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R.O.M.I Return On Marketing Investment
WED May 22nd
JOSHUA C LISTON
http://riverinaim.com
RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim
What is Marketing?
“Marketing is any business function that touches upon the customer’s and/or
client’s experience of a brand, product or service - effective marketing strategy works to increase voluntary (positive)
recommendations between current and potential users.”
What is R.O.M.I?
Financial R.O.M.I is the resulting revenue change from a marketing strategy in
comparison to campaign cost.
Brand R.O.M.I is the overall return to brand of a particular set of marketing initiatives
designed with specific, and testable, metrics in mind: impact on revenue, brand recognition and customer loyalty (CLTV).
RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim
“Know It.”
RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim
* Key metrics
* Key channels
* Marketing systems
* Available resources and knowledgeRiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim
“SHOW IT.”
* Implement staff training and strategy
* Implement metrics collection
* Market, collect, iterate (feed-back-loop) & repeat
RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim
RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim
“Grow It.”
* Optimization
* Survey target market
* Evaluate brand and share-of-voice
* Reallocation of resources where required
RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim
Example R.O.M.I Case Studies
Industry: Retail
Product/Service: Guitar sales
Metrics: Foot traffic and test-drives (Getting customers in-store to try instruments)
Channel/Resources: Alternative up-sell promotions, and demand driven marketing (buyer
group)
CLTV Strategy: Honest advice, pro-servicing and A+ Tuition
W.O.M.A: Attending live performances, back-lines for local events, referral and Camp-Out-
Sales
RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim
Example R.O.M.I Case Studies
Industry: Hospitality
Product/Service: Live events
Metrics: Pre/door sales and bourbon sales
Channel/Resources: 1 * weekly print Ad, PR from agents/bands and in-house signage.
Email marketing & Social media
CLTV Strategy: Metro quality acts with memorable shows and no fuss
W.O.M.A: Triple J focus, custom memorabilia and story telling
RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim
Example R.O.M.I Case Studies
Industry:
Product/Service:
Metrics:
Resources:
CLTV Strategy:
W.O.M.A:
RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim
http://riverinaim.com/romi
Ph: 0417 996 834
@riverinaim (Twitter)
RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim