Embed Size (px)
DESCRIPTION
This is the presentation I gave to all staff on the day of starting my new job as Commercial Director at Foviance. Foviance is one of the UK's leading Customer Experience Consultancies.It covers:- The 3 interest areas required to be a leader (according to Charles Handy)- My interest in Design for Behaviour
Citation preview
New starter presentation
Richard Sedley
Ran a photographic library
1990 - 1991
Ran a publishing department
1991 - 1995
Ran design agency
1995 - 1999
Director at cScape – established CEU
1999 - 2010
Course Director for Social Media, CIM
2007 - present
CV
Charles Handy
Management bloke.
Wrote a book called ‘The Elephant and
the Flea’ (among others)
FamilyPicture 01
UX
Work ArtPicture 02 Picture 03
UX
Work Family Art
Green ManOil on board134.6 x 121.9 cm
Ken Kiff
Place with a Red ThingOil on canvas200 x 250.2 cm
Victor Willing
Earth-stepper with Running HareOil on canvas, 152 x 234 cm
Andrzej Jackowski
UX
Work Family Art
Jo (Mrs S) Marianne Max
UX
Work Family Art
Design for behaviour
01
• when you are in a good mood
• when your world view no longer makes sense
• when you can take action immediately
• when you feel indebted because of a favour
• immediately after you have made a mistake
• immediately after you have denied a request
Persuasive Technology: Using Computers to Change What We Think and Do, BJ Fogg
Persuasion windows open…
First we guess (second we test)
02
A B
Form Whitepaper
Whitepaper Form
A B
Conversion rate = 84% Conversion rate = 72%
44%completion accuracy
91%completion accuracy
Embedded Persuasive Strategies to Obtain Visitors’ Data. Gamberini, Petrucci, Spoto, Spagnolli
Play is serious business
03
Sat
isfa
ctio
n
Skill level
Arousal
Flow
A psychological state where a person is fully immersed and focused on an activity or task.
Mihály Csíkszentmihályi
low high
low
high
Boredom
RelaxationApathy
Worry Control
Anxiety
The guy’s name
is pronounced
Me-high
Chick-sent-me-high
Flow
James P CarseFinite and Infinite Games: A Vision of Life as Play and Possibility (Page 4, Chapter 2.)
This book is brill
“…whoever plays,
plays freely.
Whoever must play,
cannot play.
”
En
gag
emen
t
Time
Create outcomes, small or large, without being able to predict what action is going to be able lead to that outcome.
short long
low
high
Fixed interval
Regular rewardIf you knew the outcome would you play?
Variable intervals
Variable rewards
Variable reinforcement
A B
Fun ≠ motivationSo what does motivate?
Challenge
Fear Obligation
Responsibility
Duty
Commitment
Discovery
Desire…
1. Create a consultant’s eLinkletter
2. Share reading material and ideas
Two things I’d like to do
IDEAS
Extreme Measures The dark visions and bright ideas of Francis Galton
Consumer.ologyThe market research myth, the truth about consumers and the psychology of shopping
Simple and Usable web, mobile and interaction design
Martin Brookes Philip Graves Giles Colborne
