Upload
russianmarketreport
View
270
Download
3
Tags:
Embed Size (px)
DESCRIPTION
Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.
Citation preview
Barykovsky lane 4, building 2, office 201
Moscow, 119034
Phone number: +7 495 988 96 06
e-mail: [email protected] www.indexbox.ru
Demo-Version
Russia: Preschool and
Primary Education
Market
Analysis and Forecast to 2017
December 2012
Marketing Research
Page 2 from 14 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)
Brief Overview
The report on the Russian preschool and primary education market contains:
Analysis and forecast of market dynamics;
Structure of consumption by region;
Market shares of the main players;
Assortment analysis on the preschool and primary education market;
Analysis of factors, influencing the development of the market;
Analysis of consumer preferences;
Assessment and forecast of market development;
Financial and economic profiles of the leading companies in the industry.
Methodology:
Expert interviews with top managers of the largest players on the market;
Analysis of information, received from the main market participants;
An analysis of statistical information:
o Federal Service of State Statistics (Rosstat);
o The Federal Customs Service (FTS);
o The Ministry of Economic Development;
o The Federal Tax Service;
o Industry associations.
The report will allow you to:
1. Identify key indicators of the market, build your own business forecasts, based on
market data;
2. Evaluate the growth potential and threats in the market.
Key figures presented in the report on the Russian preschool and primary
education market:
Volumes of production, exports and imports;
Indicators of market development;
Consumption indicators.
The report contains 114 pages, 33 tables, and 24 figures.
Page 3 from 14 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)
The report contains the consensus market forecast based on the average value of the
forecasts of market participants. As market experts are considered: manufacturers,
importers, wholesale distributors, high-volume consumers, professional associations and
unions, and trade publications. The experts, participating in the survey, are provided with
special conditions on the purchase of the reports.
Page 4 from 14 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)
Why People Choose Us
• We have been professionals in marketing research for over 9 years, and have
completed over 1000 industry studies which are updated on a regular basis.
• We collect data via expert interviews with market participants. Industry experts
verify all secondary information used in the report.
• We have an extensive database of economic information in almost every sector of
the economy. Cross-analysis of related industries enables our clients to get a
complete picture of the market of interest.
• Our own research methodology guarantees the consistently high quality of our work.
• We offer unique and individualized customer service:
o Personal account on the website with a personal manager;
o Monitoring of the status of your order online;
o Pre-sale specialist advice and answers to post-purchase questions.
• We offer special conditions for the actualization of our research reports. If interested,
find out about these conditions from our specialists now!
Page 5 from 14 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)
Research Design
The purpose of the study is to analyze the state of the Russian preschool and primary
education market and build a forecast of the industry in the medium term.
Geography of the research: Russia
Methodology
1. Analysis of secondary market data:
Secondary data refers to data from the Internet (industry portals, competitors’ sites,
shopping sites, articles and reviews, reference materials), specialized publications, state and
private media companies, marketing agencies, commercial databases, “IndexBox
Marketing” own research.
2. Analysis of Materials from Market Participants (price lists, brochures, etc.):
Data collection from market participants is needed to analyze the specifics of the market
and the parties involved in it, their pricing and assortment policy. Data on market
participants is gathered during the analysis of secondary information, and also by sending
requests for price lists and other presentation materials.
3. Expert Interviews with Market Participants
The analysis of secondary information is completed by expert interviews with
representatives of market participant companies – manufacturers and trading companies.
Our approach to the estimation
The consensus market forecast is the average value of the forecasts of market participants
(experts).
Experts
As market experts are considered: manufacturers, importers, wholesale distributors, high-
volume consumers, professional associations and unions, and trade publications. Expert
opinions are collected during telephone interviews conducted by IndexBox on a regular
basis (the standard is every six months, but can be more often, based on a special request
or under conditions of high volatility in the market). IndexBox has created an extensive
database of experts within key industries. The experts, participating in the survey, are
provided with special conditions on the purchase of the reports.
Page 6 from 14 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)
Accuracy of forecasts
The accuracy of forecasts is verified by experts in the given industry, based on the historical
period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to
create the overall average forecast
Indicators
1. Consumption: Consumption is the main index estimated by our experts and features
the dynamics of consumption in real terms in the short to medium term. Experts give
an estimate of the potential volume of consumption in accordance with their
expectations and production plans (for manufacturers).
2. Internal production: It is based on the projected volume of consumption and production
capacity in any given industry, assessing, of course, and factoring in the dynamics of
domestic production.
3. Imports and Exports: Takes into account the retrospective dynamics of export-import
operations, strengths and weaknesses of the domestic production, changes in
legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of
a product, an assessment of the dynamics of imports and exports.
Page 7 from 14 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)
Table of Contents 1. Executive summary
2. Research design
3. Overview of the education market
3.1. Classification of education services
3.2. Volume of the education services market in 2007 - 2011
3.3. Structure of the education services market by Federal Districts of the Russian
Federation
3.4. Tendencies on the Russian education services market
3.5. Structure of the education services market by types
3.6. Forecast for the development of the education services market in 2012 - 2015
4. Classification of preschool and primary education institutions
4.1. Types of institutions on the preschool and primary education market
5. Characteristics of the Russian preschool and primary education market in 2007
– 2011. Forecast until 2017
5.1. Volume and dynamics of the Russian preschool and primary education market in
2007 - 2011
5.2. Structure of the preschool and primary education market by types
5.3. Structure of the preschool and primary education market by Federal Districts of
the Russian Federation
5.4. Capacity of the preschool and primary education market
5.5. Saturation of the preschool and primary education market
6. Chacteristics of the preschool and primary education institutions
6.1. Number of institutions on the market in 2008 - 2011
6.2. Structure of the market by number of institution by Federal Districts of the Russian
Federation in 2010 - 2011
6.3. Structure of the market by institutions’ revenues by Federal Districts of the
Russian Federation in 2010 - 2011
7. Competitive analysis of the main players on the preschool and primary
education market
7.1. Level of competition on the preschool and primary education market
7.2. Parameters of competition on the preschool and primary education market
7.3. Related services on the preschool and primary education market
7.4. Competitive advantages of the institutions on the preschool and primary education
market
8. Target audience of the preschool and primary education market
8.1. Characteristics of consumers on the preschool and primary education market
8.2. Consumer preferences on the preschool and primary education market
9. Characteristics of the prices on the preschool and primary education market
9.1. Dynamics of prices on the preschool and primary education market
9.2. Main principles of price formation
10. Factors, influencing the development of the preschool and primary education
Page 8 from 14 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)
market
10.1. Level of welfare of the population
10.2. Demographic situation in the country
10.3. Economic situation in the country
10.4. Other factors, influencing the preschool and primary education market
11. Forecast for the development of the preschool and primary education market
in 2012 - 2017
11.1. Market tendencies. Forecast for development until 2017
Appendix 1. Government support of the market
Appendix 2. Profiles of the leading market players
"BRITISH INTERNATIONAL SCHOOL"
"PAVLOV HIGH SCHOOL"
Moscow Economic School
"CHILDHOOD PLANET "LADA"
"First Moscow High School"
Page 9 from 14 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)
List of Tables
Table 1. Volume of the education services market in January 2007- September 2012
without the activity of financial organizations, in billions of RUR
Table 2. Volume of the education services market by organizations without small
companies, budgetary organizations, banks, insurance and other financial-credit
organizations, in billions of RUR
Table 3. Structure of the education services market by Federal Districts of the Russian
Federation in 2007 - 2010, in billions of RUR
Table 4. Structure of the education services market by types in 2010 - 2011
Table 5. Volume of the education services market in 2007 - 2011, in billions of RUR
Table 6. Volume of the preschool and primary education market in 2007 - 2011, in billions
of RUR
Table 7. Structure of the preschool and primary education market by types in 2009 - 2010
Table 8. Structure of the preschool educational institutions market in 2010
Table 9. Structure of the primary education institutions market for children in preschool and
primary school age in 2010
Table 10. Structure of the preschool and primary education market by Federal Districts of
the Russian Federation in 2007 - 2010, by number of preschool educational institutions
Table 11. Structure of the preschool and primary education market by Federal Districts of
the Russian Federation in 2007 - 2010, by number of primary educational institutions
(schools)
Table 12. Capacity of the preschool and primary education market in 2007 - 2011, in billions
of RUR
Table 13. Number of preschool institutions on the market of the Russian Federation in 2008
- 2011
Table 14. Number of primary educational institutions on the market of the Russian
Federation in 2008 - 2011
Table 15. Number of preschool institutions by Federal Districts of the Russian Federation in
2011, in units
Table 16. Number of primary educational institutions by Federal Districts of the Russian
Federation in 2011, in units
Table 17. Structure of the market by revenues of the leading educational institutions on the
preschool and primary education market by Federal Districts of the Russian Federation in
2010 - 2011
Table 18. Average consumer prices of different services in the educational system
Table 19. Indexes of the consumer prices of different groups of services in the educational
system in 2000 - 2010, in %
Table 20. Real disposable monetary income in the Russian Federation in January 2008 -
February 2012
Table 21. Dynamics of the disposable resources of households (per 100 people) in the
Russian Federation in 2005 – 2010, in thousands of RUR
Table 22. Average per capita income of the population in the Russian Federation in 2005 -
2011, in RUR per month
Page 10 from 14 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)
Table 23. Deviation of the average per capita income of the population by Federal Districts
of the Russian Federation from the national average in 2005 - 2010
Table 24. Differentiation of the incomes of the population in 2005 - 2011
Table 25. Structure of the disposable resources of households of different social-economic
categories in 2010, in % to the total
Table 26. Distribution of the population of the Russian Federation by level of incomes in
2007 - 2010, in %, to the total
Table 27. Number of people born per year
Table 28. Total fertility rate (forecast), kids per woman
Table 29. Distribution of the population of the Russian Federation by sex and age groups on
1 January 2010, in thousands of people
Table 30. FCP “Development of Education in 2011 - 2015”
Table 31. Passport of the government program of the Russian Federation “Development of
Education” in 2013 - 2020
Table 32. Targets and indicators of the Federal Purpose Program for education development
in 2011 - 2015
Table 33. List of buildings and facilities for public use, financed by funds provided for the
implementation of the Federal target program for the development of education in 2011 -
2015
Page 11 from 14 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)
List of Figures
Fig. 1. Volume of the education services market in 2007 - 2011, in billions of RUR
Fig. 2. Volume of the education services market in January 2011 - September 2012, in
billions of RUR
Fig. 3. Volume of the education services market by organizations, in billions of RUR
Fig. 4. Structure of the education services market by Federal Districts of the Russian
Federation in 2010, in value terms
Fig. 5. Volume of the education services market in 2007 - 2011, in billions of RUR
Fig. 6. Volume of the preschool and primary education market in 2007 - 2011, in billions of
RUR
Fig. 7. Structure of the preschool educational institutions market in 2010 год in physical
terms
Fig. 8. Structure of the primary educational institutions market for in 2010 in physical terms
Fig. 9. Capacity of the preschool and primary education market in 2007 - 2011, in billions of
RUR
Fig. 10. Saturation of the preschool and primary education market, in billions of RUR
Fig. 11. Structure of the preschool educational institutions by Federal Districts of the
Russian Federation in 2011, in physical terms
Fig. 12. Structure of the primary educational institutions by Federal Districts of the Russian
Federation in 2011, in physical terms
Fig. 13. Dynamics of the cost of attending kindergarden in 2008 - 2011, in RUR/day
Fig. 14. Dynamics of the cost of education in non-governmental institutions, in RUR / month
Fig. 15. Quarterly dynamics of the real disposable income of the population in the Russian
Federation, in %, to the corresponding period of the previous year
Fig. 16. Dynamics of the nominal and real income of the population of the Russian
Federation in 2005 - 2011
Fig. 17. Average deviation of the per capita income by Federal Districts of the Russian
Federation from the national average in 2005 - 2010
Fig. 18. Distribution of the total volume of monetary income of the population in 2011 by
groups
Fig. 19. Structure of the population of the Russian Federation by level of incomes in 2010,
in %, to the total
Fig. 20. Dynamics of the resident population on 1 January 2005-2012, in millions of people
Fig. 21. Age-sex composition of the population of the Russian Federation on 1 January 2010
Fig. 22. Quarterly dynamics of the GDP of Russia in 2007 - 2011 in 2008 prices, in trillions
of RUR, excluding the seasonality factor
Fig. 23. Dynamics of the Russian GDP in 2005 - 2011, in 2008 prices, in billions of RUR
Fig. 24. Volume of the preschool and primary education market in 2011 - 2017, in billions of
RUR
Page 12 from 14 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)
Executive Summary
…
The volume of the market of educational services across the range of institutions in 2011
amounted to 307.5 billion RUR, which was 40.5 billion RUR more than in 2010. In 2012, the
increasing trend of the market continued, and in January - September 2012 the market for
educational services was 241.0 billion RUR (12% more than the corresponding period of the
previous year).
Thanks to the contribution of education entrepreneurs and the financial support of the state
in the coming years, the market of educational services will increase in volume. The growth
rates are expected to be between 113% and 116% per year in real terms. Experts predict
that the market for educational services will reach 546.967 billion RUR by the end of 2015.
…
Key figures and
conclusions
about the market
Page 13 from 14 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)
About IndexBox
"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carry
out pieces of marketing research and consult on questions about strategic marketing.
• The "IndexBox" team has been working together for more than 7 years.
• The average experience of "IndexBox" specialists in the marketing sphere is 10
years.
• “IndexBox" employs 15 specialists in its research analytical department.
• The gathering of the researched information is controlled by 8 employees, all with
vast experience in field work. And who oversee more than 150 experienced
interviewers.
• Over 10 years, we have completed more than sixteen hundred projects, most of
which are focused on the consumer and industrial markets. The geography of the
research includes not only the territory of Russia, but also foreign markets.
• In total, more than 80,000 respondents have taken part in our research studies.
• Not only does "IndexBox" have a wide partner network in the regions of the
Russian Federation, the CIS, and the Baltic countries, but also has countless foreign
partners, including the largest research companies in the USA, the UK, France,
India, and China.
Our clients are big Russian and foreign companies:
Page 14 from 14 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)
Marketing research
Our specialization - the study of consumer and industrial markets, segments of B2C and
B2B. Among the methods used: desk research, consumer surveys, expert surveys,
competitive analysis, sales audit, a wide range of qualitative market research products and
services. Our competitive advantage is the formation of special research techniques to the
tasks of each project. System planning and operational monitoring of the industry, created a
company that allows professionals to operate in IndexBox their work relevant and accurate
information.
Business Planning
We are professionally engaged in developing business plans, feasibility studies, investment
memoranda, conduct financial analysis of enterprises and prepare analysis for transactions
M & A. Business plans developed by IndexBox, contain a complete financial model for the
further implementation of the project, all calculations are based on marketing information,
which is permanently collected and analyzed for over 7 years. Documents comply with the
standards of Russian and foreign banks, the projects have market feasibility and realistic
projections, and we provide assistance in finding an investor and financing, legal support.
Strategic Marketing
We develop strategic development for brands, products, separate business units and
industry. Generally, programs include product, pricing, marketing and communication
strategy. Projects in the field of strategic marketing are relevant to large enterprises,
financial and investment companies that are planning to expand its interests as well as
small companies that are thinking about business development.
Development
Consulting in development - is to develop the best options for use of the area. To do this,
our marketing agency, conducts research real estate market, analyzes the possible
construction, and estimates the market feasibility and economic benefits of investing in real
estate. Marketing agency IndexBox offers a range of professional services for the study of
the real estate market and the development of individual marketing concept of the facility.