1. Rise and Fall of SentimentsAli Anani

2. Twitter and itstools servegreatly inmeasuringsentiments. Thispresentationexemplifies thiswith analysis ofthe recentEgyptianpresidentialelectionsTags:Twitter, sentiment 3. The recent presidentialelections in Egypthas gatheredinterest globally 4. Sentimentschanged beforeand after theelections. Some hearts broke;others sang with joy 5. The delay in announcing theelections resultscreated swinginganticipations 6. Emotions spuractions. UsingTwitter is oneway of ventingout emotions 7. Use of NodeXL softwarerevealed the prevailing sentiments aboutmidday on June 25th2012 and one day laterSocial Media Research Foundation 8. 200 Tweets on Results of Egyptian Election after the Announcement of the Results (June 25th) 9. 200 Tweets on Results of Egyptian Election after theAnnouncement of the Results (June 26th) 10. 200 Tweets on Results of EgyptianElection after the Announcement of the Resultsusa ikhwan elections youm7Top Hashtags on40933June25thAlmost Indifferentscaffrom the DaytahrirBeforemorsiegyptegyelections 0 50 100 150200 250 11. 200 Tweets on Results of EgyptianElection after the Announcement of the Resultsusa ikhwan elections youm7Top Hashtags on40933June26thscaftahrirmorsiegyptegyelections 0 50 100150200 250 12. The TweetLevelmorsimorsy newsegyelections Following announcementSeries1 youm7 of results40933tahrirscaf electionsegypt 0 20 40 60 80 100 120 140 160 180 200 13. Lots of Activity that Reflects theEmotions Initiating hem FromOver three hoursstarting Middayon June 26th thesentimentschanged positively 14. Lots of Activity that Reflects the Emotions Initiating hemhttp://www.sentiment140.com/FromOver three hours startingMidday on June 26th thesentiments changed positively 15. The Tone as Measured by TweetTonehttp://www.tweettone.com/ From 16. The Tweet Levelhttp://tweetlevel.edelman.com/ 17. http://archivist.visitmix.com/ 18. I added these slides on June 27thThe sentiments are either positive and mostly neutral. Negative feelings are disappearing 19. Using twitrratr 20. Using SocialMention 21. On June 28th the Tweets shows neutral opinions, whereas sentiments from all newssources are almost divided between negative andpositive 22. Twitter sentiment on"egyelections": from Twitter onlyhttp://www.opinioncrawl.com/sentimentfront.aspx? 23. Current Web sentiment on"egyelections": from the newshttp://www.opinioncrawl.com/sentimentfront.aspx? 24. Falling Interest 25. Emotions of the crowds are volatile and change fastEmotional acts and speeches maychange actions considerably. This is an evident lesson forbusinesses and the role of emotional marketing and selling