Rotel Social Media Case Study NetPlus

© 2009 NetPlus Marketing

– a case study in integrated social media and brand engagement

January 19, 2010

© 2010 NetPlus Marketing2


RO*TEL Campaign Elements






Text to Enter

30% opt-in

rate for on-

going

messaging

after entering

sweeps


Mobile Trivia

87% of those

respond to

weekly trivia

question






Campaign Results

Achieved goals appear in green.

*2009 Sweeps Entries (321,057) also include the 23,939 mobile entries

**Ro-tel.com site traffic measured by Compete.com for September, October, November in both 2008 and 2009

2008 Campaign Results 2009 Campaign Goals 2009 Campaign Results

Sweeps Entries

50,531 entries 200,000 entries 321,057 entries*

Mobile - 10,000 entries 23,939 entries

Coupon - 20,000 printed 30,000 printed

Banners 0.06% - 0.153%

Bloggers - 50 linked posts 84 linked posts

Twitter - 350 followers 874 followers

Facebook - 500 fans 670 fans

Ro-tel.com

Site Traffic**77,387 visits - 438,160 visits

© 2009 NetPlus Marketing

• 321,057 Total Entries(50,531 Total Entries in 2008)

• 40.7% Opt-in Rate• 9.2 Frequency of Plays• 37.4 % Exit to www.ro-tel.com

(247% Growth since 9/30/09 )

2009 Bowl Bound Sweeps

http://www.ro-tel.com/




• 23,939 total SMS participants in the sweeps• 22.0% opt-in rate for RO*TEL sponsored trivia questions• 18,642 total campaign trivia replies• 80.8% opt-in retention rate

Mobile

Total Mobile Entries

2,2233,883

5,322 5,989

10,562 11,56413,639

15,75417,409

18,817

21,61922,984 23,939

0

5,000

10,000

15,000

20,000

25,000

30,000

09/0

1-09

/07

09/0

8-09

/14

09/1

5-09

/21

09/2

2-09

/28

09/2

9-10

/05

10/0

6-10

/12

10/1

3-10

/19

10/2

0-10

/26

10/2

7-11

/02

11/0

3-11

/09

11/1

0-11

/16

11/1

7-11

/23

11/2

4-11

/28

Date Ranges

We

ek

ly E

ntr

ies


Thank you!

Questions?

Dave Larkins

VP of Marketing, NetPlus Marketing

[email protected]

610-897-2380 x101

mailto:[email protected]

Business

Rotel Social Media Case Study NetPlus