BME

26-08-2015

By Group A5

1) Cynthia Joseph 2)Leslie Menezes 3)Jyothi Anand 4)Staffin James

▪ Right To Property

• Why do corporates take so much pain to sustain the fame even though it does not affect the sales directly ?

Fame to sustain !

How do they do it ?

▪ Creating exclusiveness▪ Innovative strategies▪ Focusing on the big crowd▪ Knowing the customer – hitting the sweet spot▪ Leverage customer loyalty

Why do they do that ?

▪ Understanding customers’ interest.▪ Discovering what works best.▪ Learning the marketplace.▪ Building goodwill.▪ Learning the metrics .

What’s in for them ?

To build connection with the consumer and brandIndirect advertisement To generate hypeAdding brand value

Article 2

Playing CIO to Millennial

Did you know ?

Millennials • Generation Y

( millennials ) are the group of people born between 1982 – 2002.

CIO• Chief information officer• Senior executive of an

enterprise responsible for the IT and computer systems that support enterprise goals.

What makes them different?

Tech Savvy Quick learners

Think outside the

box

Creative

Current scenario

▪ Technology is one of their social needs.▪ From BYOD to BYOA ▪ Employee turnover is reduced by more networking ▪ Organizational learning ▪ Increased productivity

CIO in the future

▪ Must be able to anticipate changes ▪ Ready to embrace change▪ Apps to help business communication▪ Continuous monitoring and improvement

How do we handle them ?

▪ Understanding their needs.▪ Constant motivation and performance feedback.▪ Providing flexible work schedule and relaxed workplace.▪ Encouraging team work.