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Fiona Darmali
#NMDL
Rick’s American Cafe
• Popular bar located in East Lansing and Ann Arbor
• Live music, food, drink specials, and dancing
Things to Consider
• Target audience• Key performance indicators• Tools and tactics• Budget
Target Audience
• College students (21-25)
• Live in East Lansing or Ann Arbor
Social Media Strategy
Social Media Tactics
• Facebook– Daily statuses
• Instagram– Post Pictures
• Twitter– Live tweeting
Budget
• Total budget of $15,000– Create a strategy, planning, implementation,
management, and paid media– After digital agencies we will have around $11,000• Incentives, internet marketing, interactive marketing
Goals
• Increase revenue• Reach full capacity on weekends• Increase social media presence
Key Performance Indicators
• Likes• Shares• Retweets• Favorites• Followers count• Clicks on Google Adwords
Questions
If you have any question you can reach me at [email protected]