Mobile and the Global Entrepreneur

Rick Witham

Head of Developer Management & Evangelism, NAM

(How to be stressed out in multiple languages and time zones)

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The Case for Mobile

The Case for Global

3Company Confidential. ©2010 Nokia 3

Over 4Bn people have access to mobile phone

Everyday, there are over 1.8 million new mobile subscriptions opened

The rise of mobile in markets is rapid and relentless

While a wider internet is emerging

© 2011 Nokia Affordable mobile communications, TCO study 2011, 4

Time

Pro

duct

ivit

y

By 2015 83% of the global population will live in emerging markets. 45% of these people will be under 25 years old

In addition to voice and SMS, also mobile services such as finance, information and education ramp-up quickly in the markets where the barriers of existing solutions do not exist

SharedGSM phone

Personal GSM voice + SMS

voice

dataPersonal mobile internet

NOES

Key areas of strong mobile growth

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IndiaIndiaLatin AmericaLatin AmericaAfricaAfrica

ChinaChina

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So?

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Based in New York, USA

Co-Founder: Naveen Selvadurai

Seeing tremendous growth globally

- Brazil, India, Indonesia

“Amazing to see that we have coverage

in these areas and are able to now reach

these users.”

“We’re able to bring a very powerful

service and a very interesting idea to

people who are getting on the internet

for the very first time.”

Based in Chile

CEO: Alejandro Woywood

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Based in Mexico

CEO: Jaime Enriquez

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Things to keep in mind…

Local Audience

Local Dynamics

Local Language

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Characteristics of successful entrepreneurs

Passionate

Tenaciously driven, endlessly optimistic

Strong leaders

Can handle rejection, without losing confidence

Not afraid of failure

Take advantage of local expertise and thought leaders

Here’s to the next few days