iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions

iGo2 Overview

Agenda

Ø  The Power of Social Media Ø Who is iGo2? Ø RFS Overview Ø Partners Ø Customers Ø  Founders of iGo2 Group

The Power of Social Media

Ø Social Media is disruptive Ø Social Media is dynamic Ø Social Media changes everything for a business

–  Sales, Marketing, Service –  Human Resources –  Product Management –  Channels –  Processes –  Organisational Models

Who is iGo2 Group?

Ø  A holistic approach to Corporate Social Media Ø  All members are Certified Strategists in Social Media Ø  Utilise proven methodologies for :

–  Social Media Assessments –  Social Media Strategy Development –  Social Media Programs and ROI –  Channel Empowerment through Social Media

iGo2  is  a  Social  Business  product  and  services  company.  iGo2  helps  organisa9ons  like  yours  leverage  the  power  of  Social  Media  and  Networks  through  relevant,  focused  and  business  oriented  solu9ons.  We  assist  to  connect  you  with  your  markets  and  customers;    convert  your  social  data  to  business  intelligence    and  manage  your  Social  Media  presence  for  maximum  impact.  Whether  your  business  is  already  ac9ve  in  Social  Media  –  but  needs  to  do  it  beEer  –  or  whether  you  are  just  star9ng  out,  iGo2  can  provide  everything  from  consultancy  to  a  complete  tailored  solu9on.  

iGo2 Focus Areas

Strategy  :  formula9ng  policy  and  strategy  through  researching  your  brand,  customers,  partners  and  compe9tors  

Tac9cs:  building  your  social  presence  and  integra9ng  to  your  business  processes;  training    and  empowering  employees  

and  partners.  

Intelligence:  monitoring,  collec9ng,  and  analyzing  social  data  to  make  informed  and  agile    business  and  policy  

decisions.  

Tools:  delivering,  installing,  suppor9ng  and    integra9ng  best  of  breed  products  for  u9lising  the  social  web    

Social Intelligence

•  Monitor  “Brand”  on  behalf  of  all  Brigades  

•  Govern  /  Audit  Trail  

•  Full  BI  Capability  

Social  Media  Monitoring  Services  

•  All social data streams •  Drilldown analysis •  Sentiment analysis •  Comparative Analysis •  Drilldown to influencers •  Drilldown to sources •  Slice and dice •  Periodic reporting –

weekly, bi weekly, monthly, real time

Rural Fire Services

Can  Social  aid  RFS’s  Key  Strategies?    

Member  &  Stakeholder  Issues:  •  What  is  the  Brigade  policy/process/

guidelines  for  Social?  •  What  is  the  Corporate  policy/

process/guidelines  for  Social?  •  Who  do  I  listen  to  and  why?  •  Who  runs  the  crisis  management  

and  what  is  the  Social  Policy?  •  Where  is  the  source  of  truth?  •  Who  owns  the  community?  •  How  do  I  share  learning's?  •  How  do  I  network  with  peers?  •  Where  is  the  center  of  innova9on?  •  How  do  I  foster  Partnerships?  •  Is  MyRFS  a  community  and  socially  

integrated?    

iGo2’s “initial” advice to RFS

Ø Start Listening in all channels

Ø Develop a Social Strategy through performing an Social Assessment

Ø  Implement iGo2’s 8-Point Social Business Framework

Assess  

Strategise  

Create  

Par9cipate  

Share  

Engage  

Protect  

Monitor  

Social  Business  

Framework  

Different Objectives

Rela9onships   Business  Objec9ve  

Common  Ac9vity   Rela9onships  

Primary  Purpose  

Social  Networks   Online  Communi9es  

Primary  Enabler  

Par@cipa@ng  Listening,  establishing  reputa9on  (I’m  one  of  you)  

Managed  Listening,  suppor9ng,  building  reputa9on,  marke9ng  

The  Social  Ecosystem  

Owned  Listening,  suppor9ng,  building  rela9onships,  collabora9ng  

External  Communi9es  

Closed  Network  

Internal  Communi9es  

Copyright  2011  Telligent.  All  rights  reserved.  

Example:  stakeholder  communi9es  

Example:  channels,  members  

Example:  Intranets,  communi9es  of  prac9ce  

Wikis  

Regular  interac@on  among  members  who  

are  united  by  a  common  interest  

allows  for  rela@onships  to  be  

formed  

Communities Enable Relationships

Member  to  Member    Collabora@on    

Owned  Communi@es  

Com

mun

ity U

se C

ases

(8

0% o

f clie

nts)

Internal  Communi@es  

Corporate  Communica@on  

Employee  Networking  &  Collabora@on  

Innova@on  

External  Communi@es  

Customer-­‐Driven  Support  

Interac@ve  Marke@ng  

Associa@on  Management  

RFS Community

Engage  members  to  increase  membership  &  outreach  •  Reinforce  RFS  members’  sense  of  iden9ty,  affilia9on  and  value  •  Enable  members  to  easily  find  peers  and  support  •  Connect  poten9al  RFS  members  to  programs        

Increase  your  value  proposi@on  &  improve  efficiency  •  Uncover  trending  topics  quickly  and  take  ac9on  •  Curate  the  content  being  created  by  RFS  members  online  •  Generate  new  opportuni9es  for  ad  hoc  par9cipa9on  

Build  cause  awareness  •  Create  a  hub  that  serves  as  a  focal  point  for  the  RFS  •  Increase  SEO  placement  and  decrease  SEM  spending  •  Leverage  WOM  to  scale  and  reach  new  supporters  

Social Media Crises

• Social Media Crises arise from a number of different social channels •  Crises occur in every major industry from manufacturing to Retail to Celebrity

Source  :  Al9meter  Consul9ng  :  How  Social  Businesses  Prepare  

Why Social Media Crises Occur

• More than one cause may apply •  A Crisis may be 3 levels:

•  Negative publicity •  Negative publicity + forced changes •  Direct financial impact

Anatomy of a Social Media Crisis

Could they be averted? Reasons for internal Failure

Potential Value of Social Intelligence

Ø  Crisis Management Ø  Reputation Management Ø  Project Monitoring Ø  Improve customer service Ø  Competitor intelligence Ø  Partner intelligence Ø  Improve product and service development Ø  Improve target marketing Ø  Grow revenue Ø  Deflect costs Ø  Improve Customer Loyalty Ø  Policy or initiative review

Our Partners

Our Customers

iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions

The  Founders  of  iGo2  Group  

Ø  All  Cer4fied  Strategists  in  Social  Media  Ø  All  have  more  than  20  years  business  

experience  in  IT  and  industry