THE JOB DESCRIPTION OF A

BILLIONAIREWHAT DOES RICHARD BRANSON

ACTUALLY DO?WHEN HE’S NOT KITE SURFING, RELAXING ON HIS ISLANDOR PUSHING HIS EMPLOYEES INTO A SWIMMING POOL.

1 HE PITCHES IDEAS AND HAS IDEAS PITCHED TO HIM

Pitching is the first skill of any successful leader or entrepreneur.It’s about getting other people to buy-in to your ideas and to take action based on what you say.

ACTION STEPDevelop a better answer to the

question “what do you do?"

One of our clients who did this - Adam Houlahan increased his conversion rate to sit above 90%as a result of perfecting his pitch. #KPImethod

2 HE PUBLISHES CONTENT

Richard Branson is dyslexic but he still has found the time to write 7 books and countless articles, press releases and blogs.

Like Bill Gates, Oprah Winfrey, Donald Trump and Elon Musk he knows that the writing process clarifies his thinking and increases his influence.

For a guy who dropped out of school at 16, Branson has published tons of content.

ACTION STEPWrite a blog or an article.

One of our clients who did this - Darren Finkelstein wrote a book “Honey, Let’s Buy A Boat!” and made $2M in extra sales the year after it was published!

#KPImethod

3 HE’S ACTIVELY CREATING, IMPROVING OR SOURCING HOT PRODUCTS

Staying successful in business requires Sir Richard to always have hot products and services to offer.

Each year the Virgin empire comes up with new and exciting offerings as well as improving the products they have. The big boss gets personally involved in this process and inspires his team to stay relevant and be the best.

ACTION STEPList 5 additional products

youcould sell under your brand.

One of our clients who did this - David Boucher created a new product with Rolls Royce to design the interior of the Rolls Royce ‘Ghost’ - the first external design company to collaborate on the interior design of a car in the entire history of the company. #KPImethod

4

ACTION STEP

It’s no secret that Richard Branson loves the spotlight.He’s constantly courting the media, he speaks at conferences (despite getting physically sick with stage fright on most occasions) and he’s an active user of social media.Branson is naturally quite shy but he hasn’t let it stop him from becoming one of the most well known faces on earth.

Get a speaking gig at an industry conference.

One of our clients who did this - Sally Arnold went from 2 speaking gigs a year to 2 speaking gigs a month as a result of becoming the published author of ‘Creating Encores’. #KPImethod

HE RAISES HIS PROFILE

5

ACTION STEPFind a potential partner who can send

more business your way and vice-versa.

HE PUTS TOGETHER PARTNERSHIPS & DEALS

They call him “Dr Yes” around the office at Virgin because he’s forever saying yes to a new partnership or deal.With over 150 major joint-venture partnerships in place it’s clear he is a deal junkie who knows that growing a business isn’t something you can do on your own.

One of our clients who did this - Justine Coombes went from having no sales people to creating a partnership consisting of over 40 sales people referring her business, all in less than 10 weeks. The result? Her phone started ringing every 3 minutes. #KPImethod

BONUS

HE’S AN ACTIVEPHILANTHROPIST

Branson has made billions but he’s also given away a staggering amount of money and he’s pledged the majority of his fortune will go back into charitable causes. From day 1 at Virgin he’s been a champion for good causes and charitable projects. As his businesses have grown, so has his power to give more money away and to use his influence to change the world.

Commit to raising $5000 for your favourite charity.

One of our clients who did this - Entrevo was launched in 2010 and has partnered with charities to raise over $200k in under 4 years. #KPImethod

ACTION STEP

#KPImethod

6

WHAT YOU MEASUREIMPROVES.

We’ve found a way to measure these five skills in a business/leadership context.

It’s called the “Key Person of Influence Scorecard”. There’s just 40 yes/no questions that give you a score and a 30 page report on how to improve.

HINT: Right now you can complete the scorecard and improve your influence starting today …

www.keypersonofinfluence.com/scorecard