Rohit_ISB Digital Summit_12172012

Digitalization : The “How” and “When“

Rohit Kumar Cherukuri Deloitte Analytics

Functional Marketing – SM&BD

Copyright © 2012 Deloitte Development LLC. All rights reserved. 1

Future of Digital Ecosystem: A vision Statement

Rajan Anandan, Google India.

• “Entertainment”– Killer app in India

• Create comfort in consumers mind

• 20K online retail transactions per

day

• Advt. market in India is worth ____

If the Mobile penetration increases by 10%,

the countries GDP Increases by 1.5 %


Digital Anthropology vs. Data Science in Social Marketing

Prof. Arun Sundararajann, NYU-Stern School of Management, US.

• Engagement vs. promotion on social

media.

• “No exact science of Social”

• Customers are the “Black Box” now


User Profiling to Manage Internet Advertising Campaigns

Prof. Vijay Mookherjee, University of Texas at Dallas, USA

• ‘’Advertiser & Ad-firms are happy

with more clicks; but publishers

care about impressions as well’’

• “No relationship between clicks

and brand opinion”- Nielsen in 2011

• Angry Birds is played the most

by___


Analytics in the New Mobile Economy

Prof. Anindya Ghose, NYU, Stern School of Business shares a case

study from Seoul

• Cookies don’t work on Mobile

phones

• With Big Data comes Big Power

• Sequence of accessibility

matters

27 million smartphones in India


Understanding of the consumer behaviour on mobile and mobile

social media for brand building and m-Commerce

Vikramaditya Sharma - Nielsen

Gerard Rego, Nokia

On an Average people use 4 Apps a day.

Lifecycle of Best apps is ______


Nitish Tipnis, Nissan

Motors, sharing case

study on how Nissan

uses Social Media in

Marketing

Ashish Chawla,

Cognizant talking about

role of Social Media in

companies/businesses

Kedar Gavane,

Comscore laying out the

State of the Internet

Worldwide and in India

7PM-10PM is the time when all the 3 devices are used and is ideal for targeting.


Talk about Networked World and here is an example!

Prof. Galit, ISB

Sandeep Khurana, study on

popular TV program “Satyamev

Jayate”

On Digital Platforms Men look for utility and Women – Communicate and Socialize


How to harness the power of Digital Self

Vijayanta Gupta, Adobe UK

3 major ingredients of your

digital experience:

• Data

• Content

• Optimization

As a marketers –

• Data is the left hand

• Content is the right

hand of

digital experiences


Industry Keynote - Ajit Balakrishnan, Chairman Rediff.com

Entrepreneurship - Ridding Waves ?


THE FUTURE OF DIGITAL - Nov. 27, 2012

Source: IGNITION: Future of Digital conference on Nov 27-28, New York..

Increases the average open

rates and CTR by 6%.

http://www.businessinsider.com/future-of-digital-slides-2012-11

http://www.businessinsider.com/future-of-digital-slides-2012-11

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