14
Barykovsky lane 4, building 2, office 201 Moscow, 119034 Phone number: +7 495 988 96 06 e-mail: [email protected] www.indexbox.ru Demo-Version Russia: Preschool and Primary Education Market Analysis and Forecast to 2017 December 2012 Marketing Research

Russia preschool and primary education market

Embed Size (px)

DESCRIPTION

Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.

Citation preview

Page 1: Russia preschool and primary education market

Barykovsky lane 4, building 2, office 201

Moscow, 119034

Phone number: +7 495 988 96 06

e-mail: [email protected] www.indexbox.ru

Demo-Version

Russia: Preschool and

Primary Education

Market

Analysis and Forecast to 2017

December 2012

Marketing Research

Page 2: Russia preschool and primary education market

Page 2 from 14 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)

Brief Overview

The report on the Russian preschool and primary education market contains:

Analysis and forecast of market dynamics;

Structure of consumption by region;

Market shares of the main players;

Assortment analysis on the preschool and primary education market;

Analysis of factors, influencing the development of the market;

Analysis of consumer preferences;

Assessment and forecast of market development;

Financial and economic profiles of the leading companies in the industry.

Methodology:

Expert interviews with top managers of the largest players on the market;

Analysis of information, received from the main market participants;

An analysis of statistical information:

o Federal Service of State Statistics (Rosstat);

o The Federal Customs Service (FTS);

o The Ministry of Economic Development;

o The Federal Tax Service;

o Industry associations.

The report will allow you to:

1. Identify key indicators of the market, build your own business forecasts, based on

market data;

2. Evaluate the growth potential and threats in the market.

Key figures presented in the report on the Russian preschool and primary

education market:

Volumes of production, exports and imports;

Indicators of market development;

Consumption indicators.

The report contains 114 pages, 33 tables, and 24 figures.

Page 3: Russia preschool and primary education market

Page 3 from 14 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)

The report contains the consensus market forecast based on the average value of the

forecasts of market participants. As market experts are considered: manufacturers,

importers, wholesale distributors, high-volume consumers, professional associations and

unions, and trade publications. The experts, participating in the survey, are provided with

special conditions on the purchase of the reports.

Page 4: Russia preschool and primary education market

Page 4 from 14 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)

Why People Choose Us

• We have been professionals in marketing research for over 9 years, and have

completed over 1000 industry studies which are updated on a regular basis.

• We collect data via expert interviews with market participants. Industry experts

verify all secondary information used in the report.

• We have an extensive database of economic information in almost every sector of

the economy. Cross-analysis of related industries enables our clients to get a

complete picture of the market of interest.

• Our own research methodology guarantees the consistently high quality of our work.

• We offer unique and individualized customer service:

o Personal account on the website with a personal manager;

o Monitoring of the status of your order online;

o Pre-sale specialist advice and answers to post-purchase questions.

• We offer special conditions for the actualization of our research reports. If interested,

find out about these conditions from our specialists now!

Page 5: Russia preschool and primary education market

Page 5 from 14 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)

Research Design

The purpose of the study is to analyze the state of the Russian preschool and primary

education market and build a forecast of the industry in the medium term.

Geography of the research: Russia

Methodology

1. Analysis of secondary market data:

Secondary data refers to data from the Internet (industry portals, competitors’ sites,

shopping sites, articles and reviews, reference materials), specialized publications, state and

private media companies, marketing agencies, commercial databases, “IndexBox

Marketing” own research.

2. Analysis of Materials from Market Participants (price lists, brochures, etc.):

Data collection from market participants is needed to analyze the specifics of the market

and the parties involved in it, their pricing and assortment policy. Data on market

participants is gathered during the analysis of secondary information, and also by sending

requests for price lists and other presentation materials.

3. Expert Interviews with Market Participants

The analysis of secondary information is completed by expert interviews with

representatives of market participant companies – manufacturers and trading companies.

Our approach to the estimation

The consensus market forecast is the average value of the forecasts of market participants

(experts).

Experts

As market experts are considered: manufacturers, importers, wholesale distributors, high-

volume consumers, professional associations and unions, and trade publications. Expert

opinions are collected during telephone interviews conducted by IndexBox on a regular

basis (the standard is every six months, but can be more often, based on a special request

or under conditions of high volatility in the market). IndexBox has created an extensive

database of experts within key industries. The experts, participating in the survey, are

provided with special conditions on the purchase of the reports.

Page 6: Russia preschool and primary education market

Page 6 from 14 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)

Accuracy of forecasts

The accuracy of forecasts is verified by experts in the given industry, based on the historical

period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to

create the overall average forecast

Indicators

1. Consumption: Consumption is the main index estimated by our experts and features

the dynamics of consumption in real terms in the short to medium term. Experts give

an estimate of the potential volume of consumption in accordance with their

expectations and production plans (for manufacturers).

2. Internal production: It is based on the projected volume of consumption and production

capacity in any given industry, assessing, of course, and factoring in the dynamics of

domestic production.

3. Imports and Exports: Takes into account the retrospective dynamics of export-import

operations, strengths and weaknesses of the domestic production, changes in

legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of

a product, an assessment of the dynamics of imports and exports.

Page 7: Russia preschool and primary education market

Page 7 from 14 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)

Table of Contents 1. Executive summary

2. Research design

3. Overview of the education market

3.1. Classification of education services

3.2. Volume of the education services market in 2007 - 2011

3.3. Structure of the education services market by Federal Districts of the Russian

Federation

3.4. Tendencies on the Russian education services market

3.5. Structure of the education services market by types

3.6. Forecast for the development of the education services market in 2012 - 2015

4. Classification of preschool and primary education institutions

4.1. Types of institutions on the preschool and primary education market

5. Characteristics of the Russian preschool and primary education market in 2007

– 2011. Forecast until 2017

5.1. Volume and dynamics of the Russian preschool and primary education market in

2007 - 2011

5.2. Structure of the preschool and primary education market by types

5.3. Structure of the preschool and primary education market by Federal Districts of

the Russian Federation

5.4. Capacity of the preschool and primary education market

5.5. Saturation of the preschool and primary education market

6. Chacteristics of the preschool and primary education institutions

6.1. Number of institutions on the market in 2008 - 2011

6.2. Structure of the market by number of institution by Federal Districts of the Russian

Federation in 2010 - 2011

6.3. Structure of the market by institutions’ revenues by Federal Districts of the

Russian Federation in 2010 - 2011

7. Competitive analysis of the main players on the preschool and primary

education market

7.1. Level of competition on the preschool and primary education market

7.2. Parameters of competition on the preschool and primary education market

7.3. Related services on the preschool and primary education market

7.4. Competitive advantages of the institutions on the preschool and primary education

market

8. Target audience of the preschool and primary education market

8.1. Characteristics of consumers on the preschool and primary education market

8.2. Consumer preferences on the preschool and primary education market

9. Characteristics of the prices on the preschool and primary education market

9.1. Dynamics of prices on the preschool and primary education market

9.2. Main principles of price formation

10. Factors, influencing the development of the preschool and primary education

Page 8: Russia preschool and primary education market

Page 8 from 14 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)

market

10.1. Level of welfare of the population

10.2. Demographic situation in the country

10.3. Economic situation in the country

10.4. Other factors, influencing the preschool and primary education market

11. Forecast for the development of the preschool and primary education market

in 2012 - 2017

11.1. Market tendencies. Forecast for development until 2017

Appendix 1. Government support of the market

Appendix 2. Profiles of the leading market players

"BRITISH INTERNATIONAL SCHOOL"

"PAVLOV HIGH SCHOOL"

Moscow Economic School

"CHILDHOOD PLANET "LADA"

"First Moscow High School"

Page 9: Russia preschool and primary education market

Page 9 from 14 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)

List of Tables

Table 1. Volume of the education services market in January 2007- September 2012

without the activity of financial organizations, in billions of RUR

Table 2. Volume of the education services market by organizations without small

companies, budgetary organizations, banks, insurance and other financial-credit

organizations, in billions of RUR

Table 3. Structure of the education services market by Federal Districts of the Russian

Federation in 2007 - 2010, in billions of RUR

Table 4. Structure of the education services market by types in 2010 - 2011

Table 5. Volume of the education services market in 2007 - 2011, in billions of RUR

Table 6. Volume of the preschool and primary education market in 2007 - 2011, in billions

of RUR

Table 7. Structure of the preschool and primary education market by types in 2009 - 2010

Table 8. Structure of the preschool educational institutions market in 2010

Table 9. Structure of the primary education institutions market for children in preschool and

primary school age in 2010

Table 10. Structure of the preschool and primary education market by Federal Districts of

the Russian Federation in 2007 - 2010, by number of preschool educational institutions

Table 11. Structure of the preschool and primary education market by Federal Districts of

the Russian Federation in 2007 - 2010, by number of primary educational institutions

(schools)

Table 12. Capacity of the preschool and primary education market in 2007 - 2011, in billions

of RUR

Table 13. Number of preschool institutions on the market of the Russian Federation in 2008

- 2011

Table 14. Number of primary educational institutions on the market of the Russian

Federation in 2008 - 2011

Table 15. Number of preschool institutions by Federal Districts of the Russian Federation in

2011, in units

Table 16. Number of primary educational institutions by Federal Districts of the Russian

Federation in 2011, in units

Table 17. Structure of the market by revenues of the leading educational institutions on the

preschool and primary education market by Federal Districts of the Russian Federation in

2010 - 2011

Table 18. Average consumer prices of different services in the educational system

Table 19. Indexes of the consumer prices of different groups of services in the educational

system in 2000 - 2010, in %

Table 20. Real disposable monetary income in the Russian Federation in January 2008 -

February 2012

Table 21. Dynamics of the disposable resources of households (per 100 people) in the

Russian Federation in 2005 – 2010, in thousands of RUR

Table 22. Average per capita income of the population in the Russian Federation in 2005 -

2011, in RUR per month

Page 10: Russia preschool and primary education market

Page 10 from 14 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)

Table 23. Deviation of the average per capita income of the population by Federal Districts

of the Russian Federation from the national average in 2005 - 2010

Table 24. Differentiation of the incomes of the population in 2005 - 2011

Table 25. Structure of the disposable resources of households of different social-economic

categories in 2010, in % to the total

Table 26. Distribution of the population of the Russian Federation by level of incomes in

2007 - 2010, in %, to the total

Table 27. Number of people born per year

Table 28. Total fertility rate (forecast), kids per woman

Table 29. Distribution of the population of the Russian Federation by sex and age groups on

1 January 2010, in thousands of people

Table 30. FCP “Development of Education in 2011 - 2015”

Table 31. Passport of the government program of the Russian Federation “Development of

Education” in 2013 - 2020

Table 32. Targets and indicators of the Federal Purpose Program for education development

in 2011 - 2015

Table 33. List of buildings and facilities for public use, financed by funds provided for the

implementation of the Federal target program for the development of education in 2011 -

2015

Page 11: Russia preschool and primary education market

Page 11 from 14 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)

List of Figures

Fig. 1. Volume of the education services market in 2007 - 2011, in billions of RUR

Fig. 2. Volume of the education services market in January 2011 - September 2012, in

billions of RUR

Fig. 3. Volume of the education services market by organizations, in billions of RUR

Fig. 4. Structure of the education services market by Federal Districts of the Russian

Federation in 2010, in value terms

Fig. 5. Volume of the education services market in 2007 - 2011, in billions of RUR

Fig. 6. Volume of the preschool and primary education market in 2007 - 2011, in billions of

RUR

Fig. 7. Structure of the preschool educational institutions market in 2010 год in physical

terms

Fig. 8. Structure of the primary educational institutions market for in 2010 in physical terms

Fig. 9. Capacity of the preschool and primary education market in 2007 - 2011, in billions of

RUR

Fig. 10. Saturation of the preschool and primary education market, in billions of RUR

Fig. 11. Structure of the preschool educational institutions by Federal Districts of the

Russian Federation in 2011, in physical terms

Fig. 12. Structure of the primary educational institutions by Federal Districts of the Russian

Federation in 2011, in physical terms

Fig. 13. Dynamics of the cost of attending kindergarden in 2008 - 2011, in RUR/day

Fig. 14. Dynamics of the cost of education in non-governmental institutions, in RUR / month

Fig. 15. Quarterly dynamics of the real disposable income of the population in the Russian

Federation, in %, to the corresponding period of the previous year

Fig. 16. Dynamics of the nominal and real income of the population of the Russian

Federation in 2005 - 2011

Fig. 17. Average deviation of the per capita income by Federal Districts of the Russian

Federation from the national average in 2005 - 2010

Fig. 18. Distribution of the total volume of monetary income of the population in 2011 by

groups

Fig. 19. Structure of the population of the Russian Federation by level of incomes in 2010,

in %, to the total

Fig. 20. Dynamics of the resident population on 1 January 2005-2012, in millions of people

Fig. 21. Age-sex composition of the population of the Russian Federation on 1 January 2010

Fig. 22. Quarterly dynamics of the GDP of Russia in 2007 - 2011 in 2008 prices, in trillions

of RUR, excluding the seasonality factor

Fig. 23. Dynamics of the Russian GDP in 2005 - 2011, in 2008 prices, in billions of RUR

Fig. 24. Volume of the preschool and primary education market in 2011 - 2017, in billions of

RUR

Page 12: Russia preschool and primary education market

Page 12 from 14 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)

Executive Summary

The volume of the market of educational services across the range of institutions in 2011

amounted to 307.5 billion RUR, which was 40.5 billion RUR more than in 2010. In 2012, the

increasing trend of the market continued, and in January - September 2012 the market for

educational services was 241.0 billion RUR (12% more than the corresponding period of the

previous year).

Thanks to the contribution of education entrepreneurs and the financial support of the state

in the coming years, the market of educational services will increase in volume. The growth

rates are expected to be between 113% and 116% per year in real terms. Experts predict

that the market for educational services will reach 546.967 billion RUR by the end of 2015.

Key figures and

conclusions

about the market

Page 13: Russia preschool and primary education market

Page 13 from 14 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)

About IndexBox

"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carry

out pieces of marketing research and consult on questions about strategic marketing.

• The "IndexBox" team has been working together for more than 7 years.

• The average experience of "IndexBox" specialists in the marketing sphere is 10

years.

• “IndexBox" employs 15 specialists in its research analytical department.

• The gathering of the researched information is controlled by 8 employees, all with

vast experience in field work. And who oversee more than 150 experienced

interviewers.

• Over 10 years, we have completed more than sixteen hundred projects, most of

which are focused on the consumer and industrial markets. The geography of the

research includes not only the territory of Russia, but also foreign markets.

• In total, more than 80,000 respondents have taken part in our research studies.

• Not only does "IndexBox" have a wide partner network in the regions of the

Russian Federation, the CIS, and the Baltic countries, but also has countless foreign

partners, including the largest research companies in the USA, the UK, France,

India, and China.

Our clients are big Russian and foreign companies:

Page 14: Russia preschool and primary education market

Page 14 from 14 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Preschool and Primary Education Market. December 2012 (Demo-version)

Marketing research

Our specialization - the study of consumer and industrial markets, segments of B2C and

B2B. Among the methods used: desk research, consumer surveys, expert surveys,

competitive analysis, sales audit, a wide range of qualitative market research products and

services. Our competitive advantage is the formation of special research techniques to the

tasks of each project. System planning and operational monitoring of the industry, created a

company that allows professionals to operate in IndexBox their work relevant and accurate

information.

Business Planning

We are professionally engaged in developing business plans, feasibility studies, investment

memoranda, conduct financial analysis of enterprises and prepare analysis for transactions

M & A. Business plans developed by IndexBox, contain a complete financial model for the

further implementation of the project, all calculations are based on marketing information,

which is permanently collected and analyzed for over 7 years. Documents comply with the

standards of Russian and foreign banks, the projects have market feasibility and realistic

projections, and we provide assistance in finding an investor and financing, legal support.

Strategic Marketing

We develop strategic development for brands, products, separate business units and

industry. Generally, programs include product, pricing, marketing and communication

strategy. Projects in the field of strategic marketing are relevant to large enterprises,

financial and investment companies that are planning to expand its interests as well as

small companies that are thinking about business development.

Development

Consulting in development - is to develop the best options for use of the area. To do this,

our marketing agency, conducts research real estate market, analyzes the possible

construction, and estimates the market feasibility and economic benefits of investing in real

estate. Marketing agency IndexBox offers a range of professional services for the study of

the real estate market and the development of individual marketing concept of the facility.