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Ritchie Bros. engaged Rouse Services as the leader in construction equipment appraisals to conduct a “head-to-head” comparison of Ritchie Bros. vs IronPlanet online and IP/CAS. 16.2% seller price premium vs IronPlanet online even with 10.1% more hours on like asset transactions (2,3) 16.2% Avg. selling price (2) 10.1% 9.3% 12.7% Avg. machine hours $52mm USD (3) 14 categories (1) Like assets analyzed (3) ROUSE SERVICES Rouse was founded in 1920 as an auction and appraisal firm that focused exclusively on construction equipment. Since 1990, they have monitored major auctions of rental and construction equipment to collect and record information into its database of publically available auction sales information. (2) Study completed in Q2 2016. All data in this analysis was publically available and free of charge. Rouse collected this data directly from the websites of each party. Average was based on weighted dollars. Seller results may vary, and price premium is not guaranteed. (3) Assets were considered “like assets”, if the assets were units in the same make, model, specification, and model year sold in the same month in the Rouse classification schema. Rouse also collected information on average machine hours within each category. 13.7% seller price premium vs IronPlanet online and IP/CAS even with 9.3% more hours on like asset transactions (2,3) 7.1% seller price premium vs IP/CAS even with 12.7% more hours on like asset transactions (2,3) 13.7% Avg. selling price (2) 7.1% Avg. selling price (2) Avg. machine hours Avg. machine hours $72mm USD (3) 14 categories (1) $22mm USD (3) 4 categories (1) Like assets analyzed (3) Like assets analyzed (3) Ritchie Bros. delivered in USA (1) : in Q2 2016 (1) CONSTRUCTION, TRANSPORTATION AND LIFTING & MATERIAL HANDLING Includes the Rouse categories of dozers, dump trucks, excavators, loader backhoes, skid steer loaders, skid steer track loaders, wheel loaders, articulating boom, telescopic boom, scissor lifts, forklifts hi-reach, warehouse & industrial forklifts, cranes and transport trucks. We’ve perfected a process over 50+ years that generates seller price premiums. * We take care of everything, leaving you free to focus on your business. See our auction results at rbauction.com Evaluate equipment Conduct auction Finalize agreement Facilitate cost-effective transport Handle inquiries/inspections by potential buyers Recommend refurbishing Secure assets Manage refurbishing (optional) Display equipment at auction site Remit proceeds to you Collect payment & facilitate loadout Begin marketing campaign Collect detailed equipment information and photographs “We’ve tried it all, but we feel that Ritchie Bros. really gives us the most for our money” Tom Mastera (Florida, USA) *Based on Rouse study

Ritchie Bros Auctioneers helping you get premium selling Prices

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Ritchie Bros. engaged Rouse Services as the leader in construction equipment appraisals to conduct a “head-to-head” comparison of Ritchie Bros. vs IronPlanet online and IP/CAS.

16.2% seller price premium vs IronPlanet online even with 10.1% more hours on like asset transactions(2,3)

16.2%

Avg. selling price (2)

10.1%

9.3%

12.7%

Avg. machine hours

$52mm USD(3)

14 categories(1)

Like assets analyzed (3)

ROUSE SERVICESRouse was founded in 1920 as an auction and appraisal firm that focused exclusively on construction equipment. Since 1990, they have monitored major auctions of rental and construction equipment to collect and record information into its database of publically available auction sales information. (2) Study completed in Q2 2016. All data in this analysis was publically available and free of charge. Rouse collected this data directly from the websites of

each party. Average was based on weighted dollars. Seller results may vary, and price premium is not guaranteed.(3) Assets were considered “like assets”, if the assets were units in the same make, model, specification, and model year sold in the same month in the

Rouse classification schema. Rouse also collected information on average machine hours within each category.

13.7% seller price premiumvs IronPlanet online and IP/CAS even with 9.3% more hours on like asset transactions(2,3)

7.1% seller price premiumvs IP/CAS even with 12.7% more hours on like asset transactions(2,3)

13.7%

Avg. selling price (2)

7.1%

Avg. selling price (2)

Avg. machine hours

Avg. machine hours

$72mm USD(3)

14 categories(1)

$22mm USD(3)

4 categories(1)

Like assets analyzed (3)

Like assets analyzed (3)

Ritchie Bros. delivered in USA(1): in Q2 2016

(1) CONSTRUCTION, TRANSPORTATION AND LIFTING & MATERIAL HANDLING Includes the Rouse categories of dozers, dump trucks, excavators, loader backhoes, skid steer loaders, skid steer track loaders, wheel loaders, articulating boom, telescopic boom, scissor lifts, forklifts hi-reach, warehouse & industrial forklifts, cranes and transport trucks.

We’ve perfected a process over 50+ years that generates seller price premiums.*

We take care of everything, leaving you free to focus on your business.

See our auction results at rbauction.com

Evaluate equipment

Conduct auction Finalize agreement

Facilitate cost-effective transport

Handle inquiries/inspections

by potential buyers

Recommend refurbishing

Secure assets

Manage refurbishing(optional)

Display equipment at auction site

Remit proceeds to you

Collect payment & facilitate loadout

Begin marketing campaign

Collect detailed equipment information and photographs

“We’ve tried it all, but we feel that Ritchie Bros. really gives us the most for our money”

Tom Mastera (Florida, USA)

*Based on Rouse study

75,509 on-site & online bidders from 65 countries. Including all 50 U.S. states and all Canadian provinces

64,732 registrants from

rest of USA

10,777international registrants

Q2 2016 Results: Ritchie Bros. Auctioneers vs IronPlanet online

13.8% seller price premium with CAT assets vs IronPlanet online even with 24.3% more hours on like asset transactions(2,3)

15.4% seller price premium with John Deere assets vs IronPlanet online even with 17% more hours on like asset transactions(2,3)

ROUSE SERVICES

ROUSE SERVICES

13.8%

15.4%

Avg. selling price (2)

Avg. selling price (2)

$14mm USD(3)

CAT

$7.5mm USD(3)

John deere

Like assets analyzed (3)

Like assets analyzed (3)

Avg. machine hours

Avg. machine hours

24.3%

17%

Q2 2016 auctions Ritchie Bros. vs IronPlanet online

ROUSE SERVICESRouse was founded in 1920 as an auction and appraisal firm that focused exclusively on construction equipment. Since 1990, they have monitored major auctions of construction equipment, collected publically available auction data, and maintained a database of equipment sales information. (2) All data in this analysis was publically available and free of charge. Rouse collected this data directly from the websites of each party. Average was based on weighted dollars. Seller results may vary, and price

premium is not guaranteed. Assessment of Q2 2016. (3) Assets were considered “like assets”, if the assets were units in the same make, model, specification, and model year sold in the same month in the Rouse classification schema. Rouse also collected information

on average machine hours within each category of equipment compared.

2.1% seller price premium with 43% more hours

12.5% seller price premium with 11.6% more hours

16.7% seller price premium with 6.7% fewer hours

2.1%

12.5%

16.7%$2,287,000 USD

$2,264,000 USD

$3,433,000 USD

Crawler tractors

Telehandlers

Loader backhoes

Avg. selling price

Avg. selling price

Avg. selling priceAvg. machine hours

Avg. machine hours

Avg. machine hours

17.7% seller price premium with 17.6% more hours

17.7% 17.6% $9,641,000 USD

Wheel loaders

Avg. selling price Avg. machine hours Like assets analyzed

Like assets analyzed

Like assets analyzed

Like assets analyzed

43%

11.6%

6.7%

7.9% seller price premium with 26.5% more hours

7.9% $6,845,000 USD

Excavators

Avg. selling price Avg. machine hours Like assets analyzed

26.5%over $267M sold online

7172sellers

over $531M of equipment and trucks sold

56,246 items sold

11.6% seller price premium with 7.6% fewer hours

11.6% $1,703,850 USD

Skid steer loaders

Avg. selling price Avg. machine hours Like assets analyzed

7.6%