Embed Size (px)
DESCRIPTION
Ingrid is heavily engaged in the social media world, from representing companies on social media sites to figuring out which updates get the most response from social media friends and followers. In her past life, Ingrid spearheaded the first ever social media campaign for Royal LePage Canada which resulted in a 400% increase in participation over previous traditional campaigns and she also worked with Invis Mortgages as a Marketing Specialist managing the CRM, prospecting and agent advertising programs.In the presentation you will learn: Which social media sites give you the most value for your time How to find and engage your target market using social media What works and what doesn’t Where social media fits into your sales process The 5 biggest mistakes REALTORS® make in social media
Citation preview
How to Use Social Media To Grow Your Business - In Less Than 20 Minutes Per Day
t: 416.840.9352e: [email protected]: www.joltmarketing.com
13 / September / 2010
Ingrid MenningaDirector of Marketing
Introduction
Founder, JOLT Marketing, a marketing company that helps REALTORS® and Mortgage Agents grow their businesses. Offer social media customization, training & representation, Wordpress customization.
•Represent several companies and individual Mortgage Agents/REALTORS® on social media sites.
•Former Royal LePage Canada Marketing Manager – spearheaded first ever social media campaign at Royal LePage, result 400% increase in participation over previous campaigns
What Is Social Media?
Definition: Social media includes the various online technology tools that enable people to communicate easily via the internet to share information and resources.
Take Note: •only online…what are you doing offline?•communication is both ways•sharing (i.e. giving & taking) valuable information is the goal
How To Do Social Media In Less Than 20 Minutes Per Day
•Have a plan•Make a schedule for each day•Know what’s sticky for you•Find mentors and interactors•Update first thing in the morning, then respond as you receive notifications
CAUTION: Without a plan you can waste hours on social media
How To Do Social Media In Less Than 20 Minutes Per Day
Sticky Social Media
•Holidays/Current EventsTopical information at the right time can help to spread your brand message
Ex. Comparing school districts when the school season is out – parents are looking for this now
•CountdownsBuilds excitement & fear of missing out drives responses
Ex. Only 5 more days for a chance to win a trip to Vegas when you sign up for our newsletter (lead capture)
Sticky Social Media
•Promote Like A Campaign ManagerOn a regular basis promote businesses who also promote you
Ex. Just picked up the best chocolate chip cookies from @Sweet Gallery on Bloor for the open house
at 1015 Renforth Drive. They smell so good!- develop a database of businesses in your area
that you want to help promote & fit with your target market
- ask if you can drop off brochures/postcards in their business in return for your promotions
- make sure your postcards/promotional materials have social media links with WIIFM for clients
- provide valuable material & rewards on SM sites
Sticky Social Media •Promote Like A Campaign Manager
Case Study: 30 Day Fitness Challenge
Goal: leverage complimentary businesses sites traffic to build blog traffic for www.cashmereclutch.com
How: Approach several companies with a similar target market to cross promote the challenge & donate prizes- set minimum number of times must mention challenge on facebook, twitter, newsletters & blogs to help spread the message
Result: 300 + newletter singups, active facebook wall, over 40,000 impressions, data mining
activity
How To Find & Engage Your Target Audience
1.Determine the what/where & when of your target market (age, location, income & when online)
2.Determine the habits/hobbies of your target market. Know their likes, dislikes
3.Join groups that are in line with your target markets likes/dislikes/habits
4.Participate, like others statuses, comment on posts, RT messages. Do not sell yourself initially
5.Provide value, ask for nothing, give and give and give.
Ask Yourself: Who Are You Trying To Talk To, Where Can You Find Them & Why Should They Care About You?
Which Social Media Sites Give Best Value
The answer depends on you & what your goals are for social media
•each site offers a different opportunity•some REALTORS® focus on one site, others use all•keep in mind…
•you cannot be everything to everyone•how you represent your brand online sets a service level expectation for your clients/prospects
Which Social Media Sites Give Best Value
Facebook: •high value•warm up leads•maintain contact•personal info•great branding•marketplace•link to listings•establish reputation
in local area
Which Social Media Sites Give Best Value
Twitter: •not as sticky as facebook •easier to get a following than facebook •great for spreading information & driving site traffic•excellent for networking at events with hashtags•great for promoting partnerships w. businesses/charities• help others promote & they will help you•branding opportunities•promote community events
Which Social Media Sites Give Best Value
LinkedIn: •establishes credibility•good for developing relationships with colleagues•show your expertise in groups/on forums•connect with professional clients•keep up to date on “life changes” of clients•less social, more professional
CAUTION: Before you syndicateare your twitter updatesappropriate for LinkedIn
Which Social Media Sites Give Best Value
Youtube: •brand your channel•make your own videos•allows leads to get to know you better than words/pics•effortless to watch
CAUTION: If you are not comfortable on camerathis may not be for you
Which Social Media Sites Give Best Value
Blogs: •extremely high value•display your value add & differentiate yourself•use SEO keywords & back links•house PR reports
charitable updatescase studies
•all other social media sitesdrive traffic to your blog
•general interest blogs canbe lead generation sites
Which Social Media Sites Give Best Value
Other: •Foursquare•Digg•StumbleUpon•& hundreds more
•The future of social media – video & geography
Where Social Media Fits Into Your Sales Process
Pre-Sale
During Sale
Post Sale
FacebookBlogsTwitterYoutube
Facebook Twitter
Facebook LinkedIn
How To Get The Most Out Of Social Media
Branding Is Key•Logos, colours, messaging & images must be consistent
How To Get The Most Out Of Social Media
Engagement Is Key•Use facebook applications to increase traffic• Set up quarterly campaigns•Use polls to solicit
participation
Use facebook comments app to increase exposure to your blog
5 Social Media Mistakes That REALTORS® Make
1. Not using social media strategically – limit your time, maximize your returns
2. Spamming people with information that doesn’t add value (WIIFM)
3. Not responding to comments, questions, or complaints
4. Sending friends/followers to a sales page, you need to warm them up first
5. Failure to capitalize on the information clients share
Questions?
Ingrid Menninga416-840-9352
[email protected] www.joltmarketing.com
Twitter: @joltmarketingFacebook: facebook.com/JOLTmarketingLinkedIn: ingrid menningaYoutube: http://www.youtube.com/JOLTmarketingBlog: www.joltmarketing.com/blog
![IMW581L Boomjacket Jolt QSG OL[3] - Altec Lansingalteclansing.com/wp-content/uploads/2019/05/IMW581L-Boomjacket-Jolt-QSG.pdfBoomJacket JOLT To toggle between the different light modes:](https://img.pdfslide.net/doc/110x75/5e9692a08b64700e797d821c/imw581l-boomjacket-jolt-qsg-ol3-altec-boomjacket-jolt-to-toggle-between-the.jpg)
