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Presented at the Washingon State Government IPMA conference. Product Owners are an important role in agility enabling processes and systems.
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PRODUCT OWNERS
Role of the P.O. in agile contexts
Joseph Flahiff
PMI Agile CoP Board Member
15+ years Traditional and AgilePresident of Whitewater Projects,
Inc.Author, Speaker, Coach,
Consultant
PMIACP
What does it mean to
be Agile?
Agile is the ability to adapt to changes as fast or faster than changes occur.
Agile is NOT a noun…it’s an adjective
Flexible
A Broader Definition
Build Cycle Build Cycle Build Cycle Build CycleBuild Cycle Build Cycle
Change Cycle Change Cycle Change Cycle Change Cycle
Chilean Mine Incident 33 Miners 3 MILES below 69 Days
When have you been
agile?
DailyScrum
FinishedProduct
Customer
Time BoxedSprint
CustomerProduct Owner
ProductBacklog
SprintBacklog
SCRUM PROCESS
Iterative & Incremental
Customer
I will know it when I
see it
Ok Let’s start with this
Creator
Value Based Releases
Relea
se 1
Relea
se 2
Relea
se 3
Relea
se 4
Relea
se 5
Relea
se 6
Relea
se 7
Relea
se 8
Relea
se 9
Relea
se 1
0
Relea
se 1
1
Relea
se 1
20%
5%
10%
15%
20%
25%
30%
Release Value
4 Aspects of Agility
Execution in Volatile
Contexts
Leaders have the ANSWERS
STABLE work processes are put in place
IMPLEMENTING CHANGE
is a huge undertaking
Feedback is ONE-WAY
Employee judgment is DISCOURAGED
Fear (of the boss) is NORMAL
Leaders set DIRECTION (strategy)
EXECUTION IN VOLITILE CONTEXTEXECUTION IN STABLE CONTEXT
TENTATIVE work processes provide a starting point
CONSTANT SMALL CHANGES
are a way of life
Feedback is TWO-WAY
Employee judgment is ESSENTIAL
Fear inhibits EXPERIMENTATION,
ANALYSIS, and PROBLEM SOLVING
GOAL Execute on known now.
GOAL Create value over the long term
Adapted from: Teaming Amy C. Edmondson | Novartis Professor of Leadership & Management | Harvard Business School
Leader as Servant
Leader
Leader
Leaders Set Vision and
Parameters
Vision and Implementatio
n
Authority
Availability
Knowledge
What makes a good PO
Knowledge
Understands the need The customer The product The law and interpretation How it all fits together
Knowledge
PODEV
QA
BA
Availability
Whatever it takes Presence Is a PEER member of
the team (not us/them) Responsible for the
WHAT Team decides the HOW
Availability
PO
BA PM
Power or right to give orders, make decisions, and enforce obedience.
Authority
Legitimate
Positional Police, Judge
RewardAbility to
give rewards
Boss
Coercive Ability to Punish Judge
Expert Knowledge Einstein
Referent Persuasive, Charisma
Mother Theresa
Referential
Given by reference
Project Manager
Types of Authority
The IDEAL PO
Customer Value minded
Only Job Top Priority Understands product Understands
customers Has Political clout Compensated on
success Decisions cannot be
overruled
Authority
Availability
Knowledge
What makes a good PO
4 Aspects of Agility
Q&A
Joseph Flahiff
PMI Agile CoP Board Member
15+ years Traditional and AgilePresident of Whitewater Projects,
Inc.Author, Speaker, Coach,
Consultant
PMIACP
The Absent Product Owner Multiple Product Owners The Powerless Product Owner
PO Problems
Absent product owner
Business Value minded Only Job Top Priority Understands product Understands customers Has Political clout Compensated on
success Decisions cannot be
overruled
?
Symptoms
Decisions lag for days sometimes weeks
Too busy for Demos
Stair step Cumulative Flow (next slides)
?
Cures
Structure Commitment Empowerment Deliver to inspire ?
Multiple Product Owners
Business Value minded Only Job Top Priority Understands product Understands customers Has Political clout Compensated on
success Decisions cannot be
overruled
Decisions lag for days sometimes weeks
Frequently needs to confirm direction
Symptoms
Cures
More Frequent steering meetings
PO Chairs the Steering committee
Deliver to inspire
The Powerless Product Owner
Business Value minded Only Job Top Priority Understands product Understands customers Has Political clout Compensated on success Decisions cannot be
overruled
The Powerless Product Owner
Frequent need to get approval
Inability to make final decisions
Decisions made are reversed
Power for the Powerless
Product Owner Find who has the power Recruit them as PO Get them to empower
ExistingLegitimat
e Positional Police,
Judge
RewardAbility to
give rewards
Boss
Coercive Ability to Punish Judge
Expert Knowledge Einstein
Referent Persuasive, Charisma
Mother Theresa
Referential
Given by reference
Project Manager
The IDEAL PO
Business Value minded
Only Job Top Priority Understands product Understands
customers Has Political clout Compensated on
success Decisions cannot be
overruled
