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We all know masterpieces rarely happen without some creative risk-taking, but how empowered do creative teams feel when it comes to breaking the mold? The Creative Group and AIGA surveyed more than 750 creative professionals, and the results may surprise you.
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REALITY CHECK
We all know masterpieces rarely happen without some creative risk-taking, but how empowered do creative teams feel when it comes to breaking the mold? The Creative Group and AIGA
surveyed more than 750 creative professionals nationwide, and the results may surprise you.
COMPANIES MAY THINK THEY’RE PUSHING THE ENVELOPE, BUT THEIR EMPLOYEES DISAGREE
COMPANIES AREN’T TAKING ENOUGH RISKS
HOW WOULD YOU RATE YOUR IN-HOUSE TEAM WHEN IT COMES TO CREATIVE RISK-TAKING WITH PROJECTS?
1% Too many risks are taken that result in a negative outcome
28% We take the right amount of risks
45% We do some risk-taking, but not enough
26% We play it much too safe
The Creative Group survey of more than 750 in-house AIGA members nationwide.
EMPLOYEES DON’T FEEL TOO EMPOWERED
WHEN IT COMES TO YOUR JOB, HOW EMPOWERED BY YOUR MANAGER DO YOU FEEL TO TAKE CREATIVE RISKS WITH PROJECTS?
23% Very empowered
48% Somewhat empowered
28% Not very empowered
Responses do not total 100 percent due to rounding.The Creative Group survey of more than 750 in-house AIGA members nationwide.
IT’S HARD FOR EMPLOYEES TO SHARE NEW IDEAS
HOW COMFORTABLE DO YOU FEEL PRESENTING NEW IDEAS TO YOUR MANAGER OR TEAM MEMBERS?
54% Very comfortable
33% Somewhat comfortable
9% Somewhat uncomfortable
3% Very uncomfortable
Responses do not total 100 percent due to rounding.The Creative Group survey of more than 750 in-house AIGA members nationwide.
Just over half of creative professionals feel their organization is perceived as
innovative or progressive.
NO RISKS, NO REWARDS
3 TIPS FOR BUILDING A CULTURE OF GREATER RISK-TAKING
Be clear about the actions and behaviors your
organization values.
Foster and reward those
behaviors consistently.
1 SET THE STAGE
Set up your staff members for risk-taking success.
Give employees stretch
assignments and difficult
problems to solve.
Celebrate successes along
the way.
2 EMPOWER EMPLOYEES
Avoid assigning blame when a mistake is made.
Refuse to tolerate team
members who place blame.
Use the opportunity to learn
from errors to minimize the
chance of a repeat.
3 NOT ALL RISKS PAY OFF, SO DON’T POINT FINGERS
You can find additional information about
The Creative Team of the Future,
including our latest survey data and
expert interviews on the TCG Blog.