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INTELLIGENT PROPERTY SOLUTIONS C o n s u l t a n c y & R e s e a r c h L a n d & D e v e l o p m e n t N e w H o m e s S a le s a n d M a r k e t i n g V a l u a t i o n s A f f o r d a b l e H o u s i n g R e s i d e n t i a l I I n v e s t m e n t C o r p o r a t e i n g s

Rettie Intelligent Property Solutions

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An overview of the B2B services Rettie & Co offer clients including, consultancy & research, land & development and new homes sales & marketing.

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Page 1: Rettie Intelligent Property Solutions

IntellIgent property solutIons

Consu

ltan

cy &

Res

earc

h

Land &

Dev

elopm

ent

Consu

ltancy & Research

Land &

Develo

pm

ent

New H

omes

Sal

es a

nd M

arket

ing

New Hom

es Sales and M

arketin

g

Valuatio

ns

Valuations

Affordable Hous

ing

Affordable Housing

Residential InvestmentResidential Investment

Corporate Lettings

Co

rporate Lettings

Page 2: Rettie Intelligent Property Solutions

Matthew BensonDirector

“ We use our expertise in the Scottish property market

to offer a complete integrated service to clients,

covering every aspect of residential property

development and investment.”

OUR INTELLIGENT PROPERTY SOLUTIONS:

Land & Development

New Homes Sales & Marketing

Affordable Housing

Corporate Letting

CLIENT

Consultancy & Research

Valuations

Residential Investment

FULL-SERvIcE PROPERTY cONSULTaNcY A rAnge of servIces thAt cAn mAxImIse the vAlue of your Assets

Rettie & Co are Scotland’s leading independent property specialists. We provide a full range of services and advice to developers, builders, investors, landowners and institutions, covering both residential and non-residential property in Scotland. Our clients include many of the best known names in the Scottish property market. We work with clients at every stage of a property project, from concept to site assembly, planning, pricing and the marketing and sale of end units. We can guide you throughout the entire process and supply solutions or analysis at specific stages. We work on both sales and acquisitions.

At every stage, the expertise of our people is backed by sound research systems and detailed market intelligence. It’s also backed by cross departmental teamwork. our consultancy & research, land & Development and new homes teams work seamlessly together to provide joined-up, multi-disciplinary solutions. their expertise informs each other’s work, ensuring better, more informed outcomes.

Simon Rettie, FRICSManaging Director

unlike many of our competitors, rettie & co focus on the scottish market. this means we truly understand our marketplace. We have excellent contacts across scotland and lasting relationships with many clients.

Also, unlike many of our competitors, rettie & co are owned by our executive directors. this means our research and advice are wholly impartial. We can respond instantly to the needs of clients, unrestricted by the need to follow a corporate agenda or the decisions of a faraway head office. We are free to offer clients an impartial viewpoint and a transparent relationship.

the following pages summarise our principal services for corporate clients, and give just a few examples of our recent work. to find out more, visit our website, www.rettie.co.uk, or get in touch with one of the team.

Page 3: Rettie Intelligent Property Solutions

Affordable housing

cONSULTaNcY aNd RESEaRch OUR wORk

Client: Forth Ports plc

Project: leith Docks, edinburgh

Role: rettie & co carried out a full review of the leith Docks masterplan. this included demographic and target market analysis and recommendations on revised mix, product type and wider infrastructure considerations.

Client: Gladedale Capital / HBOS

Project: Quartermile, edinburgh Role: rettie & co were residential advisors and sales agent for the first phases of the highly successful 900-unit mixed-use regeneration of the old royal Infirmary site in central edinburgh. Among the aspects covered were mix, floorplans and design considerations.

Client: Henderson Global Investors Project: st James centre, edinburgh

Role: rettie & co are retained as residential advisor to henderson global Investors for the proposed major mixed-use redevelopment of the st James centre. our role includes providing comment on mix, rate of sale, value and individual apartment layouts.

Client: Private Landowner

Project: An camas mor, Aviemore

Role: rettie & co are carrying out strategic planning, project management and residential consultancy, including affordable housing options, for a major 1,000+ unit residential and mixed-use development within the cairngorms national park, which will satisfy much of the Badenoch and strathspey housing requirement.

Rettie & Co provide bespoke consultancy and research services to clients across Scotland. Our expertise lies behind some of Scotland’s biggest property success stories.

We specialise in residential developments, but also work with clients on mixed-use and cross-sector schemes. We can advise at any stage throughout the whole lifecycle of a project, from site assembly to sales and marketing.

Nick Watson, Associate Director 0131 624 9042 [email protected]

“ Our creative thinking

provides our clients with

innovative solutions at

every stage of a project.”

We have been instrumental in

leading the thinking in respect

of alternative funding methods in

the current low-grant environment.

As a result, a number of core

areas of our analysis have been

incorporated into the Scottish

Government’s pilot National

Housing Trust funding model.

We are also running parallel

models, providing development

funding solutions to our clients.

on a wider basis, we advise registered social landlords (rsls), housing associations, regeneration companies and local authorities on all aspects of sales and marketing, strategic analysis and research.

Our services We work with a wide range of clients, including developers, investors, landowners, banks and funders. projects range from one-off developments to 15,000+ unit masterplans and regeneration projects.

our services and activities include:

• Advice on all stages and elements of residential development, including property types, mix, unit sizes and layouts

• value-engineering input to existing development proposals

• Affordable housing solutions

• end-unit pricing based on the most up-to-date comparable evidence

• Analysis of target market, existing area housing stock, pipeline analysis

• Bespoke reporting on a range of projects

• Alternative development funding

options including government supported models

We advise clients on an average of around £600 million worth of scottish new-build property every six months.

Our expertise our consultancy & research team is highly respected by developers, investors, banks and public sector bodies. We build lasting relationships with our clients, who place high value on our knowledge of the scottish property market and our innovative, proactive approach.

We back our individual expertise with detailed research systems. As an example, our in-house custom-built development tracking system (pts) has details of over 900 developments and tracks over 300 current developments on a monthly basis. this combination of current and historic information allows us to create a more accurate picture of development performance, as well as providing feedback on rate of sales, footfall levels, etc.

Page 4: Rettie Intelligent Property Solutions

We have a wealth of experience of the scottish development market. We combine knowledge of the marketplace with excellent contacts across sectors and a comprehensive database of land and development transactions.

We seek at all times to be proactive, creative and innovative in our approach. In difficult market conditions, this approach and our ability to think laterally enables clients to overcome problems and maximise value.

Our expertise

LaNd aNd dEvELOPmENT OUR wORk

Our services We have a broad client base of developers, landowners, investment funds, banks, administrators, institutions, local authorities and private clients. our services to them include:

• market intelligence

• sale and acquisition of development sites for residential and non-residential uses

• Affordable housing solutions, including off-site provision

• residential advice and sales for mixed-use projects

• negotiation of option/promotional agreements, joint ventures and phased deals

• sale of conversions, such as commercial townhouses, steadings, former care homes and institutional buildings

• Acquisition and disposal of residential investment portfolios

• residual appraisals and site analysis

Affordable housing 4%consultancy/valuations 5%conversions 20%Developments 28%land sales 20%plot sales 2%student housing 7%hotels 4%residential investment 10%

4%5%

20%

28%

20%

2%

4%

7%

10%

Will Scarlett, Director 0131 624 9041 [email protected]

Our Land & Development team buys and sells land, development sites and investments. We cover residential, non-residential and mixed-use development sites across Scotland. Our expertise spans areas such as student housing, affordable housing, serviced apartments, hotels and care homes, as well as residential sites.

on all projects – whether they are residential or non-residential, with planning or without planning – our land & Development team can advise on every stage of the project, from early appraisals through to site disposals. this ability is enhanced by a seamless relationship with our consultancy & research, residential and lettings teams.

“ We get results for our Land & Development clients

through a proactive approach, creativity and the

best market intelligence.”

Deal allocation 2009/2010

Client: City of Edinburgh Council Project: 7 West coates, edinburgh Type: Development site Role: sales agent for the sale of a one acre site formally occupied by capability scotland.

What the client thought: “Will and his team have consistently provided sound advice to overcome problems whilst ensuring best value has been obtained for several property sales. We value their excellent knowledge of the residential market and their proactive approach.”

Richard Willson, Estate Surveyor in Corporate Property and Contingency, City of Edinburgh Council

Client: Northern Trust Project: Balfour stewart house Type: land deal Role: We are working with northern trust and their architects on a residential scheme for this site. this has included advising on unit types and mix, gross Development value, and affordable housing solutions.

What the client thought: “Rettie & Co’s contacts and knowledge of the residential marketplace have proved to be invaluable all the way through the development process – from the concept/planning stages through to disposal of the end-product – with an emphasis on deliverability for best value.”

Mike Riding, Director, Northern Trust

Client: Places for People Project: gylemuir road, edinburgh Type: residential investment Role: sole selling agent advising on the disposal strategy for three blocks of 62 residential units. We explored various investment models and sales and lease-back options.

What the client thought: “We chose Rettie & Co to market the 62 income producing apartments at Gylemuir Road, Edinburgh as we needed an agent with the knowledge, experience, and contacts of Scotland’s residential investment market so as to deliver the best possible capital receipt – Rettie & Co competently delivered on all of these.”

Tim Weightman – Major Projects Director, Places for People

Page 5: Rettie Intelligent Property Solutions

NEw hOmE SaLES aNd maRkETING

Rettie & Co’s New Homes team works with many of the leading house builders and developers in Scotland. We are currently helping to market and sell over 60 new build developments across Scotland. We provide a bespoke service for each development. We design and manage the entire sales and marketing process, or we work on specific aspects using our expertise or contacts in a certain area to complement your own.

All of our sales and marketing activities benefit from rettie & co’s multi-disciplinary expertise. our new homes team works closely with our land & Development and consultancy & research teams, and gain from their market knowledge and creative solutions.

We provide detailed analysis of all sales and marketing activity and its effectiveness at driving footfall and sales. this enables you to plan and adapt future decision making.

Our sales services We have an impressive track record of acting as sole selling agents for developments across scotland. We can also support your own sales team with specific services.

these include:

• Referral service: our dedicated team of property brokers match properties to potential buyers from our database of approximately 10,000 people actively looking to buy. fees are charged only when a referral is converted to a confirmed sale.

• On-site sales negotiator teams: By providing flexible contract staff, we enable you to match staffing levels to sales activity on-site. this has provided a cost saving of up to 15%, compared to clients employing their own permanent staff.

• Office-based staff: We can provide dedicated sales negotiators at our offices. there is also the option of a dedicated 0845 telephone number answered by our staff.

Our marketing services We offer a full marketing consultancy service, from planning a campaign, to website design and tracking, to the design of brochures, signage, marketing suites and show homes. Alternatively, we can advise on specific elements only.

these could include:

• Web marketing services: our website receives up to 100,000 unique visits per month, offering great scope to raise awareness of your development. our web marketing service includes listings on rightmove, primelocation and s1 homes, providing potential cost savings.

• Advertising: We can obtain discounts of up to 60% on the cost of press advertising.

Becky Lindsay, Director0131 624 4060 [email protected]

“ Our New Homes team deliver targeted and effective

marketing campaigns backed up by a highly motivated

sales team.”

Client: PARCProject: parclife, craigmillarType: sole selling agentRole: rettie & co acted as residential consultants and sole selling agent for the first three phases of this 3,500 unit masterplan project. the marketing team also planned and implemented the marketing campaign, overseeing all marketing materials from the website to the sales centre.

What the client thought: “The New Homes team have provided a consistently high level of service to PARC over the 4 years we have worked together. The on-site sales team have continued to achieve sales throughout a challenging market, and the expert marketing support and advice provided have been key to the success of the sales campaign.”

Jim Kelly, Sales and Marketing Manager, PARC

Client: FairMuir (joint venture between Muir Group and Frasers Property)Project: maritime BondType: marketing assistance and referral serviceRole: rettie & co complemented fairmuir’s marketing team with our own broker team. the team contacted over 580 people from our database, and referred over 300 potential buyers to the development resulting in 35% of the total sales achieved to date. We also reduced their online marketing costs by 80% and provided discounted media rates.

What the client thought: “The Rettie & Co broker team have proven to be an effective support to the in-house Muir Homes sales team. Utilising the reach of the Rettie & Co database, the broker team have been successful in helping drive additional active buyers to our developments.”

Rosemary Livingstone, Muir Homes

OUR wORk

Client: CALA (East) LtdProject: pavilionType: marketing assistance and referral serviceRole: our highly proactive broker team worked closely with the cAlA sales team and matched over 260 potential buyers to the properties. As a result of rettie & co referrals plus some targeted online marketing, 30% of the development was sold, significantly increasing the sales rate at the development.

What the client thought: “We have found the Rettie & Co team to be very focused on achieving sales and to have worked effectively and professionally in partnership with our own team. We have been delighted with the increased sales rates achieved at Pavilion as a result of the referral service.”

Sarah Stanger, Sales and Marketing Director , CALA (East) Ltd.

Page 6: Rettie Intelligent Property Solutions

aNd wE dO mORE …We use our expertIse In the scottIsh property mArket to offer A complete servIce to clIents, coverIng every Angle of resIDentIAl property Development AnD Investment.

Valuations

We provide formal valuation services to many clients, including well-known banks, private banks and building societies. We also advise on development and option agreements.

the depth and breadth of the current property market in scotland means our valuations are recognised by many of the major clearing banks.

We also provide formal valuation services for private clients, often in connection with inheritance tax planning, capital gains tax, divorce or ownership disputes, and we are practised at liaising with the District valuer. We are also called upon to act as independent experts or witnesses in the courts.

Corporate letting our lettings team manages residential property portfolios for corporate clients large and small.

our services to them include:

• sourcing property

• Advice on market rents

• furnishing advice and sourcing

• tenant introduction

• 24/7 management

We also provide corporate letting services to a number of builders. this encompasses elements like advising on rental yields and trends, liaising with banks and investors, and carrying out tenant introduction and management services.

clients for our corporate letting services include scotmid, royal college of surgeons, Imagine homes, kpmg and eDI group.

Residential investment

We run a complete asset management service for both large and small residential investment portfolios.

We can source and negotiate the purchase and disposal of residential investment opportunities across scotland – from city-centre flats, to townhouses, to rural property.

With our in-depth knowledge of the scottish property market, and excellent data and market information, we can give highly informed estimates about gross and net yields. unlike many of our competitors we have access to indepth knowledge and data from our lettings teams in edinburgh, glasgow and the Borders which allows us to accurately appraise residential investments across scotland.

Contact: Chris Hall Director, Professional Services0131 624 4074 [email protected]

Contact: Nav Kalkat Associate, Land & Development0131 624 4062 [email protected]

Contact: Zoe Kilpatrick Business Development, Letting & Management0131 624 9050, [email protected]

Page 7: Rettie Intelligent Property Solutions

Edinburgh 1 India StreetEdinburghEh3 6haTel: 0131 220 4160Fax: 0131 220 4159

Glasgow147 Bath StreetGlasgowG2 4SQTel: 0141 248 4160Fax: 0141 248 2319

Melrose1 abbey StreetmelroseTd6 9PXTel: 01896 824 070Fax: 01896 824 079

London87 St James’s StreetLondonSw1Y 1PLTel: 020 7839 0888 Fax: 020 7839 0444

11 wemyss PlaceEdinburghEh3 6dhTel: 0131 220 4160Fax: 0131 220 4159 115 Byres RoadGlasgowG11 5hwTel: 0141 341 6000Fax: 0141 341 6001

www.rettie.co.uk [email protected]

Consu

ltan

cy &

Res

earc

h

Land &

Dev

elopm

ent

Consu

ltancy & Research

Land &

Develo

pm

ent

New Hom

es S

ales

and M

arket

ing

New Hom

es Sales and M

arketin

g

Valuatio

ns

Valuations

Affordable Hous

ing

Affordable Housing

Residential InvestmentResidential Investment

Corporate Lettings

Co

rporate Lettings