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Return on investment / ROI of social media
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Social media Return on Investment
Twitter.com/hanssmellinckxwww.onlinemarketingmanager.be
HANS SMELLINCKXInnovation & Marketing Projects
20 years experience
Founder
Social Marketing Forum
®Evolution
Social MediaE-mail Marketing
Digital Marketing
Multi-channel Marketing
Mobile MarketingMetrics, KPI’s & dashboardingBlogger
Thomas Cook Belgium
CRM
Branding & Reach
TEDx Flanders
Zero moment of truthThe moment your nuts are getting cracked!
Zumba...
Disagree
Agree
Zero moment of truthThe moment, your nuts are getting cracked!
Who doesn’t have a social media policy ?
Who is not generating actively sales/leads?
Who has only 1 person responsible for social media?
Who doesn’t have a Facebook page? Largest twitter account in your
company has more than 5000 followers ?
Zumba...
Who didn’t have to stand up?
Zero moment of truthThe moment, your nuts are getting cracked!
Why ?
Vicious circle
No budget
No resources
No campaigns
No results
Marketing anno 2013
No budget
No resources
No campaigns
No results
Marketing anno 2013
Social media strategy wave
Phase 1
Phase 2
Phase 3
ListenStrategy
Build
SpreadSpread
BuildSales
Leadsaudie
nce
Your situation?
Historical accumulated problems
Social media=Waste of time + not for me
1994: Website?
How to generate 1 million €
You need an audience
The average e-mail db in Belgium is below 100,000... We tend to preach to
an empty stadium.
BELGIUM USAGOOD BALANCE
Belgium: top 10 brands
Where are the real Belgian brands? (media)
Belgium: top 10 brands
Samsonite, Stella, Delirium, La Chouffe, Leonidas, The Chocolate Line, Daskalidas, Torfs, JBC, Solvay, etc etc
RIPIn 10 years?
If you don’t speak to your
audience and don’t listen to what they say, why would they buy
you? Or replace you with a cheaper alternative?
Gather an audience
Calculation
• Amount of fans needed: 50,000
• This means: at least 1,00,000 people asked to click on like (2%)
• Average 0,47€/click (you need at least 30 cliks to convert 1 person with a game
• Sponsored stories = cut the middle man
Open graph 2
Challenge becomes bigger & bigger
Nothing to communicate
Just do it
news
philantropy
History Promotions
Productservice
info
Company info (movers & shakers)
People
Spread the word
Just do it
PR
Board ResellersSales Clients
Marketing Customer service
1/5 wants to get promotions
EffectROI
CampaignsTime
1
2
3
4
lear
n
People
Passion
Act real
Audience
content
Time
Speak their language
Board
Your clients
Social just a channel
Twitter.com/hanssmellinckxwww.onlinemarketingmanager.be
HANS SMELLINCKXInnovation & Marketing Projects
20 years experience
Founder
Social Marketing Forum
®Evolution
Social MediaE-mail Marketing
Digital Marketing
Multi-channel Marketing
Mobile MarketingMetrics, KPI’s & dashboardingBlogger
Thomas Cook Belgium
CRM
Branding & Reach
TEDx Flanders
