a

special discount card known as EDC

Through this card the employee can buy

any product at a special discount of 4% to

20%

Limit is fixed over EDC which varies over

salary structure of the employee

Employee Discount Card

• The store layout and design is perfect in creating

image in the minds of the customers.

• Plano grams store design-providing lots of space

for customers to walk and see varieties of

products without any difficulty.

• It is designed just like convenience stores to make

people feel that they are shopping in their local

streets.

STORE LAYOUT AND DESIGN

• Different section of apparels having all types of

apparels for men, women, kids etc.

• Different section for electronic goods, toiletries

products, etc.

Decorative colour doing festivals

• Straight rack to hold lots of apparels

• Gondolas are good for food and grocery

VISUAL MERCHANDISING

Software use- SAP

Minimum 50 benchmark

If less then 50 then SAP orders

MDQ (Minimum Display Quantity)

Technology

Well Trained Staff

Appearance

Empowered Individual

Encouraged To Think Out Of The Box

Permanent as well as temporary employee

Call additional employee during % days offers

Use Scenario Planning as a tool for Quick Decision Making

Security Gaurds At All Gates

Long working hours

Highly Visible employees

Human Resource Analysis

Source of Recruitment

◦ Consultancy Service

◦ Walk ins

◦ Employee Referrals

◦ Campus Recruitment

Selection Procedure:

◦ Interview

◦ Psychometric Test

◦ Group Discussion

Recruiting Process

Miss Forum(HR Manager)

Mr Kranti(Beverages)

Mr Bala(Staple Food)

Heathcare Others

Staff Staff Staff Staff

Big Bazaar follow product code to know◦ What has been sold◦ To reorder products◦ To know the quantities, types, colors, sizes and

other characteristics of the product

Product Identification

Value Pricing

Promotional pricing

Differentiated pricing

Bundling

Pricing

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Pyschological Pricing

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Time pricing Value Pricing

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Bundling

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ADVERTISING

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Distribution - SUPPLY CHAIN BIG BAZAAR

Supplier

Warehouse

Inspection

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Supplier

Supplier

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Shelves

Quality Check

Inspection

Distribution Network

Challenges

◦ Truck Unloading

◦ Bar Code Missing

◦ Price Fluctuation

◦ Inventory Shrinkage

Opportunities

◦ Behavioral pattern, preferences and expenditure capacity of Indian

consumers

◦ Growing consumer power in tier 2 and tier 3 cities in India

◦ IT trends in Indian retail industry and technological expansion

Supply Chain Challenges & Opportunities

From January sales start escalating and peak in

October. November sees dip while December sees a

surge in sales.

November to 15 January sales hit a trough and 20

January may witness a moderate rise.

For demand forecasting- customer footfalls are

carefully measured and customer entries are scoured

on day to day basis and reviewed on weekly basis.

Seasonal flow

Operates 5 major verticals: Warehousing, Transportation,

International Logistics, Brand Distribution and Reverse Logistics

Current warehouse footprint of over 3.5 million square feet with

67 warehouses across 32 locations.

Dedicated fleet of over 400 vehicles and an outsourced fleet of

400 trucks that move goods across India in the most efficient

and cost-effective manner

Li & Fung, the Hong Kong-based largest retail supply chain

company, is an investor and partner of Future Supply Chains.

Future Group Supply Chains

Big Bazaar is planning to open more hypermarkets in the country

To increase its annual turnover.

The company would be looking at smaller cities for the

expansion.

The company is aiming for an increase in the numbers footfall.

The company planning to launch more offers

Big Bazaar plans to offer 24 hours delivery in metro cities and 48

hours in smaller cities.

Future

Types of visitors :

◦ college going student

◦ Families

◦ House wife

Major customers :

◦ middle class & upper middle class segment

Major target :

◦ House Wife

◦ Working Women

Average Footfall per day : 350-450

5 Day offer foot fall- 25000

Conversion rate : average 75%

Customer Analysis

Strength

◦ Big Bazaar is one of the largest retail hypermarket in

India with 214 stores

◦ It is owned by Future group, which owns other retail

brands like Central Hypermarket, Brand Factory,

Pantaloons, eZONE, HomeTown,

◦ It offers a wide range of product category

◦ The customers enjoy better shopping experience and

discount offers

SWOT Analysis

Weakness

◦ Customers face delays in billing services during offer

seasons

◦ Big bazaar doesn’t have wide range of branded products

◦ There were recent controversies with Big Bazaar for

holding expired and adulterated stocks

◦ Offers are given only for selected brands

Opportunity

◦ There are lot of opportunities available for expansion

◦ The volume of organized retailing in India is only 5-7% and

players like Big Bazaar have lot of scope to fill the gaps

◦ The increase in disposable income of Indian middle class

families and the increase in earning youth population have

increased the buying potential

◦ The consumers are looking for purchasing products in

malls and supermarkets

Threats

◦ Availability of space to set up large infrastructure

is difficult

◦ The government policies keep changing and the

foreign players entering into retail segment may

cause threats

◦ Training staff members and retailing is big

challenge for human resources department

Thank You