ROUNDTABLE 2015: Derek May

The Local Buy ButtonLocabuy Ecommerce Strategy • 08.09.15

Derek May | Executive Vice-President | Morris Publishing, Group, LLC | @MayDerek

Why ecommerce? 0102

Local Retail is changing and Under Stress

In-store visits have fallen at least 5% every

month for the past 30 months.

Storefronts both local and national will see

around a 5% decline in sales per square foot

over the next 5 years forcing them to redefine

the role of their store.

They need marketing help.

Derek May | Executive Vice-President | Morris Publishing, Group, LLC | @ MayDerek

Why ecommerce? 0102

The Stakes Have Changed and Businesses

Need a Digital Storefront

03Introducing:

Great local products at a

push of the buy button!

Locabuy’s passion is for the

local goods.

Local Customer Benefits:

• Unique Local items

• Quick and easy ways to

purchase

• Ability to support local

merchants

Online

Marketplace


LocaSense Widget 0110

LocaSense Widget

Locabuy promotes products by instantly matching

the content a reader views with relevant online

shopping options in our local stores.

Transactions then take place on

our sites without leaving the article.

Creating I Want-to-buy moments instantly.


Great local products at a push of the buy

button –– Locabuy’s passion is:

0101Online Marketplace

For the local goods.

Local Customer Benefits:

• Unique Local items

• Quick and easy ways to purchase

• Ability to support local merchants and

the local economy


04

Customers can select from

various shipping options

and finalize the purchase

directly in the Locabuy's

secure payment process.

They can then pick up their

goods or schedule delivery

through carriers in each of

our markets.

010104Local Delivery Vision


Mobile Responsive site

allows shopping

anywhere

The Mobile Pitch 0106

Fully Mobile Responsive Marketplace

Social media Integrations Buy, Ship, and Track

right on your mobile

device

Shop Secure on your

Mobile Phone

Be there for those

I want-to-buy moments.


Simple Pricing

0114

Per Month Charge

% Referral Fee

$•Branded storefront, optimized for desktop,

tablet and mobile

•Unlimited product listings

•Best-in-class SEO

•Easy product discovery via on-site search,

categories and features

•Customer Support

•Ability to sell and/or auction item

It’s in the bag.


0112

The Buy

Values we bring to the Merchant:

• “It’s in the bag.”

• Simple digital storefront solution that

they could not afford to build

themselves

• Powerful and unique local promotion

and branding

• Transaction abilities without them

having to worry about set-up

Values we bring to the Consumer:

• “For the local goods.”

• Unique local items not offered by

major retailers

• Quick and easy ways to purchase

products with local delivery

• Ability to support local merchants and

commerce in a way that feels good


Questions?

Derek May | Executive Vice-President | Morris Publishing, Group, LLC | @MayDerek

THANK YOUDerek May | Executive Vice-President | Morris Publishing, Group, LLC | @MayDerek